Racing the Competition

What is the Big Race all about when it comes to creating relationships?

The big race is simply the ability to win the deal on a consistent basis. You will need to perfect your message, be able to state it clearly and precisely, and follow up relentlessly. Without all these factors, you are losing ground to the competition. You need to stay ahead at all times by keeping an eye on what your competitors are doing well, and not so well. This is also your opportunity to capitalize on the competition's weaknesses and keep up with their strengths. It is not that you have to beat them at their best, but it is important that you at least stay even on that front. What you must do, however, to stay ahead is to do much better at what they do not do well.

In other words, when running the big race, make sure you have a more interesting story, find out what the competitor is saying and capitalize on their weaknesses and stay on top of their strengths. The race is a win or lose competition, the scales are tipped one way or the other by a consistent strategy, and a strategy that emphasizes you but does not bash the competition. My dad is better than your dad will not work in this economy. Remember that you will always have lots of competition; it is you that must strategize on how to win the race at almost, if not every, turn in the road. You must wear better running shoes to take advantage of outperforming the competition. Capitalize on your strengths and downplay your weaknesses.

The Big Race is not won without a good attitude. Your attitude towards your customers will either make you or break you at any time in the race. You need to also remind your customers that you are a contender and not a long shot. You must keep them informed at all times. One easy way to keep in touch is through postcards.

Bette Daoust, Ph.D. has been networking with others since leaving high school years ago. Realizing that no one really cared about what she did in life unless she had someone to tell and excite. She decided to find the best ways to get people's attention, be creative in how she presented herself and products, getting people to know who she was, and being visible all the time. Her friends and colleagues have often dubbed her the "Networking Queen". Blueprint for Networking Success: 150 ways to promote yourself is the first in this series. Blueprint for Branding Yourself: Another 150 ways to promote yourself is planned for release in 2005. For more information visit http://www.BlueprintBooks.com

---

De-Ionization Decisions in Mobile Car Washing

Many mobile car wash operators would like to add de-ionized... Read More

How to Curb Antique Shop Theft Inexpensively

If you have ever had your antique shop or mall... Read More

How the Crab Effect Obstructs Growth and How to Conquer It

Some of the greatest words of wisdom for any man... Read More

Pet Grooming Business

Do you like animals? Would you like to work for... Read More

How to become a Career Coach for Profit

A career coach could be simply defined your job seeking... Read More

S Corporation ? What Is It?

For many small businesses, the "S" corporation is the business... Read More

Analyzing Customers in Your Business Plan

The Customer Analysis section of the business plan assesses the... Read More

Why You Need A Virtual Assistant

How much is your time really worth? Is it worth... Read More

Keeping Business Alive

Who is responsible for maintaining the business relationship?Nurturing a business... Read More

11 Benefits of Starting a House Cleaning Business

One of the biggest fears people have about starting a... Read More

Fleet Washing Operations Manual Sample Outline

In the Truck Washing Business every single type of vehicle... Read More

The Inside-Out Business Plan? -- Your Small Business Plan in 10 Easy Questions

Writing a business plan for your Solo Entrepreneur business doesn't... Read More

The Workers? Compensation Situation in this Country is Nuts, Arnold in CA Takes Action

The Workers' Compensation situation in this country is unbelievable. Why,... Read More

How to Integrate Yourself in Someone Elses Business

When do you need to get more involved with the... Read More

The Franchisors Heavy Load

Why are we over regulation the franchising industry, what purpose... Read More

How to Promote Your Business by Entering Contests

You are probably hard at work promoting your business (and... Read More

Retail Customer Opportunities for Pressure Washing Companies

Pressure washing companies must look for customers in the retail... Read More

Small Business Failures in America - Cash Flow Issues

We are noticing an increase in the length of time... Read More

Dont Let Your Small Business Fall in the FDCPA Trap

When someone owes your small business money, you certainly feel... Read More

How to Bond a Business Relationship

When should you create a foundation in order to solidify... Read More

Why The Carwash Industry is Stagnant; What You Can Do to Change Your Field

Many years ago, I had warned the carwash industry of... Read More

Starting a New Business in a Small Town

Q. I am a former pastor who left the ministry... Read More

How to Handle Rejection When You Start an Office Cleaning Business

"If at first you don't succeed, then skydiving definitely isn't... Read More

Do You Microbifer in Your Cleaning Business?

Microfiber cleaning towels have been around for about ten years... Read More

Is Your Business Profitable?

What's your job profitability? Do you know?Many business owners are... Read More

Creating Time the Virtual Way

Time. As a small business owner, it's the commodity you... Read More

Five Facts and One Motivating Factor Behind a Successful Home Business

All legitimate home business entrepreneurs insist and announce loud and... Read More

Pressure Washing Business; Steam Cleaner Fuel Maintenance

It is essential that you fully understand how the fuel... Read More

Do Your Best; Hire the Rest

One of the hidden perks of raising six children is... Read More

The Failures Guide to Small Business Success

How many "get rich schemes" have you joined? Or have... Read More

Debit and ATM Card Advice for Small Businesses

Your business account comes with an ATM, Debit card. Pick... Read More

6 Steps to a Successful Medical Spa Expansion

According to the American Society for Aesthetic Plastic Surgery, since... Read More

How Mastering 5 Essential Money Making Ideas Can Lead Your Business to Longterm Cashflow

Essentially there are 5 tremendously powerful methods to make money... Read More