Maximize Your Search Engine Traffic - 13 Ways to Pull in More Visitors From the Search Engines

Maximizing traffic from the search engines to your web site is not a difficult task but it does require you to think ahead and plan your Search engine optimization strategy carefully. If you have not yet built your web site and are still in the initial planning stages then you may have an easier time of it. If you already have an existing web site, then you may need to take the time to read up on these SEO strategies and make some changes to incorporate them into your web site.

I will discuss 13 ways in which you can improve on your existing web site or boost a brand new web site into the stratosphere of high rankings. These are NOT SEO tricks but rather tried, tested, ethical and true methods that we know to work effectively. We all know that in reality there are no real SEO tricks. True success is achieved through hard work, research and implementation of a thorough and complete SEO strategy.

Without further ado here is a checklist of important items to consider and implement into your SEO strategy.

Using Javascript or Other Unspiderable Code

If you intend to use Javascript on your web page it is best to use it sparingly or not at all. Search engine spiders cannot read Javascript and it is possible that along with ignoring it when they come across it on your page, they may also get hung up on it if you are using a lot of it. If you really need to use Javascript you can safely use it by putting the code into a separate JS file and calling it with a single line of code which you place between your head tags within the header of your web page.

Using Style Guidelines Effectively

If you are using CSS style commands, do not include them within your actual web page source code. You don't want search engine spiders to have to wade through 100 lines of unreadable code before they reach your actual content. Instead, place your style guidelines into a separate CSS file and call them with a single line of code from within your head tags again by using the following code:

Primary Keyword Layout

Examine your web site from a source code point of view and ensure that your primary keywords or phrases will be spidered first. When search engine spiders read your page they read the source code just like we would read a book from left to right - top to bottom. We know that search engines place higher relevancy on keywords and phrases which appear closer to the top of a page so it stands to reason that if you've got a large table full of graphics appearing at the top of your source code before your primary keywords, then you can achieve higher rankings by adjusting your layout and placing a well written search engine optimized paragraph above that table full of graphics.

Spiderable Text Present on Each Page

Many times I have seen some very pretty web sites, but their chances of ranking high for any relevant keywords have been dashed by the use of only graphics and very little or no text on the pages. It is very important to your SEO strategy that you make sure that you've taken the time to write some quality textual content for your pages. Don't write nonsensical text filled with blatant sp@m. Instead, take a few extra minutes and write 4-5 quality paragraphs which clearly explain the theme of your site and the particular page you're writing for.

Proper Use of robots.txt File

On several occasions I have performed an analysis of a client's web site only to discover that they had inadvertently blocked spider access to their web site by incorrectly formatting their robots.txt file. It is critical that you know what you're doing when you use a robots.txt file. If you are unsure of the correct syntax when modifying or creating a robots.txt file, I recommend you not use a robots.txt file at all. This may sound counterproductive, but it's better to be safe than sorry. Accidentally blocking the spiders can result in a loss of all your rankings. It would almost be like starting over again to repair the damage. For help on correctly formatting your robots.txt file, visit robotstxt.org.

Dead Links and 404 Errors

If you are not checking for broken links on your web site, then you should start immediately and make this a part of your SEO strategy. You can never be 100% sure of your link integrity, especially when your site has 100, or more, pages. Aside from losing potential customers into a vortex of 404 errors, you risk more than that from a search engine perspective. When a search engine spider visits your web site and finds broken links, the impression left is that your site is not regularly maintained and updated. Not much is known about how the engines view this, but your crawl status may be assigned a low priority by visiting search engine spiders. In other words, the spiders may not visit your site as frequently as they visit sites with 100% link integrity. So make sure you download some link checking software and begin a regular schedule of verifying your link structure.

Using Images For Primary Navigation Links

Many webmasters like to use fancy looking navigation links but, in doing so, they fail to establish a theme for their sites. For instance, using a graphical link back to your home page does not tell the search engine spiders what that link is about unless the spider actually visits that page. If you use optimized ALT text on that graphical home page link, then that would be a step in the right direction. But to maximize the effect and clearly define the theme of your web site, you need to use a text link that has your primary keyword or phrase within the link text. This is called Link Reputation.

Home, Site Map and Contact Page Links

The Home, Site Map and Contact pages are your site's primary pages and should be your SEO strategy top priority. It is essential that these pages be spidered and exposed to your site visitors. To ensure that they are spidered, place links to them near the top of your source code on every page of your web site. Your home page is, of course, the main entrance to your web site so you want that to be the focal point in the search engines. Your site map page should (if properly optimized) have links to all of your sub pages and use primary keywords belonging to each sub page within the link text pointing to those sub pages. Your contact page is just as important because it's used by visitors who have questions or who wish to order products and services.

Redirected Pages

When a web page has outlived its usefulness, webmasters will, on occasion, redirect visitors hitting that page to another page. Search engine spiders, however, take a dim view of page redirects. If you change the content of your site and find that you have no further use for a page, do not place a redirect on that page. Instead, remove the outdated content and replace it with something relevant. Include a text link to your home page or to a new replacement page. When you remove a page or place a redirect on an outdated page, you're cheating yourself out of better rankings and search engine traffic. Moreover, using page redirects can result in the removal of your site listing in search engine databases with a consequent loss of revenue.

Excessively Small Type Font Sizes

Text in a font smaller than font size 2 is normally reserved for copyright information and the legal jargon often seen at the bottom of web pages. Use font size 2, or greater, for the majority of text on your page. Font size is a major factor in SEO strategy because the font size used defines the relevancy a search engine spider assigns to the content it finds on your page. An example of this would be the text within heading tags (H1 through to H6). Text surrounded with H1 tags has a higher relevancy placed on it than text surrounded with H6 tags. Visit the w3.org website for a better understanding of how on-page text is viewed by search engine spiders with regard to importance and relevancy. Search engine spiders tend to follow the W3 HTML standard.

Hidden Text, Door Way Pages and Other Tricks

Nowadays search engines are pretty smart and trying to trick them is not a wise course of action. Take some time to stop and examine your approach before proceeding with your SEO strategy. The rule of thumb is that if it looks like spam or could be perceived as spam by the search engines, then it probably is spam. The last thing you need is for a competitor to report unethical SEO tactics to the search engines. Such tactics could result in a loss of existing site listings as well as a ban on future submissions. So, to ensure the longevity of your online business, stay away from any technique that looks unethical.

Using HTML Frames

In short, don't. Frames are not very search engine friendly because search engines cannot read a framed source document that tells your browser to load more than one page in your browser window at the same time. Thus, achieving a high PageRank on your home page is difficult. Frames also make it hard for search engine spiders to find all of your sub pages.

Non-Spider-Friendly URL's

If the URL's for your web site contain characters such as &, $, =, %, etc., that is they are dynamic in nature, then search engine spiders may not be able to read them. And, if they can't be read, then the search engine spiders won't be able to follow them to index your pages. However, there are solutions available to fix this problem. For example, webmasters who have sites hosted on servers with Unix operating systems can use Apache mod_rewrite to rewrite URL's that contain a session ID, or other nasty characters, into search engine spider friendly URL's.

SEO, of course, is not just limited to the 13 areas covered in this article, but if you apply the SEO strategies outlined in these 13 areas to your web site, you will find that your site rankings and traffic improve dramatically.

Brendon Turner maintains ProfitGazette.com - a progressive weekly edition of real-world online marketing business tactics that work!

---

Google Rankings ? Achieving a Top 10 Position in Google ? Part 1

Achieving a top ranking position in Google is every webmasters... Read More

Designing a Website So the Search Engines Will Like You

Before you go and spend big money on a professional... Read More

Link Building - The Waiting Game

Link building is a waiting game. Many clients have asked... Read More

The Great Search Engine War, Where Content is King

When search engines first appeared, they were simple affairs consisting... Read More

Search Engine Strategies for Affiliate Websites

The major search engines are always on the lookout to... Read More

The Purpose of PageRank?

I am sure the first thought provoking question that popped... Read More

How to Get the Best Deal on Your SEO Project

If you own or manage a business Website, chances are... Read More

How Do I Improve My Web Site Conversion Rate? Part 2

Question 1Does it help to track visitor behavior on websites... Read More

How Do I Submit My Site To Search Engines?

You've built up a good site, put in a lot... Read More

Does Google Hire Mad Scientists?

Online search giant, Google, often tests the waters for new... Read More

Quick Keyword Research that Works!!!

Keywords are terms or words related to particular topic. Keyword... Read More

Types of Links

Internal Linking ? An introductionThe web as they call it... Read More

Things You Must Realize When Searching

For the uninitiated, searching for web pages can seem a... Read More

Keywords are the ?KEY? to a Popular and Profitable Web Site

Keyword Research will reveal answers to 3 critical questions:1. Is... Read More

SEO #1: Choosing THE Keywords to Optimize for

This is the first lesson out of 6 that teaches... Read More

Going To Market: Keywords and Backlinks, Part 1

As I waded into the 'Make Money Online' waters on... Read More

SEO and the Outsourcing of Inbound Link Building

Search Engine Optimization nowadays has a lot to do with... Read More

Search Engine Optimization (SEO) - Fix Your OffPage!

Search Engine Optimization (SEO) is something you should be aware... Read More

SEO - Are You Making The Search Engines Mad?

If you've been involved in SEO (search engine optimization) for... Read More

The Mystery of the Magical Keyword Density Formula

Keyword density. When it comes to SEO copywriting, this has... Read More

SEO Training - Avoid Making this Costly Mistake!

SEO training can be overwhelming. There are literally hundreds of... Read More

Reality Check: A Straightforward Guide to Keywords and Search Engine Optimization (SEO)

Web site owners need to have realistic expectations when it... Read More

Complete Web-Site Optimization For Search Engines (Part 1)

SEO or search engine optimization strategy now becomes widely popular... Read More

10 Minutes to Your Google Sitemap

Google's calling your name...Hi, Google here. We want to index... Read More

Google Sitemaps Just Got Better

Having a Google Sitemap just got better! Not only does... Read More

8 Essential SEO techniques

1) Title Tag - The title tag is the most... Read More

Website Submission - What You May Not Know About Search Engine Indexing

Getting your website listed in the search engines is relatively... Read More

Why Top Search Engine Placements Never Move?

#1 question when it comes to web advertising is how... Read More

Table Structures For Top Search Engine Positioning

So you have a beautiful website that you paid a... Read More

Are You A Google Junkie

Google this, Google that, Google Google Google.......My name is Debbie... Read More

Google Search Algorithm Patent Application Creates Spring Buzz!

Google applied for a patent on their ranking algorithm as... Read More

Search Engine Optimization For Blogs

Blogging software is really a simple Content Management System (CMS)... Read More

How My Page Rank Went From 0 to 5 In One Update - How Yours Can Too

Increase Your Google Page Rank!Page Rank. We all know what... Read More