How To Use Banner Ads Effectively

It's no big secret that banner ads have become less effective than text links over the years. This phenomenon is called "banner blindness". Banners were so ubiquitous in the early years of the Internet that users simply began to ignore them.

So what did many advertisers do to combat banner blindness? They made their banners harder to ignore by causing them to flash, rotate, jump around, and all sorts of other annoying tricks.

This of course led most users to like banners even less!

Does this mean that banner ads are useless? No, not at all!

There are several things that you can do to make your banner campaigns more effective. First of all, ensure that each of your banners is pleasant to look at and blends in well with the web page it's displayed on. Match up the design and color scheme with those of the site.

This means you'll need to create a customized banner for each and every site you advertise on, but the results will most definitely make the extra effort and expense well worth it!

You also need to place your banners on relevant pages (not just relevant sites). For example, a banner ad for a logo design service will convert much better on an article page about web design than on a page about dog grooming.

Another technique that works extremely well is making your banners look just like regular text links. Here's how to do it:

1 - Create a normal text link for your offer that is designed to fill up the space used by a regular 468x60 banner.

2 - Upload a blank page with the text link on it to your website and view it in your web browser.

3 - Press the "Print Screen" button (Prt Scr).

4 - Load the Windows Paint application and click "Edit", and then "Paste". You'll see a screenshot of your new web page with nothing on it except for the text link.

5 - Click "File", and then "Save As". Save the image as a JPEG.

6 - Load the saved JPEG image into any photo editing program, then crop it to 468x60 pixels. You now have a standard 468x60 banner that looks just like a normal text link!

About The Author

Rick Rouse is the owner of RLROUSE Directory & Informational Resources, one of the fastest growing Directories on the web. Visit http://www.rlrouse.com and submit your URL!

---

The Ultimate Search Engine Strategy

Search engine optimisation is big business. Ezines and websites litter... Read More

How To Increase Your Page Rank And Web Traffic FREE

Google is the most popular and most used search engine... Read More

Website Promotion: 10 Sure-Fire Tactics To Sell Your Back-End Products

A back-end product is a product that you attempt to... Read More

12 Ways To Promote Your Website Offline

So you have your website and you've done everything right... Read More

Do We Need Web Directories?

WEB DIRECTORIESDirectories play an important role in aiding a site's... Read More

Using Free For All Links Pages as an Effective Marketing Tool

Free For All Links Pages have been given a bad... Read More

The Best Way To Promote Your Website

Everyone would like an increase in traffic to their website... Read More

Five Ways to Increase Your Website Conversion Rate

Though it's wonderful to get all those hits to your... Read More

Cant Write Articles For Links? Write code!

If you've subscribed to an seo newsletter for longer than... Read More

Website Promotion: 10 Reasons Why People Dont Visit Your Web Site

If you are not getting traffic at your website and... Read More

How To Promote Your Online Store

OK. So you took the leap and started your online... Read More

5 Innovative Ways To Advertise Your Web Site

1. Directory Linking Create a directory of web sites on... Read More

Web Site Promotion-Advertising Your Website For Profits

Making money with your web site is the dream and... Read More

Joint Venture 101 - The Quickest Way To Build Your eBusiness (PART 1)

This article reveal the same techniques that many Internet marketing... Read More

Marketing Your Business: Our Top Eight Tips

How to market your business? It needs your continual effort.... Read More

I Need Real Visitors, NOT Search Spiders!

The answer to the first question is simple, the difference... Read More

7 Affiliate Success Steps

How to get your business exposed for free!Everybody in the... Read More

How to Keep Your Visitors on Your Site

Does your web site's visitors keep on hitting the back... Read More

4 Simple Tips for Targeted Traffic

Here are 4 of the most easiest and... Read More

Getting Inbound Links is as Easy as 1-2-3

Your success on the internet is directly related to how... Read More

How Important are Back Links?

When setting up your website for SEO (Search Engine Optimization)... Read More

Specialty or Niche Directory Submissions

You are an attorney or other service or product provider.... Read More

Search Engine Submission- Don?t be a cheapskate!

Submitting your website to the main search engines should be... Read More

Capturing Leads on Traffic Exchanges

There are 3 basic components to capturing leads on free... Read More

Give Me Quality Over Quantity Every Time

In the early days of developing my home business, I... Read More

Internet Freebies and Cheapies to Help You Grow Your Business

Do you dream of running your own business? Well, get... Read More

Reciprocal Link Exchanges - A Foolproof Technique That Will Never Die

On the Internet, links are very important for websites to... Read More

Marketing Tips for Your Web Site

Here are some simple and easy tips on how to... Read More

How to Make Your Website Sticky!

Five Nifty Ways to Make Your Site Sticky!'Stickiness' is one... Read More

New Websites Can Now Make A Dent In The Ever Growing Internet through Effective Advertising

Delivering Quality Traffic to your website is essential in helping... Read More

Why Directories Might Save Your Websites Life

Many business owners and online marketing experts focus their efforts... Read More

Seecrets on Website Promotion: Results of Open Source Marketing Plan after 2 Months

This author's open-source marketing plan, as announced on June 29,... Read More

Reach Your Web Site Goals By Attracting the Right Visitors (Part 2 of 2)

An important question to answer when creating or revising a... Read More