Website Copy-writing for Higher Sales and Higher Search Engine Ranking

Why, you ask? Mainly, because search engines want to provide their users with good content. How do they find it? By surfing the web for it. However, search engines don't view websites with human eyes, instead they use "spiders" (also known as crawlers, or robots), a "spider" is an automated program used to browse the web in a methodical manner.

These spiders rely on actual words to provide the search engine with information about the topic and related content of a website, and its relationship with other related topics or websites. They love text copy, so give it to them! (This is why flash and image based websites don't work!) The more content you have the more text the 'spider' can find and the more valuable your site will be to search engines. (The more valuable your site is ultimately means you will have higher rankings) Plus good content makes your visitors happy too!

If a website only contains images, there is nothing for the spider to read and it won't stay on your site very long, and your site will not likely be indexed. Some images can be read by some spiders if you use proper naming and the alt text feature. (Name your images something related to the topic of your site and use the alt text to describe the image and try to use your keywords within the alt text. But be careful not to "stuff" too many keywords in there ... this is seen as search engine spamming) Optimizing images should be used in addition to optimizing text, not replacing it!

So if this copy-writing stuff is so important to search engine marketing, then why do so many website owners and designers neglect this area? The simple answer is that good copy-writing is time-consuming and difficult. However, it is an essential part of your search engine optimization strategy. If you take the time to do it right (or even pay someone else to do it for you) your efforts will pay off in the long run.

All this is too confusing? It often is, which is why most people don't bother with it; don't panic, there are many website designers, such as Plush Designs (http://www.PlushDesigns.net), that also offer content writing and search engine optimization (SEO) services at affordable rates.

Read the rest of this extensive article on our website; http://www.PlushDesigns.net/article.htm

© Plush Designs - 2005 All Rights Reserved

---

Why Articles Are Not The Route To High Search Engine Rankings

If you have any interest in getting high search engine... Read More

All About Google

If you read The Search Engine Showdown,... Read More

Torpedo and Sink the Ship SS Search Engine Ranking

I was recently contacted by one of my best clients... Read More

Expert Help From Google Answers

Web users turn to search engines for answers to their... Read More

The Myth of Search Engine Submission

Contrary to what most people think, it is not necessary... Read More

10 Easy Steps to Boost Your Search Engine Rankings!

In order that someone finds your website and buys your... Read More

How and When Should I Submit My Website to Google?

As soon as you register your domain name, submit it... Read More

Has Google Indexed Your Site ?

So has Google found your site yet?Over the last 12... Read More

Increase Your Page Rank Through SEO

Search Engine Optimization (SEO) must be considered a process and... Read More

The SEO Game - Do You Play It?

Most people do not think of SEO as a game.... Read More

What is Your Sales Message?

So you built a website, you have a product, but... Read More

Keywords ? Key For All Doors

Keyword research is certainly the most important phase in Search... Read More

Web Site Copy is about More Than Keywords

Let's say you are writing a web site to sell... Read More

Which Search Engine Optimization Services to choose, Google OR Yahoo?

Search Engine Optimization is emerging as the most powerful form... Read More

Making Money with Popular Search Engines

With so many internet and home business opportunities on the... Read More

Search Engine Optimisation - Getting Targeted Traffic

Getting SEO right is an art and it's based on... Read More

Even More Tips For Getting A Top 10 Search Engine Ranking!

I have spent some time discussing the 5 different options... Read More

How To Get Number 1 Spot In Google, Every Time, Guaranteed

Woaah! Wait a minute. Before I exclusively reveal these insider... Read More

Meta Tags Help Optimize Your Web Site Rankings

Are you working on getting your web site up onto... Read More

How Do I Improve My Web Site Conversion Rate? Part 1

Question 1.What do you mean by conversion? Do you mean... Read More

Taking Advantage of Googles Sandbox Effect

Most new sites submitted to Google (at least within the... Read More

Search Engine Optimization Tip: Dont Buy Anything Before You Learn More!

Thinking about purchasing that premium SEO software that will hyper-optimize... Read More

Mindset from Yahoo!- Changing the SEO Game

Yahoo! has a developed a new concept in search engine... Read More

SEO #2: On-page Optimization

Yesterday you should have read the first course out of... Read More

Things You Must Realize When Searching

For the uninitiated, searching for web pages can seem a... Read More

Google WebSearch? & Google Adsense - Yahoo!

The makers of the world renowned search engine, Google, have... Read More

New Free Online Tool for Keyword Research

I came across a new website the other day and... Read More

Branding Versus SEO

Branding versus search engine optimization is a marketing dilemma that... Read More

Determining the Value of Your SEO Service

Every once in a while--and probably more often than we... Read More

Adding City Names At The End Of Your Keywords Can Bring You More Profits

In recent times, I have been closely studying keywords that... Read More

Increase Web Site Sales with a SEO Proposal - Part 2

Part I of this article discussed some of the points... Read More

LSI and Link Popularity

When Paypal's official Web site no longer ranked #1 in... Read More

An Easy Way Not to Get Banned by Google

Strategic search engine optimization involves far more than keyword research,... Read More