What Is YOUR Value Proposition?

Every company has a value proposition. That is a statement of their perceived value to their clients. Often a company will have one perception at the executive level, another at the sales level, and even a third one at the client level.

Value propositions need to be aligned so that the customer is getting a consistent message. If the value proposition is not aligned you will have different level, different directions, and different speeds that not aiming at the same results. If you take the time to find out what others are saying about your value and compare that to what you think your value is, you may be quite surprised that the two values are not the same. If you aim to keep happy customers, then you must change your value proposition to match that of the customer's perception.

I have a colleague that was working on a company assessment to find out if the value proposition from the executive level, sales level, and customer level were the same. What he found was that this company and others of similar size ($100 M in sales) do not align their value proposition to what the customer sees as the value, In fact, he found that what they thought was the best part of their company was actually not very important to the customer.

Ask yourself what your value proposition should be, not what you think it should be. Work with your clients to achieve an alignment of perceived values and actual value. Keep a record of everything that is said about the company and its value. Help them to understand what they bring to the table and you will likely win more business.

Bette Daoust, Ph.D. has been networking with others since leaving high school years ago. Realizing that no one really cared about what she did in life unless she had someone to tell and excite. She decided to find the best ways to get people's attention, be creative in how she presented herself and products, getting people to know who she was, and being visible all the time. Her friends and colleagues have often dubbed her the "Networking Queen". Blueprint for Networking Success: 150 ways to promote yourself is the first in this series. Blueprint for Branding Yourself: Another 150 ways to promote yourself is planned for release in 2005. For more information visit http://www.BlueprintBooks.com

---

The ABCs of Fundraising

There are many little details that go into making sure... Read More

How to Write a Credit Policy for Your Business

The book, "Become the Squeaky Wheel," by New Hampshire author... Read More

Accepting Checks in Your Business Virtually Risk Free

Most businesses accept checks as form of payment for goods... Read More

Why Does a Business Fail and What Can You Do to Stop It?

I believe the number one reason why a business will... Read More

The Wrap on Ag Plastic

While driving through Pennsylvania farmland, you have probably noticed an... Read More

Business Success - The 42 Greatest Business Tips

What does it take to grow a business and run... Read More

How to Increase the Cash Flow in Your Private Practice in 30 Days

If you have a busy private practice, chances are you... Read More

Joint Venture Your Way to Extraordinary Sales!

You know what makes me really happy? Drinking a Starbucks... Read More

Finding the Right Virtual Assistant for Your Small Business

Articles abound advising the business community how to properly screen... Read More

Deciding Which State To Incorporate Your Small Business In

Once you've decided to incorporate your small business the next... Read More

Going Public: The Process for Small and Mid-size Companies to Go Public

It's the dream of every person who starts a business... Read More

Analyzing Customers in Your Business Plan

The Customer Analysis section of the business plan assesses the... Read More

Speed Kills on the Web!

I only have to point to the 555 plus failed... Read More

Small Does Not Mean Invisible!

Running a business on the net these days can be... Read More

How to Remove Stress from Owning a Business... Forever!

I meet and talk to hundreds and hundreds of business... Read More

Expanding Franchisee Advice

Franchisor expansion policies are not as simple as one might... Read More

The Single Most Powerful Small Business Marketing Tool On The Planet

Let me get right to the point. The single most... Read More

Want to Grow Your Business? Make an Irresistible Offer

My clients and many of my readers are small and... Read More

Freelance Tips: How to Cope with Spring Fever When Theres Work to Be Done

We all know how glorious those first warm days of... Read More

Small Business Secrets: Self-Confidence Can Be Arranged

At first blush this idea might be difficult to wrap... Read More

Starting is the Hardest Part

You can't imagine how many people ask me how I... Read More

Five Facts and One Motivating Factor Behind a Successful Home Business

All legitimate home business entrepreneurs insist and announce loud and... Read More

Excuses Franchisees Make; When They Violate Exclusive Territory Agreements

One of the biggest excuses franchisees of home based and... Read More

Debit and ATM Card Advice for Small Businesses

Your business account comes with an ATM, Debit card. Pick... Read More

Where Can I Get Clients From?

The following tips have come from a wide variety of... Read More

Marketing a New or Small Business on a Budget

There are almost as many opinions and views on marketing... Read More

The Inside-Out Business Plan? -- Your Small Business Plan in 10 Easy Questions

Writing a business plan for your Solo Entrepreneur business doesn't... Read More

The Beauty of Focus and Plan B

Did you ever have one of those days or weeks... Read More

Todays Chef, Tomorrows Restaurateur -- Startup Tips by Restaurant Consultants Inc

Researching information for a recent business plan, I came across... Read More

ADH Will Make Your Life More Productive & Your Life More Profitable

What is a Virtual Assistant?? A Virtual Assistant is that... Read More

Image of Your Franchise Automotive Outlet is So Important

Image of your franchise automotive outlet is so important. Some... Read More

Sex Up Your Business Growth

A top executive called up me late in the night.... Read More

Expanding A Mobile Car Wash Business

What is the best time to expand a mobile car... Read More