Increase Page Rank with Search Engine Optimization

Utilizing effective search engine optimization techniques will improve the page rank of your website.

Search engine optimization (SEO) is the process by which webmasters or online business owners utilize strategic copy to increase their website's popularity. Given that the internet has grown so rapidly over the past decade, the competition for the best search engine position has created an enormous market focused on how best to position a website for better rankings on Google, Yahoo and other prominent search engines. Therefore, understanding the fundamental elements of SEO is critical to online business' success.

Search engines are sophisticated pieces of technology that allow users to quickly find relevant websites by searching for a simple word or phrase (e.g. "day spas"). While there are many tricks that can be used to increase page rank, the most effective methods must include providing consistently high quality online articles. This seems like a simple concept, but there are many websites that fail to provide content that visitors find interesting. If you can set your website apart from these boring, lifeless sites, then you're already a step closer to achieving high page rank via search engine optimization. Sites that provide articles that are informative, well-written, and regularly updated create highly engaged online visitors who are more likely to return to the site I the future.

The second critical component of effective search engine optimization is to include key words and phrases within your articles. These keyword phrases should mirror the phrases that website visitors use when traversing the web. Visit your site's traffic report to determine what keywords are drawing visitors to your site already, and make an effort to incorporate those words into your articles. Alternatively, study your competitors' websites to determine what words they use to attract traffic. Be sure to use simple titles that clearly state what the article is about, and try to include a keyword or two in the title if possible. The more key words you use in your articles, the more likely it is that visitors will find your site when they conduct a search with those words. If you are consistent with these methods, your overall search engine optimization will increase, which will in turn boost your page rank.

Next, when writing articles to post on your site, make sure you develop a clear means of organizing their content. This can often be done by simply adding a new page to your site. This will allow room for more articles to be added as you write them, and allow you to develop an archive of articles that will continue to draw unique visitors. Be sure to include your archived articles in a directory that is near the root web of your site, to ensure that search engines effectively index your online articles. Don't forget to add the pages to your site navigation, and include links to and from the main page and the articles page. Creating an articles page that is easy to find not only makes your content more readily accessible, but also allows spiders searching the web to tag a larger percentage of your sites' information.

Finally, consider allowing others to link to your website. Not only does this provide free advertising for your site, but it creates the impression that your site is important because of its affiliated links. Just be sure that you avoid linking to pages that have a lower page rank than your own; it actually could reduce your site's popularity within the rankings.

Search engine optimization strategies are important in developing your site's popularity. Therefore, write high quality, keyword rich content and link your site to and from a strategic family of other sites. In so doing, you will help improve your site's popularity and, hopefully, drive increased business through your online business.

Online reprint rights granted as long as the article is published in its entirety, including links and resource box. © John Doetsch 2005.

John Doetsch is SEO specialist at Websition.com where you will find additional articles and free web site content written by the Internet's most gifted authors.

Visit his site http://www.websition.com.

---

Top 10 Little Used SEO Strategies

There are millions of web sites trying to get listed... Read More

Dont Submit Your Website To Any Search Engines

We all want to get our websites high up in... Read More

How to Boost Your Traffic and Profits with Content!

Are you aware of how vitally important and valuable CONTENT... Read More

Google Has No Content On Page

One of the post from My SEO world Meet Up... Read More

Lets Make Your Website #1

Their is simple way of making your website rank top... Read More

Types of Links

Internal Linking ? An introductionThe web as they call it... Read More

Earn with Fun by simple SEO (search engine optimization)

It all happened 3 months back, I have a blog... Read More

Free Search Engine Advertising: 10 Secret Ways To Indirectly Race To The Top Of Search Engines

Do you have a website that has little or no... Read More

The Changing Face of Search Engine Optimization

With the ever evolving internet market for just about anything... Read More

SEO Expert Guide - Sitewide Optimization (part 4/10)

In parts 1 and 2 you learnt how to develop... Read More

Link Swapping - How to Win the Website Marketing Game in 3 Easy Steps

If you are a webmaster, chances are one of your... Read More

Are You Making These Deadly SEO Mistakes?

Black Hat SEO: Web Spamming and Linking to Bad NeighborhoodsSo... Read More

Search Engine Tips & Techniques

As you are building your site or getting your site... Read More

Marketing Articles: Getting A Better Search Engine Rank For All Of Your Pages!

In one of my articles, I discussed how to market... Read More

An Introduction to Google Sitemaps

... and why I 'm dying to get finally in... Read More

How To Become an SEO Expert - 5 Secrets That Will Allow You to Outperform 95% of All Webmasters

Becoming an SEO expert, or a search engine optimization expert,... Read More

No Cost Search Engine Marketing

As a matter of fact, I recommend NOT wasting money... Read More

Optimize Your Site Pt2

6: The hidden benefits to having the right links. Every... Read More

Taking Advantage of Googles Sandbox Effect

Most new sites submitted to Google (at least within the... Read More

Driving Your Website through Google Sandbox

What is Google Sandbox?Google Sandbox is applied on new websites,... Read More

Diary of a Google Gazumpee

Back in November, when the Google Dance began, Barry Lloyd... Read More

Search Engine Submission - What to Look for when Selecting an Australian SEO Company

Every business owner I've met has been encouraged at some... Read More

Its All in the Title

Unfortunately, we don't live in a perfect world. You may... Read More

How To Get Listed In Google For Free

Google does not accept payment for inclusion in their main... Read More

The Search Engine Optimization Secret that Everybody Ignores

Search engine optimization is a very critical task in the... Read More

Google Loosing Fan Base?

"Nothing last forever but the Earth and sky." - from... Read More

7 Search Engine Optimization Strategies

Search engine optimization refers to the technique of making your... Read More

Professional SEO: Hand Off to Bob or Outsource the Job

We are often asked if professional SEO (search engine optimization)... Read More

Easy And Simple Steps To Get Listed In Search Engines

Search engines are one of THE best resource for free... Read More

SEO Expert Guide - Free Site Promotion (PR) (part 6/10)

In parts 1 - 5 you learnt how to develop... Read More

When SEO Takes the Value out of a Website

Every webmaster would like to see his/her website to be... Read More

Designing a Website So the Search Engines Will Like You

Before you go and spend big money on a professional... Read More

Google Bring Deskbar Search To Windows Desktop. Now Any Website Can Take Advantage Of This

Google's premier of desktop search proves that the desktop is... Read More