Website Marketing 101

When it comes to website marketing and promotions, you need to start here...

Every website, whether new, old, or just a thought needs to consider the marketing that will be put that website in front of it's targeted audience. Sounds easy huh? It just takes time, perseverance, and the will to succeed! A budget will help too!

The hardest part is sorting through all the crap that's available to (supposedly) help you. Yes, I said crap.

There is a mountain of businesses out there making incredible claims about FREE traffic generation, FREE hits, Mega sales, $20,000 in 3 hours,- or worse, for a small fee of $29.95 we can... blah, blah, blah.

Save your money! I have spent enough for all of us.

Following through with our suggestions offers you the most lucrative, ethical, and professional ways to achieve substantial results and still sleep at night. No, you don't have to go for your wallet, I will tell you about these programs in this article (for no charge). A good education will assist you the most.

If you already have a website, we recommend a Website Analysis to point out any major areas for improvement.

Before You Build

1. Have a plan - Not just a good idea. Take your idea and formulate a complete plan around your goals. Highlight any USP's you may have.

2. Build Meta-tags into every category page! This is crucial to targeted traffic success with the Directories and Search Engines. You need to be found, not by your company name (only) but by "keywords" that the general public would use to find your type of business or service. DO NOT just pick any words, this is critical!

3. Use those keyword phrases throughout your site or particular page (use not abuse). Reinforce what topic you are addressing within that page(content).

4. Publish an article or newsletter that shows you are an authority on the topics you cover (or try to sell). Just a spiffy sales letter is not enough. This is also critical in acquiring the email addresses of prospective customers.

5. Create some banner ads with impact for future partnership advertising. You will use these on your site as well as banner partners you can swap impressions with.

6. Begin considering what types of businesses or partners would or could compliment your offerings. Start a list.

7. Important: Create a budget for marketing your website. Yes, there are many things that you can implement for free, however, successful websites HAVE spent money wisely to get them to where they are. Don't be fooled, you WILL spend money on marketing your website - it could be potentially more than what your website costs you to build. The verse goes like this... "Build it and they won't come". You may have already learned this, and that is why you're here. There is much, much more, and we would be happy to help you, but this is a good start.

Good luck with your online business!

Written by and Copyright © Scott Sedwick

Scott is the Founder and Sr. Internet Marketing Specialist for Hyperformance Media, Inc. a website marketing firm located just outside of Chicago, IL. since 1996. Specifically, he has over 24 years of sales and marketing experience and accomplishment in the computer industry.

Written by and Copyright © Scott Sedwick http://www.hyperformancemedia.com

---

Website Promotion: 10 Uncommon Bonuses That Can Triple Sales

Website promotion is no longer easy to do.But if you... Read More

Culture and Website Localization

Culture and Website Localization With the rise... Read More

Personalized Search Versus Personal Choice

Personalized search is a hot topic especially since Yahoo! and... Read More

What Can You Do To Beat Your Competition?

In many cases when you start a new website you... Read More

10 Shocking Ways To Energize Your Sales

1. Start your own internet radio station. It could be... Read More

The Best Way To Promote Your Website

Everyone would like an increase in traffic to their website... Read More

Ten Free Ways To Promote Your Website

Often, website owners would like to promote their new business... Read More

Promote Your Website Using Newsgroups

At present there are over 3.3 billion pages indexed by... Read More

Increasing Link Popularity WITHOUT Exchanging Links

Yes, it can be done. Here are 7 ways that... Read More

How To Gain Web Traffic Through 9 Simple Tips

Driving traffic to your website can be a time consuming... Read More

Top 7 Ways To Promote Your Website, NOW

We will start with the best, than make our way... Read More

Marketing Your Business: Our Top Eight Tips

How to market your business? It needs your continual effort.... Read More

Online Advertising: Three Smart Online Advertising Secrets To Promote Your Online Business

The shortcut to succeed in business is to do what... Read More

Website Promotion: 10 Power Secrets To Keep Your Profits Rolling

Here are 10 power secrets to help your website promotion... Read More

Marketing Case Study: Launching WebSiteMarketingPlan.com (2001 - 2002)

The ChallengeWebSiteMarketingPlan.com was to be a companion site to the... Read More

Outsourcing Website Services - Can Your Business Benefit?

Would it surprise you to know that Compaq Computer? outsources?... Read More

Website Promotion Ideas: 8 Simple But Effective Tips To Get People To Visit Your Web Site Often

If you have a website and desires to attract traffic... Read More

Has Your Business Hit a Wall? What to Do When Business Slows Down!

I doubt that anyone reading this article hasn't at one... Read More

Complimenting Your Site With Others

Consider for a minute my son's website for grass mowing,... Read More

Hit the Target with Bullseye Marketing

Let's see here... as of today Google states it has... Read More

Website Submission to Open Directory Project - DMOZ

As an authorative hub a link from a DMOZ directory... Read More

5 Reasons Why Link Swapping Is Killing Your Website

I created my first website in 1995 - it was... Read More

10 Magic Ways To Multiply Your Orders

1. Use reward programs to keep people revisiting your web... Read More

How To Acquire One Way Inbound Links

How can one get a good ranking in the major... Read More

Generating Traffic to Your Web Site

When promoting any product or service every hit to your... Read More

Web Site Promotion: 42 Deadly Ad Copy Sins To Avoid, To Ensure Rapid Success

Most people who are not doing well on the internet... Read More

How to Advertise on the Internet

Do you want to reach millions of potential customers for... Read More

4 Steps to a Robot?s Tea Party

Creating a new website is only the first stage in... Read More

7 Ways to Promote Your Website Locally

Now that you've built your new website you can sit... Read More

Free Exposure and Traffic for Your Website

Most new webmasters face the same conundrum: how can I... Read More

Are You SURE Your Link Partners Still Link to You?

It's a fact. While most link partners are scrupulously honest... Read More

5 Successful Tips For Marketing Your Website

This could be the most amazing article to ever be... Read More

To Link or Not To Link - That Is The Question

You know the drill. Everybody claims that in order to... Read More