How To Get More Business During The Winter Months

Business seems to drop, slow or even stop during the winter months. As tourist traffic slows or stops during the winter months so does the incomes of many local business owners. The first step in overcoming this problem begins in your brain (don't they all?)

To begin with, don't see these slow months as a dead time. See them for what they are , a time to build customer relationships and prepare for the busy season to come. There are a few things that you might try to cushion the slow season. Below you'll find a list of strategies that just might work for your business.

1. Hold a class or Informational seminar-- Invite all your customers to come in for an educational session. Make sure that you have some nice deals for them on related items so that they can spend some money with you. It may well be worth considering doing the class for free. (gasp!) Some of the types of things that come to mind are Fishing, crafts, investments, flower arranging, interior decorating, travel tips, Information about certain surgerys, back pain relief, parenting, writing workshops and on and on??

2. Work up package deals that will be available during the "on" season but sell them now=get money now. Remember that money now is always worth more than money later! Here's a great idea for a resort. Pay us $250 now and we'll give you a two night stay and a boat rental (with 4 hours guided) and a picnic lunch. Just make your reservation any time in the year 2004. I've seen this exact package sell over 20%! If you offered this to 1000 prospects and sold 200 You would gross $50,000! Could $50,000 now tide you over for a few weeks?

3. Tune up your advertising. Start using benefits and offers to get up to 500% more return on investment from your advertising. I'll show you how for free if you call me. 870 213-7032

4. Learn to use word of mouth to up your sales. Call me.

5. Send press releases

6. Run a contest

7. Distribute Coupons

8. Use give aways to generate traffic and be prepared to sell. (give aways could consist of informational materials)

9. Pre-promote an "On" season special or event (ok this one is not going to get you winter dollars but it will be a productive use of your time

10. Don't forget the locals! Find something they'd like to invest in. This is the Thursday before Valentine's Day and I have not seen any resorts or hotels doing the "Romantic Getaway" deal

There are dozens of tips and strategies that will increase your winter dollars. You just have to implement some of them to profit. OH! Want to know an awesome secret? You can do the above all year long! Cool. Very cool.

Any Questions?

John M. Satterfield
870-213-7032
www.hypnosisucanuse.com
Marketing Coordinator Long Term Care White River Health System and Small Business Consultant

About The Author

John M. Satterfield C.Ht is a certified hypnotherapist and a corporate marketing director. He lives in Mountain View Arkansas wife is Mary Gale, Cocker Spaniel is Sir Lancelot

Hypnosispower@yahoo.com

---

Bounced Checks in Your Business Location Outlets

The new check cashing instant clearing will take some time... Read More

Succession Planning: Problems Getting Started

A survey released by the American Institute of Certified Public... Read More

Invalid Excuses for Poor Business Results - Rising costs

Note to Northwest Airlines ? It's not about fuel costsFor... Read More

3 Undercover Ways to Make Big Profits from Your Competition

You have heard that there is extra money on the... Read More

Take A Systems View To Ensure Your Business Stays Healthy

How are you feeling today? Good, not so good, great?... Read More

Insurance Requirements in Franchised Companies

Franchised companies often require what some believe to be excessive... Read More

Business Plan 101 How to Write a Table of Contents

No matter what business you plan to start in your... Read More

Defining Go for It Business Goals

Many business start-up kits or consultants will tell you one... Read More

Turning On The Lights

Fun From The StartFor those with the will to start... Read More

25 Ways To Find Companies To Buy

When you start your program to purchase your "ideal" company,... Read More

Three Steps to Give Your Strategic Plan Traction

We all agree Strategic Planning is a critical part of... Read More

What is Your MSP?

For many consumers and producers, MSP is an acronym for... Read More

Advice To Manufacturers Creating A Business Plan

If you are a manufacturer wanting to use your business... Read More

Executive Summary for Business Plans of Franchisees

Writing a business plan for a franchised outlet of a... Read More

Do You Really Need a Business Plan?

"I don't need a business plan."Neither did Alice in Wonderland."Would... Read More

Cost-cutting Essential to Maintaining Profits

Why cut costs now? Efforts are multiplying to cut costs... Read More

Resilience

I. INTRODUCTIONThe term resilience, which is of frequent use in... Read More

Three Easy Ways To Know Thy Competitor

"Did you hear what your competitor is doing?" This question... Read More

Alice In Wonderland - A Parable for A Business Plan

Remember reading "Alice in Wonderland?"She asks the Cheshire Cat, "which... Read More

How Copying the HBO Schedule Can Boost Your Business

I'm not talking about posting the HBO schedule on your... Read More

Sample Business Plan Outline

If you are looking for a partner, funding, angle investor... Read More

Breaking the Growth Barriers in the Information Technology and Software Sector

There's nothing automatic about corporate growth, particularly in the information... Read More

The Top 10 Priorities That Guard Your Five-Star Reputation

Making money doesn't make your reputation... your reputation makes you... Read More

Invalid Excuses for Poor Business Results - The Economy

Note to Rite Aid and CVS: It's not about the... Read More

Business Planning and the ?Bozo? Factor

"Bozo" ? A clown with a forlorn look, always finding... Read More

How To Prepare A Business Plan That Guarantees Big Profits

It is always said "If you Fail to Plan, you... Read More

Why Do a Business Plan?

To Grow (Catapult) Your Business That's Why.When it's in your... Read More

6 Changes You Can Make to Increase Business Profits

I read once that something like 30 percent of all... Read More

Getting Started with Succession Planning: Part II

Succession planning requires the owner of a small or medium-sized... Read More

Six Key Principles of Corporate Accountability

The foundation of any business transaction is the promise of... Read More

Questions to Ask Yourself When Starting a New Home Business

I love the excitement of starting up a new home... Read More

Business Problem Solving

Is there really anything as a problem? Does chaos or... Read More

Site Selection and Demographic Tips for Establishing Outlets

Many cities have home pages on the Internet. Many of... Read More