Advertising - For Small Businesses (Part 1)

Is it right for you?

If you decide to advertise your product or service then you must ask yourself - "Will potential customers read this publication and will they take action having read my ad?"

National newspapers - Read by a huge cross section of the population. If you're inserting a display ad then it would need to be professionally designed and you'd need to be in it for the long run. It would be expensive and I don't see any small to medium sized business justifying the cost. It may suit you better to use the classified advertising in the national newspapers - again, it depends on the type pf business you're in. Check out what your competitors are doing and if their in it, then perhaps you need to be.

Local newspapers - May be more appropriate for your business particularly if you only want business from the local area. Again, you must be prepared to consider an ad every day or at least once a week for several weeks. Classified ads may be more suitable for your business particularly if you have a product or service that people would look up the classifieds to find.

Business/Trade magazines - There's a magazine published for almost every business you could think of. They are often produced by Trade Associations. If, for example, your product or service is used by plumbers and heating engineers, then it makes sense to advertise in their magazine. Use the internet to find the magazine or association you want.

Consumer magazines - If your product or service is used by the consumer, then this is for you. These again can target specific markets. I know of an image consultant who also does wedding makeup. She advertises her makeup service in wedding magazines. She also, separately, advertises her image service to the mother of the bride in the same magazine. Think about the people who buy your product or service and there's bound to be a specialist magazine that they read.

Magazines last longer - You'll get more mileage out of a magazine as they tend to be read several times. They mostly come out once a month so people take more time to read and re-read them. You'll find a list of business and consumer magazines at: www.refdesk.com/mag.html

Discover how you can generate more business without having to cold call! Alan Fairweather is the author of "How to get More Sales without Selling" This book is packed with practical things that you can do to ? get customers to come to you . Click here now http://www.howtogetmoresales.com

---

Tips on Setting Up Your Small Business Bank Account

One of the first things you will need to set... Read More

Pressure Washing Graders and Tractor Motors

When pressure washing heavy equipment each piece of equipment has... Read More

How to Promote Your Business by Entering Contests

You are probably hard at work promoting your business (and... Read More

Choose Your Own Guru

What is a guru?A guru is a teacher. A mentor.... Read More

Competition in the Mobile Car Wash Industry

We have all seen the mobile washing units cruising our... Read More

Wichita KS; Anything is Possible in Wichita Business

Just when the entire state was kissing Wichita goodbye, economically... Read More

Are You Satisfied With Your Business Just As It Is?

Did you know that satisfaction is the number one emotion... Read More

Dont Let Your Small Business Fall in the FDCPA Trap

When someone owes your small business money, you certainly feel... Read More

Why Do Most Online Small Businesses Fail?

Search Engines account for almost 90% of all web traffic!In... Read More

Starting a Pressure Washing Business

Are you thinking of starting a small pressure washer business... Read More

Who Makes the BEST Alliance

What types of companies do you want to align yourself... Read More

How to Integrate Yourself in Someone Elses Business

When do you need to get more involved with the... Read More

Creative Business Card Marketing

Announcements can be handed out as a business cardAnnouncements can... Read More

How to Achieve Real Success in Business: Five Breezy Tips

Achieving real success should be the goal of any good... Read More

Mobile Detailing VS Fixed Site Detailers

Mobile detailers will find themselves with lots of competition even... Read More

Advertising - For Small Businesses (Part 1)

Is it right for you?If you decide to advertise your... Read More

How to Find Success in the Import Export Business

Take advantage of world politics today and start your own... Read More

Why is My Restaurant Not Full Every Monday Night?

In a quest for customers and to keep those customers,... Read More

Small Business Strategies - Four Critical Success Factors

Scenario OneDuring a recent presentation, a business owner was given... Read More

Secrets to Washing Fleets of Trucks from a Nationwide Fleet Washing Service

Washing the exterior of a truck. Sounds easy right? Well,... Read More

How to Start a Paper Shredding Business

Paper Shredding Business Opportunities are blossoming up everywhere because in... Read More

Public Relations: Antidote for Small Business Failure

When small businesses fail, the wreckage is often assigned to... Read More

How to Define Business Objectives

Why does a good business relationship rely on having some... Read More

Franchising in The Middle East There Will Bring Significant Opportunity for US Based Franchisors

As stability emerges in the Middle East there will be... Read More

How To Ruin Your Business

If you're like the rest of us, you've spent a... Read More

How to Give FREE Advice and Make Money

When is advice free and when should you charge for... Read More

Old Data in Database Marketing Software

Database Problems in MarketingI have been working on a direct... Read More

Selling Your Business, Entrepreneurs Role

$elling $elling $ellingWhat makes a great sales person? Well, the... Read More

Who Does Over Disclosure Really Hurt In Franchising?

Costs of over regulation and over disclosure end up hurting... Read More

Successful Small Businesses Use PR

It's obvious when a small business has accepted the fact... Read More

We Know Who THEY Are

Am I the only one that does not have an... Read More

How to let go of your EGO

When does your ego get in the way?Let's go back... Read More

Do You Own Your Business Or Does It Own You?

What was your aim when you went into business for... Read More