The Hidden Treasure in Your Business

I started working with another new client last week. He has been in business for about a year and a half. Yes, he has managed to make plenty of mistakes, like we all do. But, he has done something so very right that I thought I'd share it with you.

This business owner has kept accurate records of all his customers, complete with name, address, phone, even directions to their houses (he makes house calls).

I don't think I've actually worked with a client before who kept such good customer records. Generally, they have information like "Joe" and a phone number that only has six numbers. But, this is such a critical success point.

His customer list gives us a tremendous resource to work with. We can market to that list for repeat business. We can market for referrals. We can market for sales of additional products and services. We can get testimonials which we'll use to attract new customers. It's a veritable gold mine that we can mine from over and over. Without the list we would be starting from scratch and re-inventing the wheel.

Of course,you never want to abuse your customer's information or act in a distrustful manner. That's a great way to lose your customer and create "un-referrals"-"Don't do business with him, he's a jerk."

So, whether you're conducting business online, offline, or both, your customer list is a tremendously valuable asset. Guard it like a dragon guards its treasure.

Caroline Jordan helps self employed professionals discover the hidden treasure in their businesses, attract customers they enjoy working with, improve cash flow, and develop additional revenue sources. For more tips and strategies for success visit http://www.TheJordanResult.com

---

Truck Wash Business Case Study

Often smart entrepreneurs look for out of the way businesses,... Read More

Wichita KS; Anything is Possible in Wichita Business

Just when the entire state was kissing Wichita goodbye, economically... Read More

If You Want To Be Remembered...

Send handwritten notes. That applies whether you're a guy or... Read More

More Business Card Uses

Why would you use an event pass?Event passes are often... Read More

Tips and Tricks for Legal Debt Collections

If a customer owes your local business money, it's hard... Read More

Secrets to Washing Fleets of Trucks from a Nationwide Fleet Washing Service

Washing the exterior of a truck. Sounds easy right? Well,... Read More

Small Business Newsletter Dilemma: Which Day Do I Send?

If you're just ramping up your small business email newsletter,... Read More

Franchise Territories for Mobile Businesses; Why Limitations

In franchising an individual desirous of their own business will... Read More

How to Remove Stress from Owning a Business... Forever!

I meet and talk to hundreds and hundreds of business... Read More

Cabinet Refacing Business Opportunities

With all the cabinet refacing business opportunities out there, you... Read More

Five Facts and One Motivating Factor Behind a Successful Home Business

All legitimate home business entrepreneurs insist and announce loud and... Read More

Effectively Completing the Operations Plan Section of Your Business Plan

The Operations Plan is a critical component of any business... Read More

Forming a Corporation ? Investors

You've come up with the best idea since sliced bread,... Read More

13 Steps to Protect Yourself from Your Bank

The success of your business is critically dependent on how... Read More

Mini-Blind Cleaning Business, Case Study

Sometimes the simple businesses are the ones, which make good... Read More

California Department of Corporations Attempts to PR Their Benefits to Consumers

On Monday the Department of Corporations in California revoked franchise... Read More

Bogus Investor and Consumer Complaints and Consumer Misrepresentation

Like most regulatory bodies in the United States, the Federal... Read More

Organizing Tips for Small Business Success

If you discovered the bottom line in your business depended... Read More

Auto Detailers and Competitive Aspects of Automobile Detailing

There are both fixed and mobile detailers. Consumers often will... Read More

Setting Up as an Electronic Repair Authorized Service Center

If you plan to upgrade your workshop into an Authorized... Read More

Recognizing Employees? Contributions Can Go a Long Way

Every employee would like to earn as high a salary... Read More

Six Essential Skills to Business Success!

The following are six essential skills to business success. You... Read More

Cash Flow: Why Chaos Equals Poor Cash Flow

Recently one of my customers told me the chaos swirling... Read More

Discover How You Can Start Making Your Small Business Dream Come True

As a teenager I worked for my father's small business.... Read More

Learning and Growing

As you reflect on this year and prepare for next... Read More

Making a Donation to Bring MORE Business

How a donation is different from a sponsorship and what... Read More

Six Sigma for Small Business

It is not surprising that some people may perceive Six... Read More

Speed Kills on the Web!

I only have to point to the 555 plus failed... Read More

Window Cleaning Business Case Study

How do window cleaning franchise businesses start? It is a... Read More

Environmental Pressure Washing in Pennsylvania

If you run a mobile car wash, mobile fleet washing... Read More

Postcard Marketing ? Low Cost Visibility

You need to be visible to attract customers, right? But... Read More

Going Public by Way of Regulation D (504) Offering

Under the Securities Act of 1933, any offer to sell... Read More

Who Does Over Disclosure Really Hurt In Franchising?

Costs of over regulation and over disclosure end up hurting... Read More