Advertising Sucks! Long Live The Web!

How much does an advert in Yellow Pages cost? How many enquiries would you expect to get back for that investment each day? 1? 10? 100?

What about an ad in the local newspaper or a trade publication? They don't come cheap. When was the last time you heard an advertising salesman say:

"If you're not happy with the volume of responses and sales you get from the ad I will give you your money back."

How many times have you heard an ad salesman say:

"I will tell you exactly how many people view your advertisement, how long they read it for and which ad they were looking at before they starting reading your ad. You can use this to work out the profile of your potential customers."

Hardly likely is it? Yet this is the kind of information that you can get your hands on via your website.

Expensive is a dirty word. Nothing is about cost - everything is about value. Having a great profile on the web can not only bring you more customers and sales but it can boost the perceived size and stature of your company.

As a business owner of course you want to see your website at the top of the search engines - everyone wants to be higher than their competitors - what value would you put on this?

Imagine placing an ad in a magazine and asking the salesperson:

"Can you guarantee me more sales? Will you give me my money back if people read the ad but don't buy my product?"

It just wouldn't happen. And yet there is a lot of scepticism surrounding the web - I come across it every single day.

"Mike, we've had our fingers burned in the past and though I like what you're saying how do I know you're not one of the cowboys?"

Ultimately nobody will ever buy anything from anybody unless buyer confidence is establsihed - no matter what is being sold. And the only way to establish buyer confidence is to develop a lasting relationship built on trust, two-way communication and transparency of information.

I don't believe that website marketing is, or should be, a black art. I don't believe that copywriting or accounting are black arts. They are all just things that, if you want done right, you need to get the professionals in to do.

*TOP TIP*

Want to know what people are looking for on the web? Visit the following link and type in words related to your business and this nifty tool will give you an indication of what phrases people are typing into search engines to find the products and services you provide. Cool eh?

http://inventory.overture.com/d/searchinventory/suggestion/

Mike Cheney
www.magnet4web.com

[You have my permission to use this article in your newsletter, on your website or anywhere else for that matter as long as it remains unedited and includes the resource box at the bottom.]

About The Author

You can get free access to lots more of my articles plus a Free Bonus Special Report "How To Turn Your Website Into A Customer Magnet" worth a value of £47 ($85) here: http://www.magnet4web.com/website_services/?page=freeguide

---

To Link or Not To Link - That Is The Question

You know the drill. Everybody claims that in order to... Read More

Are You A Winner Or A Loser?

What do you do next! you have been working so... Read More

4 Steps to a Robot?s Tea Party

Creating a new website is only the first stage in... Read More

Keeping It Clean Could Give You A Boost

Keeping it clean could give you a boost.By Mark White... Read More

How to Get Hundreds of Links to Your Site

If you are website owner and you have begun exchanging... Read More

How to Develop a Local Traffic Base

Getting a loyal traffic base for your website is an... Read More

Searches and Summaries

The Web is constantly growing and changing. The key issue... Read More

Free Web Site Traffic ? 4 Keys to Website Promotion

Web site traffic promotion on the cheap is labor intensive... Read More

Get Listed at DMOZ

When you are deciding on the major search engine directories... Read More

Branding With Banners

You might have heard that banner advertising is dead. Nothing... Read More

10 Ways to Market Your Web Site and Have It Market You

Once your web site is done, it does you little... Read More

Joint Venture 101 - The Quickest Way To Build Your eBusiness (PART 1)

This article reveal the same techniques that many Internet marketing... Read More

The Power of Testimonials - Unleash the Marketing Prowess of Credibility

Creating a sense of credibility for your product and website... Read More

Reciprocal Link Exchanges - A Foolproof Technique That Will Never Die

On the Internet, links are very important for websites to... Read More

How to Get Unlimited Free Advertising

The opportunities for getting free advertising for your product or... Read More

Local Business Website Promotion - How to Skyrocket Your Business with Area Specific Traffic

If you are a local business that gets most of... Read More

Free Exposure and Traffic for Your Website

Most new webmasters face the same conundrum: how can I... Read More

How to Advertise on the Internet

Do you want to reach millions of potential customers for... Read More

How to Make Your Website Sticky!

Five Nifty Ways to Make Your Site Sticky!'Stickiness' is one... Read More

How To Stop Your Site Disappearing Into The Void

Repetition is the key to getting your adverts and promotion... Read More

Increase Your Web Traffic without Breaking the Bank

If you are like most webmasters, your goal is to... Read More

Build Your Own Online Network

Many online business owners and marketers use a variety of... Read More

Ineffective and Unethical Web Site Promotion Methods

In this article I discuss some ineffective and/or unethical website... Read More

Methods of Website Promotion

Promoting a Website is not an easy task. New Website... Read More

Promoting Your Business Website - Where to Begin?

Website promotion is certainly a main focus of all business... Read More

10 Ways To Extend The Reach Of Your Site

Successful websites extend their reach far and wide! They build... Read More

Keeping Focused: Marketing Your Site During a Tough Tourist Economy

In the current competitive climate, tourism-dependant businesses in Coastal Maine... Read More

Does Your Site Have Link Value?

Link Value is the perceived value another site will derive... Read More

Avoid Search Engine Blacklisting

The best way to avoid being blacklisted by the search... Read More

Seecrets on Website Promotion: Marketing Plan for Joe Nogood Gift Store

Joe Nogood owns a small but thriving gift store. He... Read More

The Quest In Advertising Your Website

Website advertising, the unending quest of every website owner. And... Read More

Make Sure The World Sees Your Website

You have spent hours creating a HTML masterpiece, you have... Read More

Are You SURE Your Link Partners Still Link to You?

It's a fact. While most link partners are scrupulously honest... Read More