Why The One-Pronged Website Promotion Method Doesnt Really Work

Would you attempt to use a cell phone with a dead battery? Or drink from a cup with no liquid in it? Drive a car with gas but no oil?

Of course not. Each of those probably sounds like a silly question.

But we often forget that the same thing goes when you're promoting a site. Web site promotion relies on several components to make it successful. And if you're just using one part, it may seem like everything is fine.

For example, perhaps you've been relying on search engine marketing alone in order to get clients to your site. You build a search engine friendly site, with the right keywords, get some links leading back to you, optimized title tags, etc.

And for a few months, you've got a steady stream of traffic leading into your site. Yippee!

Then one day, Google changes its algorithm, and what you thought was a perfect site for a term tanks, and you're suddenly on page 20 of the results. Sales drop, and you have no idea what happened, or how to get back in position.

It's frustrating, I know. I've been there. But this doesn't always need to happen. And if it does, it doesn't have to be a disaster.

How can I say that?

Look at the bottom of my home page (see the resource box below) and see how many people have clicked through to just that page from Google and Yahoo in the past 24 hours. Again, that number represents my home page only, not the rest of my site.

A quick check of my stats tells me that last month, visitors clicked through to my site for "1959 different keyphrases". 15% of those phrases yielded more than 10 unique visitors, with the top result sending 214 people to my site.

And I was slacking last month - I've really been too busy to optimize my blog posts.

"Well, hurray for you Tinu. Where does that leave me?"

The example from this site was to illustrate to you that first - search engine traffic only brought around 6% of my traffic last month and I still did fine in sales and in increasing my subscriber base and exposure. It's none too shabby but I could do a lot better with this site - however, it would mean that I spent most of my time promoting the site instead of working with clients.

On the other hand, if your website promotion was set up like mine, you could be completely dropped from Yahoo, Google, MSN, Alta Vista, Excite, and all the other engines, and still have an okay month. Then the next month you could either recover your position in the search engines, or focus on strengthening your promotion in other areas.

In order to prevent such a fall from happening to start with, or to quickly recover, you need to have more than one web site promotion method in place. What are these other methods and how do they build on each other?

You can find the answers in part two of this article.

Read part two of this article on site promotion in the Free Traffic Tips blog.

---

Increase Traffic to Your Website Free

When I first began attempting to make money on the... Read More

Your Internet Marketing - What It Could Be Missing

How would like to have an email list of thousands... Read More

Website Promotion Internet Marketing Will Keep You On Top

Website promotion Internet marketing is perhaps the most important part... Read More

Are You A Winner Or A Loser?

What do you do next! you have been working so... Read More

Specialty or Niche Directory Submissions

You are an attorney or other service or product provider.... Read More

How To Stop Your Site Disappearing Into The Void

Repetition is the key to getting your adverts and promotion... Read More

Promote Your Website: Search Tools

Many companies after spending a substantial amount of money on... Read More

Online Website Promotion: How To Expand Your Business By Staying In Touch With Your Customers

If you want your customers to keep coming back To... Read More

Using Free For All Links Pages as an Effective Marketing Tool

Free For All Links Pages have been given a bad... Read More

Three Ways to Market Your Web Site Effectively

1. Tell people you have a siteThis might seem blindingly... Read More

Eight Simple Ways To Use Promotional Products Online

With the increase competition on the Internet, it can be... Read More

Test Your Website Marketing Knowledge

Here are 5 questions to flex your mental muscle to.... Read More

Novel Free-For-All Idea

Almost anyone who has tried submitting to free-for-all sites will... Read More

10 Ways To Extend The Reach Of Your Site

Successful websites extend their reach far and wide! They build... Read More

Why The One-Pronged Website Promotion Method Doesnt Really Work

Would you attempt to use a cell phone with a... Read More

How To Quickly Make Money With Your Website?

Quickly making money with a website is the dream of... Read More

Why You Should Learn HTML

Do you have a website or are you planning on... Read More

Wasters and Energy Suckers

Stop wasting your time and having your energy sucked dry!... Read More

Visitors Through Search Engines

You have your site into the search engines, but where... Read More

Build Your Own Online Network

Many online business owners and marketers use a variety of... Read More

11 Ways to Promote Your Blog

1. Ping weblogs.com and other search engines. When you ping... Read More

5 Cheap Ways to Promote Your Website Offline

We get so caught up with internet marketing and "web... Read More

Joint Venture 101 - The Quickest Way To Build Your eBusiness (PART 1)

This article reveal the same techniques that many Internet marketing... Read More

Website Promotion: 10 Nitty-Gritty Tactics To Increase Your Orders

If you master these nitty-gritty website promotion tactics, you'll be... Read More

Website Promotion: 10 Phenomenal Tactics To Reinforce Your Profits

Here are the website promotion tactics to reinforce and increase... Read More

Website Promotion ? Writing Articles Generates Traffic Four Different Ways

Writing articles and submitting them to free content sites is... Read More

Criteria For Selecting Good Directories!

Directories are the best means for getting related links and... Read More

Online Promotion: Five Extraordinary Online Promotion Secrets To Sky-rocket Your Sales

Do you want to achieve extra-ordinary success in your online... Read More

How to Make Your Website Sticky!

Five Nifty Ways to Make Your Site Sticky!'Stickiness' is one... Read More

Marketing Your Business: Our Top Eight Tips

How to market your business? It needs your continual effort.... Read More

Rich Media - Exploring New Territory

Until recently, audio, video, Flash, and static graphics were all... Read More

Reciprocal Link Exchanges - A Foolproof Technique That Will Never Die

On the Internet, links are very important for websites to... Read More

Website Promotion: 10 Sure-Fire Tactics To Sell Your Back-End Products

A back-end product is a product that you attempt to... Read More