There are 147 million registered users on eBay, and tens of millions of those are desperately fighting to make sales on eBay. When trying to make their auction listings as powerful as possible, many sellers use ill-advised tactics. They think that if they entertain buyers, they are more likely to get a sale. And as the Internet becomes more multi-media, there are many temptations thrown in our way, especially the use of sound.
Using background music or sounds, unless you're selling music, is probably a bad idea. If you are going to include music or even an audio product pitch, you are wise to include a command panel that will allow the viewer to listen or not as she pleases. Do not! Do not! Do not! set up your auction listing so that a potential customer is greeted with loud music as soon as they click on your page. Here's why:
1. Potential buyers are there to see your Gucci handbag or Oakley sunglasses, not to be entertained. Making a buying decision is serious business and you to do not want to take their attention away from your merchandise. Instead, the entire focus of your page should be directed at whatever you are selling. Music is simply a distraction.
2. At this time, we cannot count on the quality of audio technology. Buyers have different browsers, different connections and possibly antiquated equipment. Even worse than unwanted music is unwanted music that sounds terrible, that is scratchy, too loud or of awful quality.
3. You will most likely not know what kind of music your perspective buyer wants to hear. If you are selling to teens you can be reasonably certain that they do not want to hear Big Band music. But can you know whether they prefer Eminem or Travis Twitt? Obviously not.
4. Consider the situation of your buyer. He might be prowling eBay while he is at work and is not supposed to be surfing the net. Sudden blaring music as the Vice-President of the company walks by is the last thing he wants. Or a Mom might have just gotten her colicky baby to sleep and when your music wakes up a cranky infant you can be certain you will never get a sale from that irate parent.
5. Audio files take longer to download than text. If your prospective customer has dialup instead of a high-speed connection, they will most likely be gone before your auction page has even loaded.
Ignore the temptation to make your auctions 'more exciting', and instead, concentrate every element on the page on your merchandise. The last thing you want to do is distract a serious buyer who might decide to purchase. Let them find their entertainment elsewhere!
Learn how to sell on eBay with 16 hours of online instruction taught by a 10 year eBay veteran. Own an eBay business instead of an eBay hobby.
![]() |
|
![]() |
|
![]() |
|
![]() |
The popularity of online auction site eBay has been legendary.... Read More
As a serious seller on eBay you're familiar with their... Read More
If I can do it you can.Let me tell you... Read More
The interesting thing about online buyers is they are extremely... Read More
You might be one of the thousands of individuals who... Read More
Auction templates are simply a must for successful online auction... Read More
The Internet SHOULD be "the place to shop" for low-carb... Read More
How Pop Culture collectibles can increase your Online Auction profitsWith... Read More
No matter how many times I see it happening, I'mconstantly... Read More
EBay is a great part or full time business. An... Read More
Police Auctions Information:No, a police auction is not where you... Read More
Inexperienced auction sellers, or those lacking in confidence, often want... Read More
eBay trades in more than 33 international countries with over... Read More
Use eBay picture service or host your own photos?If you... Read More
Internet auctions are relatively new having been around since the... Read More
eBay's user feedback system is one of the site's most... Read More
Many people just getting started on eBay have reservations when... Read More
Still hunting for the car of your dreams? Public car... Read More
Probably just like you, I had an overwhelming desire to... Read More
Q. I hear so much about people who started selling... Read More
You've heard about it many times in recent months. Being... Read More
One question that always seems to pop up is, "Where... Read More
There are many ways to start a home business online,... Read More
Knowledge is Power! And this statement could not be more... Read More
It seems as if everyone is talking about online auctions.... Read More
Why is it that some artists seem to make easy... Read More
It is a well known fact that the more pictures... Read More
Have you spent hours on the internet searching for a... Read More
Sometimes the simplest things can boost the number of visitors... Read More
Millions of would-be entrepreneurs want to sell things on ebay.... Read More
An untapped online business resource--outside of your basic Yahoo and... Read More
Listing your items on eBay can be very confusing if... Read More
When its time to clean-up around the house, some people... Read More
Like all ebay sellers I wanted to sell all of... Read More
Just about everyone alive today has heard of E Bay.com,... Read More
When my sons were growing up they started playing hockey... Read More
Kids Items You Can SellClothes, toys and videos are good... Read More
Don't you just love it?You've found that special item on... Read More
Launching your very own successful website is the dream of... Read More
You can find good deals on almost everything you need... Read More
Ebay was only two years old when I discovered it.A... Read More
Artists, craftspeople and photographers are successfully selling their wares everyday... Read More
Do a quick search on Google, Yahoo, or your favorite... Read More
1. Admit It: Old business models are no longer working.... Read More
While the world continues to go catatonic over the Internet... Read More
The best online auction links for buyers and sellers are... Read More
The Internet SHOULD be "the place to shop" for low-carb... Read More
There has been a flood of publicity generated regarding the... Read More
Internet auctions are relatively new having been around since the... Read More
One of the most difficult things to do when looking... Read More
Since their introduction several years ago, online auctions, such as... Read More
Drop shipping, for those who are unfamiliar with it, is... Read More
Online auctions continue to grow in popularity as an easy... Read More
Most people do not succeed on the internet because they... Read More
EBay is a great part or full time business. An... Read More
I just received an interesting email from eBay and it... Read More
Ok, let me just say right up front that I... Read More
Are you having trouble finding a great deal on a... Read More
It seems as if everyone is talking about online auctions.... Read More
If you have dabbled at all in the world of... Read More
Hearing that there are more than 1.2 million registered eBay... Read More
Being an active eBayer, I am often being asked about... Read More
For many people, their first experience of working online involves... Read More
Is it an antique and is it worth anything? Would... Read More
Since their introduction several years ago, online auctions, such as... Read More
As I write this article, I am keeping an eye... Read More
Online Auction |