Demand More From Your Lead Tracking Software

An integral part of any quality CRM system is lead tracking software. This is the part of the system that helps you gather customer data from your sales force. The ideal lead tracking software package, however, won't just tell you where the sales are coming from, but will help generate revenue by pointing sales representative to higher conversion segments of your customer base.

Lead tracking software varies in features and capabilities, but most companies require a software package versatile enough to track both in-bound and out-bound sales information while taking into account numerous lead sources. If your current lead tracking software is unable to track lead information from a majority of the following sources, chances are you're going to be left behind by your competition:

· Word of mouth leads
· Search engine/website leads
· Email leads
· Pay-per-click leads
· Phone leads
· Direct mail leads
· Trade show leads
· Advertising leads
· Face-to-face sales leads

Today's companies need to be prepared to excel on multiple sales fronts by knowing their customers. Your lead tracking software should not only be able to collect important demographic data from the customer "touch points" listed above, but it should also be able to make sense of the data. Simply compiling terabytes of customer data is not going to necessarily boost revenue. The ability to separate and utilize useful customer info is what separates the key players from the guys that'll shortly be looking for new work.

While the responsibility to give meaning to customer information lies primarily with management, quality lead tracking software can assist any businessman in slicing and dicing what could otherwise be incomprehensible mounds of data. The problem with most software packages however, is that they either only do one thing well, i.e. track website clicks/traffic, or they do many things with mediocrity. You can spend a bunch of money on half a dozen specialized programs, or settle for an all-in-one program that doesn't do any one thing really well.

While most companies are willing to invest quite a bit of money into lead tracking software, the problem with the first option is that while each program is great at what its supposed to do, none of the separate programs mesh together well, if at all. That creates a communication problem for large, complex companies with separate sales, marketing, and customer care departments.

The good news is that lead tracking software that combines the quality of focused applications with the versatility of the all-in-one packages are becoming available at prices that even the budgets of smaller companies can handle.

Cameron Brown is an internet marketer specializing in ranking automation. For more information on lead tracking software, visit Inside Sales.

---

MySQL for Beginners ? How to Create a MySQL Database

Whether you are an experienced web programmer or a complete... Read More

PHP On-The-Fly!

IntroductionPHP can be used for a lot of different things,... Read More

ERP Software Financing: the Future? ? Overview for Company Owner

In our case ? we serve Microsoft Business Solutions ERP... Read More

Four Easy Ways To Prevent Spyware

How would you like to prevent spyware and adware from... Read More

What To Do When Windows Wont Boot

When Windows fails to boot it is normally caused by... Read More

Run Your Own Search Engine

Our hosted solution allow you to run your own search... Read More

Microsoft CRM Integration & Customization: SharePoint Document Gateway

MS CRM is very close to document workflow automation, including... Read More

3 Reasons Why Medical Billing Software is Leading the Way

Since technology changes so quickly, it is hard to begin... Read More

Microsoft Great Plains Implementation ? Overview for IT Director/Controller

What is installation in the language of technology? Installation... Read More

Corporate ERP: Standard vs. Rich functionality ? Microsoft Great Plains

Traditionally we were considering functionally rich systems, such as SAP,... Read More

Great Plains Dexterity Customization Options ? Overview For Developers

Looks like Microsoft Great Plains becomes more and more popular,... Read More

5 Easy File Management Tips in Microsoft Word

How many steps does it take you to locate and... Read More

Microsoft Great Plains: Large Scale Implementation

Microsoft Business Solutions Great Plains, Navision, Axapta, Solomon and CRM... Read More

Downloading Spyware Removers: Think Before, not After

Just imagine: you are walking, say, towards your car, and... Read More

Great Plains Dynamics on Pervasive/Ctree support ? overview for consultant

All of us know that Microsoft bought former Great Plains... Read More

Brand Your Websites URL With a Favicon

Have you ever noticed that when you look at your... Read More

Microsoft Great Plains Implementation: Collection Management ? Overview For Consultant

Microsoft Business Solutions Great Plains is very good fit for... Read More

Microsoft Great Plains: Manufacturing or Bill of Materials - Overview for IT Specialist

Microsoft Great Plains is main Microsoft Business Solutions product, targeted... Read More

Microsoft Retail Management System (RMS) SQL Customization ? Overview for Programmer

Microsoft Retail Management System serves retail single store as well... Read More

Microsoft CRM Customization - Processing In/Out-Going Email Messages

We would like to give you several situations, when you... Read More

The End of Spyware?

The US House of Representatives has recently passed the "Spy... Read More

Microsoft CRM Data Import FAQ

Microsoft CRM has built-in conversion tool, however you should probably... Read More

A Case Study on Selecting Contract Management Software

Professional services firm cuts costs and improves productivity with integrated... Read More

Manufacturing Outsourcing: Microsoft Great Plains Implementation, Customization & Reporting

Manufacturing in the USA is far away down from mid... Read More

Reloading Windows XP

If you have been running Windows XP for a couple... Read More

Manufacturing Solutions for Microsoft Great Plains ? Overview for Consultant

Microsoft Business Solutions Great Plains has full-featured manufacturing set of... Read More

Microsoft CRM Messaging through Lotus Domino eMail Server - Balanced Solution

Microsoft CRM and IBM Lotus Notes Domino seem to be... Read More

ERP Implementation: Success Factors

As seeing large number of implementations ? in our case... Read More

15 Questions to Ask Your Software Vendor

When making a decision to buy any piece of software... Read More

Professional Software Icons For Your Standalone Application

User interfaces and accessibility are some of the most important... Read More

Device Driver Basics

Most people understand that the "hardware" part of their computer... Read More

Corporate ERP: Microsoft Great Plains For The Plant In Brazil ? Overview For CIO

Microsoft Business Solutions Great Plains as new ERP for multinational... Read More

Microsoft Great Plains - Microsoft RMS Integration ? overview

Microsoft Great Plains and Microsoft Retail Management System (Microsoft RMS)... Read More