Website Copy-writing for Higher Sales and Higher Search Engine Ranking

Why, you ask? Mainly, because search engines want to provide their users with good content. How do they find it? By surfing the web for it. However, search engines don't view websites with human eyes, instead they use "spiders" (also known as crawlers, or robots), a "spider" is an automated program used to browse the web in a methodical manner.

These spiders rely on actual words to provide the search engine with information about the topic and related content of a website, and its relationship with other related topics or websites. They love text copy, so give it to them! (This is why flash and image based websites don't work!) The more content you have the more text the 'spider' can find and the more valuable your site will be to search engines. (The more valuable your site is ultimately means you will have higher rankings) Plus good content makes your visitors happy too!

If a website only contains images, there is nothing for the spider to read and it won't stay on your site very long, and your site will not likely be indexed. Some images can be read by some spiders if you use proper naming and the alt text feature. (Name your images something related to the topic of your site and use the alt text to describe the image and try to use your keywords within the alt text. But be careful not to "stuff" too many keywords in there ... this is seen as search engine spamming) Optimizing images should be used in addition to optimizing text, not replacing it!

So if this copy-writing stuff is so important to search engine marketing, then why do so many website owners and designers neglect this area? The simple answer is that good copy-writing is time-consuming and difficult. However, it is an essential part of your search engine optimization strategy. If you take the time to do it right (or even pay someone else to do it for you) your efforts will pay off in the long run.

All this is too confusing? It often is, which is why most people don't bother with it; don't panic, there are many website designers, such as Plush Designs (http://www.PlushDesigns.net), that also offer content writing and search engine optimization (SEO) services at affordable rates.

Read the rest of this extensive article on our website; http://www.PlushDesigns.net/article.htm

© Plush Designs - 2005 All Rights Reserved

---

Not Ranking High Enough on Search Engines? Here?s Some Help!

Search engines are frugal things. (Froogle, too, haha! Sorry, lame... Read More

Directories and Their Importance for Search Engine Rankings

About directories:A directory is simply a web site that contains... Read More

Why Fear? Now Change Your Filenames Without Disturbing Search Engines/Visitors And Rank Well

By now, you know that to rank well in the... Read More

How To Measure Search Engine Marketing ROI

According to the Search Engine Marketing Professional Organization (SEMPO), advertisers... Read More

Search Engine Success & The Google-Vision Secret

Want to know the secret to great search engine listings?... Read More

Search Engine Copywriting: Focus on One Topic

Perhaps the simplest of all the lessons I have learned... Read More

10 Steps To Higher Search Engine Positioning

There is perhaps no more level playing field in business... Read More

Are You A Google Junkie

Google this, Google that, Google Google Google.......My name is Debbie... Read More

Dynamic Pages

Dynamic pages and the Search Engines By Clare Lawrence 10th... Read More

The Life Blood of Internet-Based Home Businesses...Search Engines

Anyone involved in an Internet-based home business will soon come... Read More

Designing a Website So the Search Engines Will Like You

Before you go and spend big money on a professional... Read More

Attack Smaller Searches To Get The Big Ones!

Searching online can not only be fun, but you sometimes... Read More

5 Things to Keep an Eye on in the SEO World in 2005...

After the latest PR update at Google and MSN's beta... Read More

Pay Per Click Versus ?Organic? Search Engine Listings - The Pros and Cons and Best Uses for Each

What's the difference?For those who aren't quite clear what the... Read More

Martial Arts Webmasters: Time to Optimize Your Site!

A few months ago I was looking through the search... Read More

Keywords ? Key For All Doors

Keyword research is certainly the most important phase in Search... Read More

7 Search Engine Optimization Mistakes and Solutions

To many websites, webmasters discover that major sources of website... Read More

Link Exchange Tips, No Tricks

Use text links, avoid image links. Anyhow, if you... Read More

Search Engine Optimization Tips For 2005 - Part Three

Welcome to part three of our series of articles on... Read More

Search Engines Are Doomed to Fail

A very provocative title, isn't it? Based on the latest... Read More

Feed Those Hungry WIIFM Monsters, Get Them To Multiply

Everyone packs their website with keywords in order to feed... Read More

How Do I Submit My Site To Search Engines?

You've built up a good site, put in a lot... Read More

Page Rank Purgatory - Simple Things You can Do to Keep Your Web Site Out of Search Engine Hell!

Are Meta Tags Really Dead?Right in their Guidelines Yahoo Tells... Read More

Why Search Engine Traffic Should be Your Top Priority

Most Internet marketing methods are risky and many will not... Read More

Google Sitemaps Just Got Better

Having a Google Sitemap just got better! Not only does... Read More

3.5 Tips To Help You Avoid Becoming The Next Search Engine Outlaw

Tip 1 - Hide And SeekDo not use hidden text... Read More

Search Engine FAQ

Why shouldn't I use a submission service that submits my... Read More

SEO Basics - 8 Key Strategies For Online Business Success

The world of search engine optimization (SEO) can be a... Read More

Sitemaps 101 - Back to SEO School

Sitemaps are without doubt one of the most often ignored... Read More

Link Building Services

In today scenario when we talk about Search Engine Optimization,... Read More

You Have More Web Sites Than You Think You Have: The Importance of Deep Submission

If I ask you how many web sites do you... Read More

Searching The Internet Without Search Engines

The World Wide Web contains more than ten million websites... Read More

Search Engine Metrics: Organic Search vs. Paid Placement

Let me preface this report by citing advertisers in 2004... Read More