Demand More From Your Lead Tracking Software

An integral part of any quality CRM system is lead tracking software. This is the part of the system that helps you gather customer data from your sales force. The ideal lead tracking software package, however, won't just tell you where the sales are coming from, but will help generate revenue by pointing sales representative to higher conversion segments of your customer base.

Lead tracking software varies in features and capabilities, but most companies require a software package versatile enough to track both in-bound and out-bound sales information while taking into account numerous lead sources. If your current lead tracking software is unable to track lead information from a majority of the following sources, chances are you're going to be left behind by your competition:

· Word of mouth leads
· Search engine/website leads
· Email leads
· Pay-per-click leads
· Phone leads
· Direct mail leads
· Trade show leads
· Advertising leads
· Face-to-face sales leads

Today's companies need to be prepared to excel on multiple sales fronts by knowing their customers. Your lead tracking software should not only be able to collect important demographic data from the customer "touch points" listed above, but it should also be able to make sense of the data. Simply compiling terabytes of customer data is not going to necessarily boost revenue. The ability to separate and utilize useful customer info is what separates the key players from the guys that'll shortly be looking for new work.

While the responsibility to give meaning to customer information lies primarily with management, quality lead tracking software can assist any businessman in slicing and dicing what could otherwise be incomprehensible mounds of data. The problem with most software packages however, is that they either only do one thing well, i.e. track website clicks/traffic, or they do many things with mediocrity. You can spend a bunch of money on half a dozen specialized programs, or settle for an all-in-one program that doesn't do any one thing really well.

While most companies are willing to invest quite a bit of money into lead tracking software, the problem with the first option is that while each program is great at what its supposed to do, none of the separate programs mesh together well, if at all. That creates a communication problem for large, complex companies with separate sales, marketing, and customer care departments.

The good news is that lead tracking software that combines the quality of focused applications with the versatility of the all-in-one packages are becoming available at prices that even the budgets of smaller companies can handle.

Cameron Brown is an internet marketer specializing in ranking automation. For more information on lead tracking software, visit Inside Sales.

---

Collaboration Software: Index of Collaboration Software Technologies

Collaboration SoftwareCollaboration Software, also known as group collaboration software or... Read More

Keep Your Software Simple! A Review of EditPlus

I like my software simple. If it's too complex or... Read More

Will Adobe Manage to Replace Industry Work Horse Quark Express by Giving Adobe InDesign for Free?

And kill the best layout software in the process of... Read More

Preventive Maintenance Software Companies

Several software companies design programs for preventive maintenance. Most of... Read More

Microsoft Great Plains eCommerce ? Stored Procedures Approach

Since Version 8.0 Microsoft Business Solutions Great Plains & Great... Read More

Troubleshoot Windows with Task Manager

Task Manager is a Windows system utility that displays thetasks... Read More

Microsoft CRM Implementation & Remote Support

We would like to give you pluses and minuses of... Read More

Microsoft CRM: Data Conversion ? Import from Act!

Best Software Act! is very popular CRM for small and... Read More

5 Time-Saving Tips in Microsoft Word

Whether you have used Microsoft Word for years, have just... Read More

Four Desktop Tools To Drastically Increase Your Productivity

Sticky Noteshttp://www.deprice.com/stickynote.htmWith StickyNote 9.0, you can create beautiful 3D notes... Read More

Benefits of Integrating Online Chat Software with CRM

Customer Relationship Management (CRM) is a strategy and processes used... Read More

Microsoft Great Plains POP: Purchase Order Processing ? Overview For Consultants

Great Plains Purchase Order Processing (POP) module makes up one-third... Read More

Microsoft Axapta, Navision or Great Plains: ERP Selection for Large Corporation

If you would like to pick something from Microsoft, or... Read More

Reloading Windows XP

If you have been running Windows XP for a couple... Read More

Getting Technical Support Help Online

Sometimes your PC will start acting strange for no apparent... Read More

Microsoft CRM Integration with IBM Lotus Notes Domino ? Machinery Dealership Example

IBM Lotus Notes with Domino email server is traditional document... Read More

Software: What Suits Me?

Almost all new and major brand of PCs come with... Read More

Groupware Finds Home in American Business: Collaboration Tool Analysis

What is Groupware?Have you ever had to manage document collaboration... Read More

IT Department Skills to Support Microsoft Great Plains and Microsoft CRM

Microsoft Great Plains as ERP and Microsoft CRM as... Read More

Create ASP in Minutes

DBxtra goes ASPGetting to the information hidden within corporate databases... Read More

Kick-Ass Performance For Your PC? Its Easy

Is your PC is slow and wimpy? Then you need... Read More

Microsoft Great Plains Furniture & Fixtures ? Implementation & Customization Highlights

Microsoft Great Plains, former Great Plains Software Dynamics / eEnterprise... Read More

Is Software Tester a Most Infamous Person in a Software Project Team?

The fact that a software tester is a most infamous... Read More

Can You Calculate Complex Financial Calculations?

Are you a whiz at calculating financial information? Not the... Read More

Free Software: How Not To Get More Than You Bargained For!

I completed an experiment recently. I wanted to find out... Read More

Microsoft Moves to Small Business Accounting/Retail Market ? Stakes and Thoughts

In this small article we will be looking at the... Read More

Microsoft Great Plains Data Conversion ? Overview For Developer

Looks like Microsoft Great Plains becomes more and more popular,... Read More

Editing Your Photos Using Microsoft Picture It Publishing Platinum 2002 - A Great Dinosaur

I started using PIP (Picture It Publishing) Platinum 2002 right... Read More

New Web-Based HR Tool is Max From NAS, Hannibal, and InfoLink

Three highly respected names in Human Resources have joined forces... Read More

Crystal Reports For Microsoft RMS ? Overview For Developer/Report Designer

If you are software developer or database administrator - we... Read More

Know Linux

Linux essentials:It's free for download but you have to pay... Read More

A Time-Saving Programming Tactic that Doesn?t Work

Let's say that you have a software project that's under... Read More

Photoshop Files and Formats

People often ask me: What image file formats will Photoshop... Read More