The Hidden Treasure in Your Business

I started working with another new client last week. He has been in business for about a year and a half. Yes, he has managed to make plenty of mistakes, like we all do. But, he has done something so very right that I thought I'd share it with you.

This business owner has kept accurate records of all his customers, complete with name, address, phone, even directions to their houses (he makes house calls).

I don't think I've actually worked with a client before who kept such good customer records. Generally, they have information like "Joe" and a phone number that only has six numbers. But, this is such a critical success point.

His customer list gives us a tremendous resource to work with. We can market to that list for repeat business. We can market for referrals. We can market for sales of additional products and services. We can get testimonials which we'll use to attract new customers. It's a veritable gold mine that we can mine from over and over. Without the list we would be starting from scratch and re-inventing the wheel.

Of course,you never want to abuse your customer's information or act in a distrustful manner. That's a great way to lose your customer and create "un-referrals"-"Don't do business with him, he's a jerk."

So, whether you're conducting business online, offline, or both, your customer list is a tremendously valuable asset. Guard it like a dragon guards its treasure.

Caroline Jordan helps self employed professionals discover the hidden treasure in their businesses, attract customers they enjoy working with, improve cash flow, and develop additional revenue sources. For more tips and strategies for success visit http://www.TheJordanResult.com

In The News:


pen paper and inkwell


cat break through


Expanding your business.

Are you a small business owner who wants to expand... Read More

Restaurant Operators - What Skills do you Need

A tongue-in-cheek look at the skills required to operate a... Read More

Small Businesses You Can Start in Automotive

There are many choices when thinking about a small business... Read More

Is Your Business Profitable?

What's your job profitability? Do you know?Many business owners are... Read More

Don?t Wait for the Perfect Plan

1. Don't Spend Too Much Time PlanningWhen you are entering... Read More

Aircraft Washing Service Operations Manual

Anyone who is serious about washing aircraft as a full... Read More

Promote Yourself More Successfully

One of the great challenges for independent professionals and small... Read More

Patient Records - Your Responsibilities

As a practise gets larger & larger the associated problems... Read More

Are You Running Your Business or Is Your Business Running You?

Being a small or home-based business owner can be loads... Read More

Why are Reverse Mergers Often the Victims of Short Sellers?

There is a great deal of abuse going on in... Read More

The Inside-Out Business Plan? -- Your Small Business Plan in 10 Easy Questions

Writing a business plan for your Solo Entrepreneur business doesn't... Read More

Small Business Savvy: Reaching Key Big Business Decision Makers

As a solo entrepreneur or small business owner, one of... Read More

Image is Everything - Secrets to Cleaning Car Fleets

A recent survey indicated that clean Taxi Cabs Fleets have... Read More

Public Relations: Antidote for Small Business Failure

When small businesses fail, the wreckage is often assigned to... Read More

5 Good Reasons a Self-Employed Professional Should Take Vacation

So you think you're not justified in taking time away... Read More

Small Business and Over Regulation

Over regulation of small business is so intense it is... Read More

How to Get Started As A Government Contractor

Becoming a contractor or sub-contractor for the U.S. government can... Read More

Are You a Small Business Casualty?

When a person knows and knows not that he knows.... Read More

Mission Statements: More Important Than You Thought

If an organization lacks a mission statement, it is worthwhile... Read More

Never Burn a Bridge

Why should you always maintain a good report with a... Read More

Pressure Washing Market Niche

Those who are in the pressure washer business should not... Read More

The Joy and Hazards Of Finding Your First Office

Q: I have outgrown my home office and need to... Read More

Organizing Tips for Small Business Success

If you discovered the bottom line in your business depended... Read More

Are You Making the Most of Your Intern?

KEEPING INTEREST HIGH: Supervision is key to the success of... Read More

Small Business Security No Passing Fad

How careful are you with the data you collect from... Read More

Specialty Advertising in C-Stores

It appears the mini-blimp indoor theme and concept is making... Read More

Become The Squeaky Wheel and Watch Your Business Skyrocket!

Providing high quality customer service is a must for any... Read More

Business Valuation is Critical

What is Business Valuation? The term business valuation is the... Read More

Who Does Over Disclosure Really Hurt In Franchising?

Costs of over regulation and over disclosure end up hurting... Read More

Your Babys Ugly..and Youve Got Bad Breath

I've got good news and bad news. The good news... Read More

Looking for a New Office Chair?

Perhaps you are building a new home office or you... Read More

Small Business Marketing - Clarify Success

When you hear the word "success" does it bring on... Read More

Setting Prices - Pricing Your Consulting Services

THE PSYCHOLOGY OF PRICINGIn case you hadn't noticed, people can... Read More