Creative Business Card Marketing

Announcements can be handed out as a business card

Announcements can be more than just a press release that lets the world know that something special has occurred at your place of business or to you personally. You can make announcements for almost anything. You can use it to invite people to a seminar, declare a promotion, or even the appointment of an executive. However you decide to use announcements does not matter. What does matter is that you do take the time to use them. I remember working with a printing company that was having difficulty understanding how to do PR (public relations) for their firm. They felt that they had to have hired a new manager or gain a huge contract to be newsworthy. They were only sending press releases and announcements to the local papers and even then they did not get printed. They did not create excitement about what they were doing.

When using announcements you must make certain that what you are announcing is of interest to others. There is no point in announcing you have a new dog at the print shop unless you can make it into a good story. The dog may represent a charity that you are sponsoring or perhaps a mascot. You can make any twist you like for the story (and it must be a true story) to make a newsworthy announcement. It is the way you present the information that is the key to having your announcements noticed.

Like anything else, announcements need to have a reader in order to be acknowledged. Without the audience nothing will happen and the printed materials will end up in the garbage can. Excite your audience so that they want to find out more.

Bette Daoust, Ph.D. has been networking with others since leaving high school years ago. Realizing that no one really cared about what she did in life unless she had someone to tell and excite. She decided to find the best ways to get people's attention, be creative in how she presented herself and products, getting people to know who she was, and being visible all the time. Her friends and colleagues have often dubbed her the "Networking Queen". Blueprint for Networking Success: 150 ways to promote yourself is the first in this series. Blueprint for Branding Yourself: Another 150 ways to promote yourself is planned for release in 2005. For more information visit http://www.BlueprintBooks.com

---

7 Essentinal Resources for Small Business

So you want to start a business but you don't... Read More

Carwash Manual Sample Outline

Car wash businesses are unique to other businesses. In fact... Read More

Gold Medal Delegation

When the recent Games of the XXVIII Olympiad came to... Read More

How to Become Successful in the Field of Financial Consultants

Financial Consultants are one of the fastest growing industries today.... Read More

How the Humble Ice Cube Made Business History

Gather round while I tell you the story of Kennebec... Read More

Are You Running Your Business or Is Your Business Running You?

Being a small or home-based business owner can be loads... Read More

Small Business - Is The Accounting Profession Ripping Them Off?

My 16 year-old daughter said, "Gee Dad! You look just... Read More

Top 10 Record Keeping Mistakes Business Owners Make (and How To Avoid Them)

If you interviewed business owners of failed businesses, a majority... Read More

Marketing a New or Small Business on a Budget

There are almost as many opinions and views on marketing... Read More

A Small Business Consultant Can Help in Many Ways... But One Thing He Can?t Provide

A consultant must remember that the business belongs to the... Read More

How Most Business Owners Sabotage Their Success

Owning a business is a challenging endeavor. If you're like... Read More

Tips For Successful Home Show Businesses

Opportunities for home show businesses have never been more abundant.... Read More

Packing Material Thats Cheap!

Shipping materials can be expensive! Even the styrofoam "peanuts" can... Read More

The Business Autopsy: A Fact Of Life

Last week we discussed the importance of performing an autopsy... Read More

Take a Break - Have a Pity Party

Pity parties are nothing new. In fact, we do it... Read More

How To Get Slightly Famous in Print

Early in my career, I wrote an article for a... Read More

The Role of the Business Model and Strategy for Business

People will always stress that having a well researched business... Read More

The Hidden Treasure in Your Business

I started working with another new client last week. He... Read More

Be Prepared When Business Investors Look Beyond Your Business Plan

You have spent considerable time pulling your business plan together,... Read More

Carwash Franchisor Case Study

There are only a handful of car wash franchises in... Read More

Fleet Washing Expansion Considerations

Many times small businesses want to expand their businesses and... Read More

Competition Relations in Auto Detailing

There is significant competition in auto detailing and car washing.... Read More

Getting Grant Funding For Your Nonprofit Organization

Do you need grant funding for your nonprofit organization? If... Read More

The Key To Success - Choose The Right Partners

Do you promote yourself as offering prompt, reliable and quality... Read More

7 Advantages to Incorporating

There's no question that hard work and a little luck... Read More

Expanding your business.

Are you a small business owner who wants to expand... Read More

Questions to Ask as Your Business Grows

Here are some of the questions that you need to... Read More

Procrastinate Your Way To A Successful Small Business

What will your business look like a year from today?If... Read More

10 Best Practices to Consider as Your SBIR Negotations Approach Contract Signature

10 Best Practices to consider as your SBIR negotiations approach... Read More

Wichita KS; Anything is Possible in Wichita Business

Just when the entire state was kissing Wichita goodbye, economically... Read More

Too Many Lawyers in Franchising Today

Attorneys and Lawyers are ruining the franchise industry. It is... Read More

Small Business 101: Deadly Ignorance

American small business is again in transition. Many employees, now... Read More

Mattress Cleaning Business: How To Manual

A Mattress Cleaning Business might be just for you if... Read More