PageRank and How It Gets Assigned

We know that each and every website page is assigned a Google Page rank, based upon a mathematical algorithm. Pages rank on a scale of 0 (zero) the lowest, and 10 (ten) the highest. Linking between websites both internally and externally pass a value or Page Rank.

If site A links to site B, a percentage of Site A's Page Rank is passed or credited to site B. Nothing is lost from site A in terms of Page Rank unless the link is to a banned area, or bad neighborhood.

The amount of Page Rank Site A passes is determined by the amount of Outbound links of site A's page. The more Outbound links, the smaller percentage of Page Rank is passed. Pages with large amounts of outgoing links pass very little Page Rank and in some cases may cause more harm than good. Try to avoid linking to pages that have large amount of outgoing links, Like Link Farms etc.

A real life true example. Site A had a Page Rank of 4, there were only 2 outbound links on Site A. One of those outbound Links was to brand new Site B. Brand new Site B had 3 out going links, and NO other Incoming Links, besides the one from Site A. Google awarded Site B a new Page Rank of 4.

From this real life example, we see that the fewer outbound links per page, the more Page Rank is passed.

If Site A in the example above had a large number of outbound links on the page, then a smaller percentage of Page Rank would have been passed and New Site B would have received a lower rank then the equal rank that was passed.

Higher Page rank sites linking to your site to pass PR is consider valuable, but normally the higher Page Rank sites have a tremendous amount of existing outbound links so the true Page Rank Passes is normally minimal. It is also hard at times to get a quality higher Page Rank page to link to your site. Lower Page Rank sites are very important in Passing Page Ranks and link exchanges. Their Page Rank usually grows with age and has more inbound links than outbound links, creating a higher Page Rank, which in turn passes to your site via it's outbound link.

In general terms, an individual page's Page Rank is determined by the amount of links going out of that page (outbound) and the amount of links coming to that page (Inbound). A general rule of thumb: you want to have more inbound links than outbound links.

Definite things to avoid.

When doing reciprocal linking, make sure you check the amount of outbound links that not only the page has but the overall site as well. Search engines such as Google doesn't like Link Farms ( 1000's of links on the site), gambling sites and pornography. Unless that is your business, don't link to any of those types of sites.

You can lose Page Rank and Search Engine Results by Linking to sites that are considered Banned, or Bad Neighborhoods. Be aware and check before linking. Even if you aren't "punished", you will gain no benefit and the PR leached away from your site is not worth it.

Be aware to whom your site is linking to via outbound links. Periodically check your outbound links making sure that they are:

1) Still an active website

2) Still a resource for the reason you linked to them in the first place

3) They have not changed theme formats and are still a quality site.

Page Rank grows over time. Google updates visible Page Rank infrequently, like every 4-8 months or so. The best SEO strategy is to link to and link exchange with like themed sites or quality sites.

Article by Ed Charkow - Ed is the webmaster at http://www.seoengine.info and http://www.nichesitespecial.com . Reprint rights are granted with live hyperlinks and resource box intact.

---

Search Engine Optimization and Web Site Usability

Build a Web site and the people will come.Ha! If... Read More

Search Engine Essentials

What are Search Engines?There are numerous different search engines, and... Read More

These 7 Back Link Strategies Will Get You a Top Ranking on Google Guaranteed

Google use a very complex function to determine which search... Read More

9 Steps to Getting Better Search Engine Rankings

You finally have a website and you are ready to... Read More

The Simple Formula To Search Engines

Search engines are one of the best tools to bring... Read More

Is Page Not Found Making Google Tell The World Site Not Found?

Search Engines are hard to tame, that's for sure. But... Read More

A Link From An Ugly Duckling Website With A PR=1 Could Give You 10 to 80 Times More PageRank

Whether you want to start a business and sell on... Read More

Search Engine Marketing 101 For Corporate Sites

When most people want to find something on the web,... Read More

Design A Spider Friendly Site

To be successful in the search engines it's important to... Read More

Can Google Really Deliver Country Specific Searching?

This is a serious matter, can Google really deliver top... Read More

SEO #4: Off-page Optimization

Yesterday you should have read the third course out of... Read More

Why Top Search Engine Placements Never Move?

#1 question when it comes to web advertising is how... Read More

The Matrix Help For Keyphrase Analysis

Keyword analysis is a major part of search engine marketing.... Read More

SEO Expert Guide - Paid Site Promotion (Marketing) (part 7/10)

In parts 1 - 6 you learnt how to develop... Read More

.com Not Listed in Regional Yahoo? Don?t Despair!

If you're a non-American business with a .com web address,... Read More

Do Search Engines Scare You?

What do the words "Search Engine" make you think of?... Read More

Search Engine Strategies for Affiliate Websites

The major search engines are always on the lookout to... Read More

Click Click Boom: a Linking Strategy that will Blow Away Your Competition

Web marketers, do you hear what I hear?"Click-click BOOM"That's the... Read More

Reciprocal Linking Scams, What to Look for and How to Avoid Them

Reciprocal linking scams have increased immensely during the past year.... Read More

A Real Example of Search Engine Optimization (SEO) Success

The term, Search Engine Optimization (SEO), refers to a set... Read More

3.5 Tips To Help You Avoid Becoming The Next Search Engine Outlaw

Tip 1 - Hide And SeekDo not use hidden text... Read More

Goofy Mistakes that Hurt Your Search Engine Rankings

One thing is for sure, you don't want to spend... Read More

How to Create Killer Keywords to Get FREE Traffic to Your Website

When exploring good keyword choices there are several steps one... Read More

Increase Web Site Sales with a SEO Proposal - Part 1

You can easily get confused by all the search engine... Read More

What Is Search Engine Marketing?

It's in our genes, we're driven to seek. We 'hunt'... Read More

Dont Make the Top 30 SEO Mistake

SEO consultants will tell you that you need to be... Read More

The Myth of Guaranteed #1 Ranking in Search Engine Marketing

You've seen the ads: Guaranteed #1 Ranking! There are no... Read More

Link Popularity: Distribute Content, Not Just Links

You've spent many hours trying to increase your online traffic... Read More

Link Horse Trading For The PR Challenged

After 105 days Google finally updated PR. And it's about... Read More

Finding Targeted Keyword Phrases Your Competitors Miss

Finding Targeted Keyword Phrases Your Competitors MissFinding keyword phrases your... Read More

Increase Page Rank with Search Engine Optimization

Utilizing effective search engine optimization techniques will improve the page... Read More

Analyzing Googles Backlinks Is Close To Worthless

... Read More

Get Personal With Google

Anyone who's been on the net any time at all... Read More