Importance of Keywords in Links to Your Website

Search Engine Optimization (SEO) is a very complex process. It is a long-term process that will usually never produce results that you can see in days or weeks. By now you probably heard about the importance of getting other websites to link to yours so that you can get a higher ranking in search engines. You listed your websites in some directories and also received a few other links to your website.

But stop right here. How is being linked to your homepage? Are people just using a plain http://www.yourdomain.com for the link? Or is the link embedded in your business name? If so you are eventually loosing valuable points in your search engine ranking. To receive full 'points' from a search engine for a link to your website, the link should be embedded in specific keywords.

Keywords? What keywords? How are people searching for things related to your website? Almost nobody searches for your business by business name when doing a search in search engines. People are search for something specific and the search engine will eventually show a link to your page if it relates the search term to your website. If it does not associate a keyword with your website it will not display the link to your site and you are missing out on visitors.

You need to create a keyword strategy to optimize your website AND the associates links for search engines. Keywords need to be found on your website. Make sure there is enough text with the important keywords. Talk to friends, family, and customers to find out what search terms they would use and how that relates to your business and the website. This can be helpful information in your research.

Now when you go to exchange links with other websites use those keywords. Let the other sites link you with these keywords and the link embedded into those keywords. This will be an important piece to your search engine success. A good example of how this is done can be seen in the Author Resource information of this article.

About the Author

Christoph Puetz is a successful entrepreneur and international book author. Examples of his search engine optimization work can be found at Pregnancy Announcements, Free Smilies and at Vitamin B.

This article can be published by anyone as long as the resource box (About the Author) is posted including the links. These links must be clickable. (this note can then be removed)

---

Developing A List Of Keywords For Marketing

Keywords aren't just some words that allow search engines, like... Read More

The Search Engine Optimization Secret that Everybody Ignores

Search engine optimization is a very critical task in the... Read More

Shopping Carts and SEO

Shopping and the Web. They go together like Mr. and... Read More

Is My Search Engine Optimization Working?

You've just built a website and can't wait to start... Read More

Abandoned by Google! Googlebot, Wherefore Art Thou Googlebot?

As a search engine optimization specialist I often optimize existing... Read More

10 Basic Rules for Where to Place Your Keywords

First of all, Google and most other search engines do... Read More

How Search Engines Connect Sellers and Buyers

Maggie knows how to find what she wants. She lets... Read More

Search Engine Optimization: What Is It?

Search Engine Optimization is the creation of a web page,... Read More

See How The New Kicked Up Google Sitemap Can Get You Indexed Faster and Ranked Higher!

Does Creating a Google Site Map and Telling Google About... Read More

Internet Marketing and Search Engine Indexing.

The world of internet marketing is a highly competitive place.... Read More

The Wonders of Wordtracker: Its More than a Hunt for Keywords

For me personally, Wordtracker.com is not just a... Read More

Link Popularity: Distribute Content, Not Just Links

You've spent many hours trying to increase your online traffic... Read More

Search Engine Optimization: Get the Low-down

Been hearing the words Search Engine Optimization lately? I know... Read More

When to NOT Hire a SEO and Why

When you get an e-mail from SEO Company with content... Read More

Find Best Keywords For Your Site

Keyword optimisation is probably the most important thing that you... Read More

Googles New SEO Rules

Google has recently made some pretty significant changes in its... Read More

Google Tests Expanded Search To Include Printed Works

Google Labs is currently testing Google Print, which returns results... Read More

A Play In The Sandbox Is Necessary

There has been a good deal written about the Google... Read More

Creating a Google SiteMap For Your Work At Home Business Web Page

Search engine traffic is the best traffic You can get... Read More

Search Engine Musical Chairs

News broke this week that Yahoo has purchased the Inktomi... Read More

Marketing to Search Engines AND Humans

When you were just a young and precocious student of... Read More

How Important is PageRank, Really?

Webmasters can spend most of their waking hours doing everything... Read More

Tips On Optomizing Your Website For Search Engines

I wish to give a few little tips, about optimizing.... Read More

Google Groups

Some very early users of the Internet - not the... Read More

How To Select The Right Keywords

Keyword SelectionThe most important component of search engine optimization is... Read More

Getting To Know Google

Having greatly benefited from my relationship with Google in the... Read More

7 Essential SEO techniques

1) Title Tag ? When we're talking about SEO Technique,... Read More

13 Tips For Good Search Engine Placements

When used properly in combination with other basic search engine... Read More

How to Develop a Successful ROI for Your Website

Are You Really Measuring for Return on Investment (ROI) with... Read More

Google Patent Application - SEO Highlights

The recent patent application filed by Google details numerous items... Read More

Surviving Googles Aging Delay

Google has always been the search industry's innovator and that's... Read More

Diary of a Google Gazumpee

Back in November, when the Google Dance began, Barry Lloyd... Read More

Search Engine Marketing: Are You Accidentally Hiding From Potential Customers?

You may be hiding if the search engines can't 'see'... Read More