Link Exchange Tips, No Tricks

• Use text links, avoid image links.
• Anyhow, if you have used image links, then always make sure to put your keywords in the alt tags.
• Put your prime keywords in text links and always insure to put a short descriptions of your website/page in minimum of 20-30 words or more if allowed.
• In text links if you are not allowed to add descriptions then always try to put a short descriptions in title tag. E.g.: < a href =" link-exchange.html " title =" Link Exchange Tips, No Tricks ">Link Exchange< /a >
• Avoid repetition of keywords, repetition will lead to low rankings.
• Always try to exchange links from related websites (e.g. if you have a football league website, then a link from other sports websites will be known as related website links)
• Never, exchange links with unrelated websites/pages.
• Always ensure that the website that you are exchanging links with, is well optimized and has a good content.
• Never try to exchange links in quick sessions. Since search engines ignores or does not index those sites who gets bundles of links in quick time.
• Give your link exchange works few hours every day, to ensure that you get limited but quality links.
• Mainly for new websites, avoid exchanging bundles of links in quick sessions.
• Avoid creating a link/links.html file, since search-engines do not index link/links.html files, often.
• Always make a 'resources' (any appropriate name) folder and create an index.html file for that named folder and create appropriate html files for appropriate links going into them. (a sort of web-directory)
• Never, never exchange links with pages bearing more than 50 back-links. Generally 25 is appropriate and should not be more than two clicks away from the index/main page.
• Always ensure yourself that the page/website you are exchanging link is being indexed by the search engines or not.
• Also ensure on your own that the page/website you are exchanging link with, is not being blocked by any scripts, or disallowed by robots.txt, or disallowed by using noindex, nofollow on html page.
• Avoid linking to those tricky and false websites, and if possible inform already linked websites about the matter and ask them for link-exchange, if related to your websites.
• Links from the main/index page of the related website is the most quality link that a website can get. But, never try to place more than 20 back-links in index/main page.
• Exchanging links with your competitor's back linking website/pages are also the quality links that a website can get.
• Never post your website links to FFA, Guestbook, or other unrelated areas. Since search-engines completely ignores such links and may penalize your website.
• Site bearing good Google page rank are appropriate for link-exchange. Generally 4+ Google page rank is great for link-exchange.
• Exchanging links with old website is excellent.
• Link exchanging with new websites, with decent Google ranking at first, but bears quality contents and is well optimized, is also an excellent option for exchanging-links, since new websites bears less outgoing links than the old websites.
• While exchanging links for homepage of your website, also try to exchange links for sub-pages of it, for better ranking for that particular sub-page.
• Personal verification of the linking partner's website is recommended.
• Check for total incoming and outgoing links for whole website or for particular sub-pages of your linking partner's website and off course of your own before getting link exchanged.

A link back to the author's article page Link Exchange Tips, No Tricks is compulsory, in case of publication of this article in featured article websites or others. Example of author's search engine optimization and link building work can be found at The Indian Handicrafts.

---

Website Submission - What You May Not Know About Search Engine Indexing

Getting your website listed in the search engines is relatively... Read More

Ten Steps To A Well Optimized Website - Step Seven ? Website Submissions

Welcome to part seven in this ten-part search engine positioning... Read More

Playing By Googles Rules

As the undisputable leader in search engines, Google places a... Read More

10 Steps To Higher Search Engine Positioning

There is perhaps no more level playing field in business... Read More

8 ways to build a really bad web site for Search Engines

Some web sites receive hundreds or thousands of unique visitors... Read More

Are You Making These Deadly SEO Mistakes?

Black Hat SEO: Web Spamming and Linking to Bad NeighborhoodsSo... Read More

Pay-per-click ? the Ultimate Tool to Boost Affiliate Sales

The old ways are not always the best ways.The traditional... Read More

Diary of a Google Gazumpee

Back in November, when the Google Dance began, Barry Lloyd... Read More

How Do I Improve My Web Site Conversion Rate? Part 1

Question 1.What do you mean by conversion? Do you mean... Read More

Is Reciprocal Link Exchange Dead?

The sun seems to be setting on the world of... Read More

These 7 Back Link Strategies Will Get You a Top Ranking on Google Guaranteed

Google use a very complex function to determine which search... Read More

How To Syndicate Your Content

Note: In order to preserve the proper format for the... Read More

Writing Search Engine Friendly Webpages

In order to tap the huge stream of targeted traffic... Read More

Your Website Title Could Be Costing You Money

Nothing could be simpler than the title you give to... Read More

No Cost Search Engine Marketing

As a matter of fact, I recommend NOT wasting money... Read More

Keywords Finalization Methodology

To arrive at the set of keywords that:Describe business correctly... Read More

Increase Web Site Sales with a SEO Proposal - Part 1

You can easily get confused by all the search engine... Read More

What is The Google Sandbox Effect?

In the age of fair competition you may find it... Read More

All about SEO or SFO?

First let's start with definitions:SEO: Search Engine Optimization, SFO: Search... Read More

Beyond Hits!

Your Website visitor reports are a goldmine of information. If... Read More

Getting Your Site Seen By Search Engines

Is your website listed on search engines? When people search... Read More

Search Term Suggestion Tool

Overture.com offers a cool function to assist you on your... Read More

All You Need to Know About Your Website Traffic is Contained in 5 Key Stats

You built that content rich web page optimized for your... Read More

Things You Must Realize When Searching

For the uninitiated, searching for web pages can seem a... Read More

Fixed Point of Reference

According to author Frank Peretti, "A fixed point of reference... Read More

10 Things to Expect from Your SEO Copywriter

From the perspective of a business owner, webmaster, or marketing... Read More

More Hits are Good for My Website - A Myth You Should Avoid

I hear this all the time. "I can get you... Read More

Have You Heard Of Website Optimization

Have you heard of website optimization ? If you are... Read More

So, Where Has Your Search Engine Been Today?

Visit Google, Yahoo, MSN or one of the lesser search... Read More

Five Simple Steps to Getting Links to Your Site

Today if you want your site to survive in the... Read More

Do Not Ever Link to a Site Without Doing This First!

Links are a crucial part of attaining high search rankings,... Read More

Duplicate Content Penalty - How to Lose Google Ranking Fast!

Duplicate content penalty. Ever heard of it? This penalty is... Read More

Directories and Their Importance for Search Engine Rankings

About directories:A directory is simply a web site that contains... Read More