The 5 Traits of Baby Boomer Business Owners

As a practitioner and student of Small Business Marketing, I was recently contemplating ways to enhance my business. I found it fascinating to realize that over 95% of my customers and hot prospects were Baby Boomer's who own a small business.

With this group identified as my target demographic, it was important to understand them better. Who are these people? What attracted them to me? How can I work with them most effectively? I found the following five characteristics common among this growing group of women and men.

1.) These individuals often held high positions in the corporate or business world. Many were downsized or laid-off after a sale or merger. Some lost their position after a business failure. Others could no longer tolerate the dissatisfaction in their life and career. Their experiences have created the need to establish comfort and trust before doing business.

2.) During the mid 80's, the Baby Boomer's began to desire a deeper awareness of life's meaning. They found information that "felt right" and embedded a spiritual understanding in the fabric of their life. This understanding drives them today. As a result, the people and businesses they deal with must feel right before a commitment will be made to explore new ideas.

3.) Their prevailing goal and dream is to experience ultimate comfort and success without sacrificing personal freedom. Many are discovering security in the multiple streams of income concept and are open to fusion marketing. They want the time and money to enjoy leisure, travel and a high quality of life with family and friends. If these goals have not been achieved, Baby Boomer Business Owners will continuously seek new ideas and avenues to reach them.

4.) They are too vital to ever retire and are dedicated to their dreams.

Their options are: a). Sell an existing business for a huge profit. That profit is reinvested in a unique enterprise based on a personal dream or talent they can enjoy throughout life.

b). Feeling "unemployable", they realize they have no choice but to develop a business based on past experiences and/or a passion or talent they already possess. Many are first time entrepreneurs with limited small business knowledge or resources.

5.) This enthusiastic group has a heartfelt desire to help others and make a positive contribution to the world. A sense of purpose, authenticity and integrity are significant driving factors to this group as a whole.

Baby Boomer Business Owners require easily understood systems for success. They are seeking Universal principals that guide both business and personal growth. Helping this dynamic, rapidly growing demographic achieve the lifestyle they desire, through entrepreneurial efforts, will create a business future bright with possibilities.

"When you stop seeing life as an adventure and journey, your vision becomes clouded with limitations instead of cleared by unlimited possibilities." ? Bill Gluth

Bill Gluth is the first small business strategist to specialize in creative business strategy training for Baby Boomer Business Owners.

Since starting Develop Your Vision in 2001, Bill has helped business owners achieve balance, satisfaction and profit with freedom by understanding the unique "vision" that sets one business apart from their competition.

Bill teaches strategies that turn dreams and goals into accomplishments by successfully reaching tightly defined niche markets using creative, Human Touch ideas and methods.

---

Wichita Kansas is a Great Place to Run a Business

We love Wichita because it has great all round weather... Read More

Becoming Recession Proof

A lot of business owners I've spoken with lately have... Read More

Temporary Staffing Agency: How to Start

The temporary staffing industry continues to expand, with yearly double-digit... Read More

Contract Cleaners ? A Guide for Business Part 2

In the first part of this article I put forward... Read More

Carwash Franchisor Case Study

There are only a handful of car wash franchises in... Read More

Asking the RIGHT Questions

Which questions do you need to ask to even get... Read More

How to Sponsor an Event for Fun and PROFIT

How do you sponsor an event and get personal introductions... Read More

Window Cleaning Business Future Challenge With Self Cleaning Glass

Self-cleaning glass has been talked about a lot, with such... Read More

Small Business Failures in America - Cash Flow Issues

We are noticing an increase in the length of time... Read More

FTC Franchise Rule if Enacted will Trigger Hardship for Private Sector

The FTC Franchise Rule maybe changed, as the Federal trade... Read More

Hone Your Edge, Stay Focused

A common hazard faced by new entrepreneurs is a lack... Read More

Keep TRACK of your Business Relationships and Gain Profits

How do you know when an alliance needs to be... Read More

Expanding Franchisee Advice

Franchisor expansion policies are not as simple as one might... Read More

A Great Logo Is A Marketing Must-Have. But Is It Affordable For Small Business Owners?

And is having a logo really that important?My answer to... Read More

Starting an Aircraft Washing Service

To wash an airplane there are many items you will... Read More

Is Your Success Predetermined?

Your on-line success is based on your efforts and yours... Read More

Small Business Failure? Nuts!

Pardon my enthusiasm, but a large part of your small... Read More

Hispanic Small Business Advantage

One thing I have noticed in my travels to different... Read More

Boston Suburban areas a good choice to run a business

BioTechs even with the latest news had shed over 1000... Read More

Will Adding a Car Wash to Your Fast Lube Add Additional Crime to Your Facilities?

Car Wash Crime in the Hood. Apparently not everyone is... Read More

The Inside-Out Business Plan? -- Your Small Business Plan in 10 Easy Questions

Writing a business plan for your Solo Entrepreneur business doesn't... Read More

Getting Behind in Your Work? You Need a Virtual Assistant!

If you don't know what a Virtual Assistant (or VA)... Read More

Small Business - Big Business...Whats the Diff?

Small Business, Big Business ? What's the Diff?Well a lot... Read More

Personal Success - Take a Break from Business

Have Some Time to Yourself One of the most important... Read More

A Key to Success: Be Consistent

Over the years I heard the best way to learn... Read More

SBIR vs STTR

SBIR vs. STTR: If you are participating in the SBIR... Read More

11 MONSTROUS Small Business Marketing Mistakes and How To Avoid Them

Increase your profit potential by identifying ? and avoiding ?... Read More

New Habits, Rebounding Economy Help To Sell Giftware and Collectibles

Just a few years ago, when one thought of a... Read More

How to Prepare for Your Start-Up Venture!

When you awoke this morning, you found yourself buzzing with... Read More

The Triple A Way to Spark Your Companys Profits

Winning small and home based businesses today must continually shake... Read More

Top Ten Resolves for Building Your Business in 2005

1. Resolve to build a consistent network system.Since referrals are... Read More

Top 10 Mistakes to Avoid When Joining a Professional Association

I'll be the first to admit that I went a... Read More

Do You Really Need a Toll-Free Number for Your Business?

Do You Really Need a Toll-Free Number for Your Business?... Read More