Three Ways to Market Your Web Site Effectively

1. Tell people you have a site

This might seem blindingly obvious, but it's remarkable the number of people that don't promote their Web site addresses. Every piece of your business literature that is put before customers and prospects should contain your site's address, from stationery (letterheads, business cards, compliments slips, faxes and invoices) to marketing collateral (brochures, price lists and packaging).

If you use email, set up a signature that will appear at the end of every message you send. This should contain your name, position, your company's name, phone number(s) and, of course, your Web address. Email me at signature@nigelgordijk.co.uk and you'll receive a signature example template in an automatic reply.

2. Encourage repeat visits

Research has shown that many customers decide if they wish to do business with a company after they have visited its Web site seven times. Here are simple ways to encourage repeat visits:

Keep it up-to-date. Nothing discourages visitors more than a site that is clearly not maintained regularly. Make sure that company information is current, including contact details, personnel listings and prices.

Make it easy to use. If your site is poorly designed and relevant content is difficult to find, then no-one will be bothered to waste time looking for it. Web users are notoriously impatient, so make sure pages are clearly laid out and links (including navigation) is simply worded. If you have a particularly large site, consider having your own search engine on it to make information easier to find.

Make it quick. More and more people are using high-speed broadband connections but a significant number are still using slower dial-ups to access the Internet. Consider this when you design and programme your site; people won't return if they know your pages take several minutes to load.

3. Register your Web site with search engines

More than half of site visits are via search engines, so don't underestimate their influence on how many visitors your site will get.

You may find companies that offer to submit your site to hundreds of search engines; there is even software that can do this for you. There are really only four or five major search engines that you need to consider (ask yourself how many search engines you can name and how many you actually use). Many of the others are just ways to surreptitiously get your email address, which you can pretty much guarantee will become inundated with spam (unsolicited email).

To increase your chances of a high ranking in search engines, make sure that pages contain plenty of relevant text-based information. Mostly, this is what they store in their indexes and base their results on. For example, if you search on Google for "web design brighton" my site appears on the first page. At the time of writing, my homepage is number five in the results, with my company ranked third highest on the list. "Brighton web design" ranks me at number one overall. Not bad for a one-man firm!

Email me at signature@nigelgordijk.co.uk and you'll receive a signature example template in an automatic reply.

Nigel Gordijk (http://www.commonsensewebdesign.com)is based in Brighton, England and is an accomplished, independent Web consultant with over 16 years' design industry experience. His Web site designs are noted for their ability to engage users and their ease of use. His client list includes BP International, Thomson Holidays, Honda, Ladbrokes and No 10 Downing Street.

---

How To Get Free Advertising By Giving Away Online Content

Giving away content is a powerful way to get free... Read More

How to Get Targeted Web Site Traffic from Other Peoples Sites

Getting targeted web site traffic from other people's websites is... Read More

How To Turn Visitors Into Posters

So your having a hard time turning your visitors into... Read More

A Novel Free-For-All Idea

Almost anyone who has tried submitting to free-for-all sites will... Read More

10 Cool Ways To Attract People To Your Web Site

1. Give people a free subscription to your e-zine. Almost... Read More

Build Your Own Online Network

Many online business owners and marketers use a variety of... Read More

How to Promote Websites Popularity?

Once your site is launched, half your battle is won.... Read More

3 Super-tips To Build, Promote And Profit More From Your Website!

Are you happy with your website? (Does your business even... Read More

Search Engine Optimization in an eCommerce World

Before one can fully understand the importance and necessity of... Read More

How to Market Your Web Site Like Nobodys Business

Fresh Web Content Yields Better Search Engine ResultsAll too often,... Read More

Keeping Focused: Marketing Your Site During a Tough Tourist Economy

In the current competitive climate, tourism-dependant businesses in Coastal Maine... Read More

Improve Your Website In 3 Simple Ways

You may already have thought about the following 3 ways... Read More

Top 10 Tips to Make Your Web Site A Hit!

Professionals in tend to under-estimate the power of the web... Read More

Website Promotion ? Writing Articles Generates Traffic Four Different Ways

Writing articles and submitting them to free content sites is... Read More

Web Advertising: Hold An Online Contest Or Sweepstakes And Make Your Website Magnetic To Visitors

Contests and Sweepstakes.They are web advertising magnets that draw huge... Read More

Streamline Your Training Costs with Streaming Media

Streaming Media?now a well accepted Internet technology. Yet streaming is... Read More

Ten Reasons Why People Dont Buy From You

Here's ten simple yet POWERFUL ideas for you to reflect... Read More

Joint Venture 101 - The Quickest Way To Build Your eBusiness (PART 1)

This article reveal the same techniques that many Internet marketing... Read More

How to Get More Links to Your Websites and Improve Traffic

I feel the most effective way to get people to... Read More

Web Advertising: 5 Uncommon Ways To Generate Online Business Ideas

Success in business thrives on ideas.The more creative you're the... Read More

How to Get Directories to Submit Your Site - With this 5 Steps Guide!

So you have completed that new site and want to... Read More

10 Shocking Ways To Energize Your Sales

1. Start your own internet radio station. It could be... Read More

Promoting Your Site Off-Line

The internet is a wonderful source of information and full... Read More

Free Traffic From Articles ? Plus A Big Hidden Bonus

Writing articles for submission and distribution on the internet is... Read More

Set Your Site on the Right Trajectory by Submitting It to Every Directory

Webmasters across the globe are involved in a race to... Read More

Three Cost Effective Ways to Get Bumper-to-Bumper Traffic Using Your Vehicle

The following traffic generating ideas do not require costly set-up... Read More

Top 7 Ways To Promote Your Website, NOW

We will start with the best, than make our way... Read More

Learn How To Use These Six Explosive Marketing Techniques To Explode Your Website With Traffic

Learn How To Use These Six Explosive Marketing Techniques To... Read More

Promoting Your Business Website - Where to Begin?

Website promotion is certainly a main focus of all business... Read More

Website Promotion: 10 Electrifying Tactics To Boost Your Profits

Is your business lagging behind?Are you frustrated?Cheer up.Here are 10... Read More

How to Increase Your Website Traffic in 3 Easy Steps

Promoting your website might seem like an enormous task that... Read More

11 Awesome Ways To Attract More Orders

1. Create a free ebook directory on a specific topic... Read More

Discover How To BOOST Your Website

Don't you just hate the process of exchanging web site... Read More