The 4 Keys to Great Website Promotion ? Helping Others with Friendly & Useful Services

With all the "How To" articles, and great advice available online today, great website promotion and running a successful online business still comes down to the simple act of providing great service and helping people with their concerns and/or problems. This article will give 4 key points in providing great website promotion.

1. Fantastic Customer Service

2. Upfront and Visible Contact Information and Support Services

3. Useful and Informative Content

4. Keep it Simple

Incredibly, myself included, we always seem to get carried away with following the latest promotion tips and trends that seem to be the current craze at the time. Granted, it is imperative as entrepreneurs to always have an open mind to new technologies, and marketing techniques. However, we must not forget the simple and proven tasks of being available to help others out. Successful website promotion at its core is all about the customer, or the person browsing your website. In this age of virtually instant communication, positive "word of mouth" recommendations and feedback of other's about your site/product is absolutely invaluable to the long term health, growth, and sustainability of your endeavors.

You might be saying "We all already know that fantastic customer service is important" However, do you realize how important? Large corporations spend literally hundreds of millions a year just on customer surveys which evaluate their companies effectiveness to their consumer. If you have not yet sent out a simple survey asking your customers/clients, etc of how you can serve them better, this should become your next project this coming week. Overall however there are a couple key things to remember in providing "Fantastic Customer Service".

1. Prompt and quick response to any questions/comments received.

2. Provide prompt solutions and/or advice as soon as possible

3. Always keep customers/clients advised of the steps you are taking to help them.

(IE If you cannot find an immediate solution, advise them, of the additional steps you are attempting to take on their behalf)

5. Send out a quarterly survey to a random group asking them what you could improve on.

6. Finally, take steps to initiate at least one new tool every quarter to help improve the Fantastic Customer Service you already provide. (This is what wills et you apart)

Providing Visible customer contact information, and help resources is another important step in providing Fantastic customer service. In today's world most customers like to be able to have resources available in order for them to resolve their own concerns/questions. By the time a customer calls or emails you it is often too late, and your customer is probably already agitated. Here are a few suggestions to help your consumer solve some of their own concerns, should they choose to do so. Remember, the faster a concern is addressed and solved, the more, and better recognition you will receive as that customers shares their experience about you, your product, and/or website.

1. Keep an updated and thorough FAQ section. (Make sure it is easy to find)

2. If possible integrate a trouble ticket support system (This way the customer can always access, and see the status of their question/concern)

3. Consider integrating a live help system(Again, offering an immediate solution vs. making customers wait for a response.) I would recommend http://www.phplivesupport.com/

5. Consider creating a support forum for all users to ask questions and be able to search through answers to past questions.

In this section I will combine the "Useful and Informative Content" with "Keeping it Simple". There have been many articles written on the importance of having useful and informative content on your website. Not only does this help you in your quest to achieve a high search engine ranking, especially with Google, but perhaps even more importantly you are once again providing a useful service to your customers and/or clients. I realize much should not have to be said about this topic, however I will finish this article stressing the importance of "Keeping it Simple" I have seen many websites that do have large volumes of great and useful information.

Many times this is done in hopes of achieving a greater ranking in the search engines. However, what these websites have gained in content, they have lost in simple website navigation. Keep in mind, that studies have shown, that that average website visitor is looking to find a solution in under one minute. Combining great content with a simple and easy user interface will not only improve your website's functionality, but produce even more satisfied and repeat customers.

With only a few simple adjustments to your customer service policies, can result in the best promotional campaign you have ever implemented. This will start you well on your way in achieving exponential growth in website traffic, revenue, and customer satisfaction.

Darren currently owns and is involved with various online marketing and management companies. He is the author of "How to get Listed in Google within 72 Hours" and prides himself on offering support and helping many individuals and business customers achieve top 10 rankings within Google in an extremely short time frame. http://www.marketingoutlet.com/google_artic le.htm

---

How To Get Free Advertising By Giving Away Online Content

Giving away content is a powerful way to get free... Read More

Generating Traffic to Your Web Site

When promoting any product or service every hit to your... Read More

How Building a Fanbase will Make You Sales

If you've ever been to a popular forum hosted by... Read More

I Have A Web Store?? So What?

Just because you put up a web store doesn't mean... Read More

10 Ways to Market Your Web Site and Have It Market You

Once your web site is done, it does you little... Read More

Why Your Site Needs Fresh, Relevant Content

It is said that content is king, but today 'fresh,... Read More

Hunting For Online Directories - The In depth Strategy

Directory marketing can help boost your companies performance a great... Read More

Power Linking 2005 Redefines Web Site Promotion

Web site owners are realizing Jack Humphrey's Power Linking isn't... Read More

3 Fast Ways To Get Free Content For Your Home Based Business Website

Is your website looking alittle bare? It's okay, you're about... Read More

SEO 101 ? The Basics of How to Get to the Top of the Search Engines

Depending on your site's subject... Read More

Top 10 Tips to Make Your Web Site A Hit!

Professionals in tend to under-estimate the power of the web... Read More

Search Engine Optimization in an eCommerce World

Before one can fully understand the importance and necessity of... Read More

Advertising Sucks! Long Live The Web!

How much does an advert in Yellow Pages cost? How... Read More

Website Promotion: 10 Electrifying Tactics To Boost Your Profits

Is your business lagging behind?Are you frustrated?Cheer up.Here are 10... Read More

Success Is Simple: Five Steps to Online Success

The Internet can be a confusing place to do business.... Read More

Effective Affordable Website Promotion Can Be Achieved

Seeking effective affordable website promotion should begin with listing your... Read More

Set Your Site on the Right Trajectory by Submitting It to Every Directory

Webmasters across the globe are involved in a race to... Read More

How to Keep Your Visitors on Your Site

Does your web site's visitors keep on hitting the back... Read More

Why Directories Might Save Your Websites Life

Many business owners and online marketing experts focus their efforts... Read More

Developing a Profitable Web Business Concept

The first step to starting a profitable online business of... Read More

The High-Impact Viral Marketing Strategies

Viral Marketing is allowing people to giveaway and use your... Read More

Profitable Target Marketing: 6 Lessons from Major League Baseball

Does your business struggle with profitable online marketing? If so,... Read More

The 4 Keys to Great Website Promotion ? Helping Others with Friendly & Useful Services

With all the "How To" articles, and great advice available... Read More

A New Twist To The Signature File Idea

After the incredible success of Hotmail.com, the use of signature... Read More

Free Advertising the Smart Way

Your biggest asset when becoming an internet marketer is to... Read More

Website Submission to Open Directory Project - DMOZ

As an authorative hub a link from a DMOZ directory... Read More

Website Promotion ? Need Inspiration to Write Articles? Check Your Stats!

One of the best ways to promote a Website inexpensively... Read More

Specialty or Niche Directory Submissions

You are an attorney or other service or product provider.... Read More

How To Promote Your Online Store

OK. So you took the leap and started your online... Read More

The Amazing Ways To Jump Start Your Sales and Attract Orders

Every business owner want to attract more orders and have... Read More

Make That Website Visitor Stick Around: Youve Got 30 Seconds!

Yes indeed, that's all you've got, 30 seconds to make... Read More

6 Ways to Keep Them Coming Back

It is estimated that it can take the average consumer... Read More

Drive People to Your Site to Buy Your Products

Bring those visitors back for more, applauding you and saying... Read More