11 Things Small Business Owners Can Learn From Rudolph The Red-Nosed Reindeer

1. Everyone Makes A Difference ? Despite not letting him play in their games, the other reindeer came to understand Rudolph's importance. Look for the talents in each of your employees.

2. Have Courage And Confidence ? At first Rudolph ran from his problems, then he came back to face them. When things are tough, keep working hard and believing in yourself.

3. Don't Always Listen To Experts ? Hermey went against the wishes of the elves and became a dentist. Be receptive to others' advice, but remember, in the end you know what's best.

4. Know Who You Are ? Donner covered up Rudolph's nose, but eventually everyone found out. Customers will discover if you're not really who you say you are, so train your employees well.

5. Keep Learning ? Yukon Cornelius knew Bumbles bounce. Seek new information often about your small business, your industry, your competition and your customers/clients.

6. Tell Your Story ? Burl Ives' narration in Rudolph ties it all together. Let customers/clients and prospects know the benefits they receive to distinguish your business from competitors.

7. Be Innovative ? Yukon had Hermey oink like a pig to distract the Abominable Snowman. Look for opportunities to improve your operations by doing things differently than you always have.

8. Be Creative ? The elves drop toys by umbrellas, which is must faster than Santa going down chimneys. Find ways to make your employees more productive, and make you more profitable.

9. Recognize The Obvious ? Santa was ready to cancel Christmas, then he realized Rudolph's nose was the answer. Next time you have a problem, see if the answer is right under your nose.

10. Recycling Is Good ? Santa found homes for everyone on the island of misfit toys. Review your marketing materials and determine which ones need to find a home in the recycling bin.

11. Capitalize On Milestones ? The 40th anniversary of Rudolph proves there is opportunity in longevity. Celebrate and publicize your next significant anniversary all year long.

Copyright © 2004 by Success Handler, LLC. All rights reserved.

The Coach, David Handler, is the founder of Success Handler, (http://www.successhandler.com), and specializes in helping small business leaders find clarity and take action. He understands the challenges of running a business, because he's been there ? as a small business owner, franchisee, franchisor, corporate leader and trainer. Much like sports coaches, his coaching will show you how to compete on a level playing field in your industry.

---

Why Small Business Must Turn to PR

If small business had no important outside audiences, it wouldn't... Read More

Is a Small Business Web Site a Wise Investment?

One of the greatest pitfalls in e-commerce is Field of... Read More

A Small Business Must Have a Solid Foundation

We all know that a building has to have a... Read More

Does Your Business Need a Toll-Free 800 Number?

Should your business have a toll free number for customers... Read More

Money Series 1: Who Takes Your Money

Your business is making profits, but where is the cash?... Read More

7 Cash Flow Secrets Your Accountant Never Told You

Looking for ways to boost your cash flow? As a... Read More

How Mastering 5 Essential Money Making Ideas Can Lead Your Business to Longterm Cashflow

Essentially there are 5 tremendously powerful methods to make money... Read More

Setting Prices - Pricing Your Consulting Services

THE PSYCHOLOGY OF PRICINGIn case you hadn't noticed, people can... Read More

How to Use Graphs and Charts in Your Business Plan

Many people ask how many graphs or charts they should... Read More

How to Start a Pet Transportation Business

Pet Transportation Services are needed as the number of pets... Read More

Self Serve Car Washes in the United States

In the 2003 Auto Laundry News Survey it was determined... Read More

How to Manage Your Pipeline

How is your pipeline structured?I assume most of you have... Read More

Mobile Car Wash and Cleaning Post Office Jeeps

If you own a mobile truck washing, pressure washing or... Read More

7 Reasons To Take Control Of Your Small Business? Checking Needs

Business checks are available in many styles and varieties. They... Read More

How Micro Loans Can Mean Macro Success for Your Business

"Inch by inch, row by row...that's the way my garden... Read More

Why the Over Regulation on the Franchising Model?

Franchising is the fastest way to build small businesses, provide... Read More

25 Valuable Phone Numbers For Small Businesses Success

Starting and growing a small business can be a daunting... Read More

Proper Care and Feeding of the Business Owner

That sizzling sound you're hearing may be a symptom of... Read More

Yeah, It IS Lonely At the Top

Sometimes when you run a business you feel as lonely... Read More

Choosing A Business Thats Right For You

Q: I really want to start my own business, but... Read More

How Small Business And Nonprofits Can Afford Multimedia For The Web

Multimedia is everywhere on the Internet, whether in the form... Read More

Expanding your business.

Are you a small business owner who wants to expand... Read More

How To Select a Franchise

Here are some useful tips on how to select a... Read More

A Business Plan Is Not Worth A Cracker To A Struggling Business - A Plans The Last Thing It Needs

Before you start a business we encourage you to prepare... Read More

Franchising Companies Relationship Strategies

Franchising Corporations need to maintain an iron fist when it... Read More

Can Your Business Run Without You?

What would happen if you decided to take an extended... Read More

Small Business Health Check-Up

If your home business is not performing the way you... Read More

Naming Your Business: 3 Tips To Ensure Success

If you are just starting your business, or if you... Read More

Private Investigator Tactics

A Private Investigator is a professional trained in the art... Read More

Reclaim Equipment Detailing Industry and NPDES, EPA, Storm Water Rules

It behooves every professional mobile auto detailer to stay up... Read More

Boat Detailers; Add-on Products and Services

As a Boat Detailing Specialist, you may want to offer... Read More

Street Wars Between Mobile Car Washers and Mobile Auto Detailers

There is much competition in the mobile auto detailing business.... Read More

Local Government Relations for Small Business

Most small businesses simply go about their daily business and... Read More