Do Not Build A Website Until You Have Researched Your Keywords

Imagine that you have a $25,000 marketing budget for your online weight loss herbal supplement business. Should you invest it in trying to build a site to rank #1 in Google for "weight loss?" NO.

What would be the point? To get tons of traffic? Maybe. But people searching on "weight loss" could be looking for everything from weight loss diet books... to weight loss prescription drugs... to scientific studies on weight loss in middle aged men... to weight loss as a symptom of a rare blood disease. Do you really care about getting ALL those untargeted visitors to your site? Are they ALL good prospects for your supplements? NO.

So before you spend one single penny - or one minute -building your web site, find out what the low competition search phrases are for your particular product. It doesn't matter whether you are an affiliate selling someone else's product, or marketing your own proprietary supplements. Do your keyword research BEFORE, not after you've built your site.

Avoid setting an impossible goal, such as being #1 in Google for a general term like "weight loss." Isn't it wiser - and easier on you - to invest $1,000 building a site filled with specialized pages, each of which revolves around ONE highly targeted keyword like "over 40 woman's herbal weight loss"?

As Sean Burns explains in his book, Rankings Revealed, think about the business goals of your site. Strive to be successful with 50 highly focused pages, each of which ranks high for a single phrase. Don't build 200 pages that are trying to push you to the top for a general term that won't bring you much real business anyway.

Keyword research and targeted pages are a smarter investment than hundreds of doorway pages that may get banned tomorrow. With the techniques we teach at DominateSearchEngines, you can build key word-targeted pages that are actually useful to your visitors. But you have to know which keywords to focus on FIRST.

There are many free and low-cost tools for finding low competition search phrases. Visit http://www.content.overture.eom/d/USm/ac/index.1html and click "Search Term Suggestion Tool". But whatever tool you choose, go for search terms that are highly specific, relevant to your product, and have less competition than the generic terms.

Pinpoint targeting and low competition means higher rankings - with less investment of time, effort, and money.

You must also be sure that your targeted search term is included in the right places in the HTML. It should appear in your Title, Description, your HI, H2, your first line of text, once or twice in each paragraph, once in bold, once in italic, and in some of your links. Don't know what I'm talking about? It's time to learn - just like you have to learn to use a saw, screws, nails, drill and glue to build a bookshelf.

Let's review that again - Here are the places your targeted keyword needs to be placed if you ever want a chance at #1 ranking:

The Title of the page
The Description META tag
The Keyword META tag In your headline - Use the < hl > or< h2 > tag
Your first line of text Once or Twice in each paragraph
Once in bold
Once in italics
And, finally, in some links...

Amazingly, many people disdain these simple rules as trying to "trick" the search engines. But they are wrong. Including your targeted search term in the right places is actually being POLITE to the search engines. It helps the spider decide whether your site is relevant for a given search.

If your page is about "Atkins diet meal plans for women," wouldn't it be logical for those words to be in your Title, your Description, your Headlines, your links, and your text? The only reason they wouldn't be is if your site is about something else! That's how the spiders think. So should you. Be smarter than your competitors. Simplify your site's HTML and use it well.

================================================================================
Finally! Discover Amazing Ways to Dominate The Search Engines...in Less Than 3 Hours With the New System that Guarantee FRE*E Traffic for You! Brought to you by Anik Singal DominateSearchEngines
================================================================================

Kusuma Widjaja is President of Yahoo Cyber Technology, CV., based in Surabaya. He has over 2 years experience in Internet Marketing Arena, Custom Web Site Design and Graphic Design Services. For more information go to http://www.whycity.net or you can reach us at +62-8315-838474.

---

Seecrets on Website Promotion: Marketing Plan for Joe Nogood Gift Store

Joe Nogood owns a small but thriving gift store. He... Read More

Website Promotion

Have you ever wondered why some websites get a thousand... Read More

Wasters and Energy Suckers

Stop wasting your time and having your energy sucked dry!... Read More

Banners You Cant Ignore

Some "experts" say they don't exist. Apparently we have become... Read More

How to Write Effective Web Copy

Writing effective web copy begins with an understanding of what... Read More

Why Directories Might Save Your Websites Life

Many business owners and online marketing experts focus their efforts... Read More

Website Marketing 101

When it comes to website marketing and promotions, you need... Read More

Three Ways to Market Your Web Site Effectively

1. Tell people you have a siteThis might seem blindingly... Read More

Unlock Your Prospects Mind From The Inside

A prospect's mind is an intimate place... Read More

Branding With Banners

You might have heard that banner advertising is dead. Nothing... Read More

How to Make Your Website Sticky!

Five Nifty Ways to Make Your Site Sticky!'Stickiness' is one... Read More

Web Site Promotion: 10 High Powered, Magical Ways To Make Your Web Site Profitable

Are you interested in empowering your website so it will... Read More

Is Reciprocal Linking Dead?

There was a time when reciprocal linking was a number... Read More

Personalized Search Versus Personal Choice

Personalized search is a hot topic especially since Yahoo! and... Read More

3 Reasons Your Website Might Fail To Attract Enough Customers

Virtually all website owners concentrate their efforts and energy into... Read More

Donuts Anyone?

When we ran the contest back in 1998 we had... Read More

Get Listed at DMOZ

When you are deciding on the major search engine directories... Read More

Website Submission to Open Directory Project - DMOZ

As an authorative hub a link from a DMOZ directory... Read More

One Way Link Building Campaigns

This article explains in detail the various issues related to... Read More

Internet Directory Submission, Sure Way To Link Popularity

Most website owners fail to differentiate between a directory and... Read More

Advertising Sucks! Long Live The Web!

How much does an advert in Yellow Pages cost? How... Read More

Link Cheating On The Rise

Website owners and webmasters who are trying to improve their... Read More

Does Your Site Have Link Value?

Link Value is the perceived value another site will derive... Read More

Power Linking 2005 Redefines Web Site Promotion

Web site owners are realizing Jack Humphrey's Power Linking isn't... Read More

Do Not Build A Website Until You Have Researched Your Keywords

Imagine that you have a $25,000 marketing budget for your... Read More

How to Keep Your Visitors on Your Site

Does your web site's visitors keep on hitting the back... Read More

Ten Tips for Promoting Your Website

Well I started out with seven, Free and low cost... Read More

Cross Promote Online For Maximum Profits

Cross promoting is when two or more businesses promote their... Read More

SEO - How Fast Do You Want To Get To The Top?

Search engine optimization by some is considered a science and... Read More

Competition Freebies and Sponsorship For Free Advertising and Link Popularity

How many competitions are there running on the net at... Read More

How to Get Hundreds of Links to Your Site

If you are website owner and you have begun exchanging... Read More

Marketing Your Business: Our Top Eight Tips

How to market your business? It needs your continual effort.... Read More

Converting Web Site Home Buyers to First Contacts

According the National Association of Realtors(R) ("NAR") surveys completed between... Read More