Creative Business Card Marketing

Announcements can be handed out as a business card

Announcements can be more than just a press release that lets the world know that something special has occurred at your place of business or to you personally. You can make announcements for almost anything. You can use it to invite people to a seminar, declare a promotion, or even the appointment of an executive. However you decide to use announcements does not matter. What does matter is that you do take the time to use them. I remember working with a printing company that was having difficulty understanding how to do PR (public relations) for their firm. They felt that they had to have hired a new manager or gain a huge contract to be newsworthy. They were only sending press releases and announcements to the local papers and even then they did not get printed. They did not create excitement about what they were doing.

When using announcements you must make certain that what you are announcing is of interest to others. There is no point in announcing you have a new dog at the print shop unless you can make it into a good story. The dog may represent a charity that you are sponsoring or perhaps a mascot. You can make any twist you like for the story (and it must be a true story) to make a newsworthy announcement. It is the way you present the information that is the key to having your announcements noticed.

Like anything else, announcements need to have a reader in order to be acknowledged. Without the audience nothing will happen and the printed materials will end up in the garbage can. Excite your audience so that they want to find out more.

Bette Daoust, Ph.D. has been networking with others since leaving high school years ago. Realizing that no one really cared about what she did in life unless she had someone to tell and excite. She decided to find the best ways to get people's attention, be creative in how she presented herself and products, getting people to know who she was, and being visible all the time. Her friends and colleagues have often dubbed her the "Networking Queen". Blueprint for Networking Success: 150 ways to promote yourself is the first in this series. Blueprint for Branding Yourself: Another 150 ways to promote yourself is planned for release in 2005. For more information visit http://www.BlueprintBooks.com

In The News:


pen paper and inkwell


cat break through


Small Business Survival

In today's economic climate, the first priority for the small... Read More

What Is YOUR Value Proposition?

Every company has a value proposition. That is a statement... Read More

Dispute Resolution; Competing With Other Franchisees

If you are in a franchise and have a territory... Read More

Analyzing Customers in Your Business Plan

The Customer Analysis section of the business plan assesses the... Read More

Entrepreneurs Ask: What Can a Virtual Assistant Do For Me?

Great question!Freeing your time is an indisputably key element in... Read More

3 Ways To Make Certain Your Business Fails

Most small businesses incorporated in 2005 will fail by the... Read More

Essex Accountant: Accountancy Firm MVP for Your UK Business?

Most business owners know when they need an accountant, but... Read More

Is This The Way Its Always Been Done?

Let's face it, we all tend to get stuck in... Read More

How to Successfully Avoid Becoming One of The 80% of Small Businesses That Will FAIL

It's a commonly quoted statistic: 80% of all small businesses... Read More

The Skills Gap: It Pays to Use Experts

By outsourcing to skilled professionals you'll be able to grow... Read More

Batting Cages Business - Making Profits With The Swing Of A Bat

There is a Batting Cages Business for those people who... Read More

Youll See It When You Believe It - Growing Your Business from the Inside Out

What unspoken message are you sending your clients and customers?... Read More

Advertising - For Small Businesses (Part 1)

Is it right for you?If you decide to advertise your... Read More

Job Costing - Do You Know How?

What's your job profitability? I meet with business owners every... Read More

Explode Your Consulting Income

Here are just a few ways to increase and diversify... Read More

Sample; Territory Reduction Policy for a Franchise Company

I propose this thought on the subject of Franchisee territory... Read More

Create a Win Win for Your Small Business

Discover How Specialized Cost Containment Creates A New Win-Win Position... Read More

Learning and Growing

As you reflect on this year and prepare for next... Read More

Mobile Detailing Environmental Concern in the Deep South

Macon, GA goes after garage-gas station conversion detail/hand car washes... Read More

Detailing Business Options

So you want to get into the auto detailing business... Read More

Be Prepared When Business Investors Look Beyond Your Business Plan

You have spent considerable time pulling your business plan together,... Read More

How to Prepare for Your Start-Up Venture!

When you awoke this morning, you found yourself buzzing with... Read More

Small Businesses With Work Trucks; A Warning

If you are a non-operator owner of many work trucks,... Read More

Uncover Free Veins Of Gold By Prospecting Online Guru Newsletters (Part 1 of 2)

Incredible as it sounds, you have a goldmine of free... Read More

Five Quick Ways to Speed Up Cash Flow

At one point or another, almost every business runs short... Read More

Pressure Washing Business and Post Fire Cleanups

Many have not experienced a fire up close. One year... Read More

Pressure Washing Aircraft Hangers at the Airport

If you are looking for a way to own your... Read More

Finding the Right People for your Business

Where do you find the right people for a business... Read More

The Most Important Decision of Your Massage Business Career

Don't you find that there are so many decisions you... Read More

10 Hiring Tips for Small Business Owners

As a successful small business owner,you're accustomed to long hours;... Read More

How to Handle Rejection When You Start an Office Cleaning Business

"If at first you don't succeed, then skydiving definitely isn't... Read More

Lack of Vigilance Can Harm the Bottom Line

The easiest way to lift profits is to cut the... Read More

Employee Email and Internet Use - A Small Business Guide

IntroductionIt is widely recognised that Email and the Internet is... Read More