8 Top Tips For Successful Art Auction Listings

Why is it that some artists seem to make easy money on eBay while others struggle to break even? Seller A and seller B could be selling paintings of the same calibre, yet seller A turns a good profit year in year out and has Powerseller status, while seller B struggles to even make a profit at all. Often it has a lot to do with the look of their auction listings.

I have been selling my original artwork on eBay for 5 years now and boy was I green when I started off. I didn't own a digital camera - I used an ordinary camera with film ... you know that old stuff ... I would take photos of my artwork, then tramp into town, wait three days for the film to be developed, then scan the prints into my computer. The quality of my photos were obviously pretty poor in those days.

I didn't know anything about HTML, templates, how and when to list to get optimum benefit from my auctions. It's a wonder I even got off the ground! But get off the ground I did - though dogged persistence and a willingness to learn, I went from selling paintings for a couple of pounds/dollars, to earning a good full time living. These days I am a Powerseller and often get hundreds for my paintings.

So, here are my top tips to make your art auctions stand out and promote you from part - time pin money earner to top seller;

1; Think about KISS .... Keep It Simple Stupid! A listing that has lots of different colours, fonts, animated pictures, text in capitals can be very confusing for the reader. Don't bombard people with too much information.

2; Be factual in your description. If your item has a fault - list it. This way a buyer knows exactly what he/she is getting and there will be no negative feedback later. I have sold paintings that had repairs where they had had small rips in them. I was honest in the fact that the paintings weren't perfect, but my buyers were perfectly happy because they knew beforehand what they were buying.

3; Never be negative. Recently one artist who was struggling to sell anything at all (despite being a very good artist) complained how eBay just wasn't working for him. After looking at his auctions I could see why! His listings were basic to say the least, but he could have gotten away with that. What was stopping any chance of him selling were the words at the end of his auction;

"The artist is unwilling to offer this item at a lower starting price as to do so would be insulting."

Potential buyers might look at this statement and think "well I wouldn't want to insult anyone" or "well if you feel insulted, why list it?" and click away ... to someone else's paintings. Comments like this are far too negative.

4; When selling art, a picture paints a thousand words, as the saying goes. Try to make your pictures as high quality as possible. Include side views of your canvasses and possibly a room view. Don't clutter your listing with pictures of other artwork you have for sale - it's just confusing. If you have an eBay store, you will get automatic 'cross promotion' for several other items at the end of your auction anyway.

5; Don't undersell yourself / under price your work. Who takes 5 to 10 pounds / dollars as an opening bid price seriously? Only very well known, well established artists with large fan bases can get away with starting a listing so low. Until you are established, don't risk selling your art for pennies. You'll not even cover your listing fees, never mind make a profit.

6; Utilise keywords effectively. I saw a pencil drawing of a mum and baby Koala in a tree listed as "A mother's Love Original Pencil Drawing" Unfortunately, it is very unlikely that anyone will search "a", "mothers", or "love". Well maybe love .... but not in the context of an original drawing of an animal. The seller was wasting a lot of keyword space there. Better would have been something like "Original Contemporary Drawing Sketch Koala Bear Bears" Doesn't mean much as a sentence in itself, but it is packed with keywords, people might use to find that type of item.

7; Offer excellent customer service. I have always prided myself on the number of positive feedbacks I have attained over the years. On various eBay IDs I have well over 1000 unique positive feedbacks. This is money in the bank! A happy customer will come back again and again, and it is much easier to sell to an existing customer than to gain a new one. Keep your buyers happy and they will reward you with loyalty and repeat purchases.

8; Have a 'ME' page. With art buying, people like to know who they are buying from. They like to 'get to know' the artist. If you can offer a small biography and artists statement on your me page, your potential buyer can feel like they already know you. I have a bio, a photo of myself with my artwork and a recent article that appeared in a regional arts and culture magazine. This allows buyers to see a friendly face - yours - and to feel like they know a little about you and 'where you're at' before they buy.

I hope these tips help you a with your eBay art career. There's loads more I could add, but eBay is a real learning curve. Often success comes simply though experience and trying different thing until you find something that works for you. The above tips, however, will get you off to a good start to becoming a successful eBay art seller.

Gail Miller is a professional artist whose wild funky artwork is a visual feast of line, colour and fun. Visit her brand new updated website at http://www.gailmiller.com or her eBay store at http://stores.ebay.co.uk/painttillyoufaint

---

Doing It eBay: An eBay Business Means Fun and Profits in a Global Marketplace

In 1995, when Pierre Omidyar introduced an online business venue... Read More

How to Make Money from Internet Auctions

If your business is not using eBay and other Internet... Read More

Make BIG MONEY on eBay - Your Unlimited Cash Cow

Let me be brutally honest; until recently, I had never... Read More

How To Save Franchise Fees and Set Up Your Own Ebay Drop Off Store

There has been a flood of publicity generated regarding the... Read More

An Introduction To eBay Consignment

After I started selling on eBay, I was approached by... Read More

Can You Really Make Money Selling New Release CDs & DVDs On eBay?

Being an active eBayer, I am often being asked about... Read More

Boosting Your EBay Auction Profits: Just Add Audio

According to a recent report, adding audio to your eBay... Read More

Taxing Your eBay Profits

As a small business person-slash-advice columnist I dread the first... Read More

Selling through Auction Marketplaces

Consumers are increasingly feeling more comfortable in buying products through... Read More

7 Simple Steps To Profit Without Your Own Product

Most people do not succeed on the internet because they... Read More

Multiple Income Streams on eBay within 30 Minutes!

POWERSELL Status, the secrets revealed.If like thousands of people you... Read More

How To Sell Internationally On eBay Without Risk

Many people just getting started on eBay have reservations when... Read More

Selling on eBay? Heres a Success Tip for Your Online Auctions

Are you planning to sell on eBay? Or have you... Read More

Make Money on eBay the EASY way!

Probably just like you, I had an overwhelming desire to... Read More

Profitable Paper Piecing on eBay--Part 1

Why sell paper piecings on eBay?eBay is a great way... Read More

Bananas - Your Source of eBay Packing Materials!

This is the most boring stage of the process and... Read More

Royal Memorabilia ? An eBay Prince or Pauper?

There has always been a fascination with royalty and as... Read More

Instructions on How to Put Picture on Ebay

Like many folks, you have heard of online auctions. Heck,... Read More

Profitable Paper Piecing on eBay -- Part 2

Basic Paper Piecing TipsHere are some tips that will help... Read More

The Benefits of Buying and Selling Locally

Shop at a flea market in Oaxaca, Mexico. Trade with... Read More

EBay Income Possibilities

If you've ever read an article about eBay, you will... Read More

Killer Tips To Succeed With eBay Auction

For just a moment, try to comprehend the power of... Read More

Used Cars For Sale On EBay

There are thousands of used cars for sale on eBay... Read More

Mr. Rich vs. Mr. Job: How to Start a Dropship Business on eBay

Mr. Asset vs. Mr. Job....Discover the Secret Formula of the... Read More

Drop Shipping Secrets and Sources Revealed

Unfortunately for those just breaking into the wholesaling business, drop-shipping... Read More

How To Write a Traffic Pulling eBay Auction Title

Selling an item on eBay should be simple but it... Read More

eBay Auction Sellers Guide to Finding Hot Money Making Products

You might be one of the thousands of individuals who... Read More

How To Find Tons of Hot Items Selling On EBay ...In Less Than 10 Minutes

There are many ways to start a home business online,... Read More

Online Auction Sellers - Seize Control Of Your Business!

As the online auction model of business continues to evolve... Read More

Low Cost, High Profit Dream Products To Sell on eBay and Amazon

Finding quality products to sell is the key to continuing... Read More

Online Auctions: 5 Ways Your Business Can Benefit From Online Auctions

Online auctions are now the new gold rush on the... Read More

Why 95% of All eBay Sellers Fail

eBay is now the 8th most visited site on the... Read More

Is Your Trash Cash? 5 Easy Places to Sell Your Stuff

The old adage that says "one person's trash is another... Read More