The Matrix Help For Keyphrase Analysis

Keyword analysis is a major part of search engine marketing. Choose the right key phrase,check the market and calculate the ROI in terms of time and money.

I am just trying to redefine "The Boston Matrix" in terms of keypharse analysis, hoping that it will help in your investments.

There are three steps to it,

1. Market

2. Competition

3. Conversion Ratio

Let me explain it one by one:-

Market:

Check different key phrases using suggestion tools like word tracker,inventory.overture.com/d/searchinventory/suggestion/ or www.espotting.com/popups/keywordgenbox.asp , it doesn't have to be perfect as we are just looking for keyphrases with high search shares.Choose as many as possible with promising market.Google's Adword can also be used.

Competition:

Search in Google or yahoo and see how many sites are listed under respective key phrase search.For example when I search for 'key phrase' in google it says, - Results 1 - 10 of about 4,800,000 for 'key phrase'- this gives the primary idea of the competition. Take the first ten websites in SERP and check the following factors:-

1. Back Links (directly proportional to PR)

2. Saturation

3. Ranked Page's onpage attributes like Title, keyword density e.t.c

Competition is directly proportional to Back Links, Saturation and onpage factors but I consider the back links more crucial as achieving better saturation level along with onpage optimization is comparatively easier to obtain.

Conversion Ratio:

If 100 visits are made to your website from a key phrase, how many will get converted (sigup or buy).For example the key phrase 'mortgage quote' will have higher conversion ratio compared to 'mortgage rate' as the person searching for 'mortgage quote' is more likely to signup.

Create your own 'Boston Matrix' for keyphrase analysis.

Create the matrix in the following way:

Take a blank paper and pencil. Draw a square about 10cm X 10cm in size. Divide the square into four equal parts(cells). Each of these cells will denote a type of kephrase.

Take X-axis starting from the bottom left corner towards right. Take Y-axis starting from the bottom left corner towards top.

Name top two cells as C and D . Name bottom two cells as A and B. X-axis denotes Search Market. Y-axis denotes Competition.

Values on X-axis will be from high to low from left to right. Values on Y-axis will be from low to high from bottom to top.

Thats it - now you are ready to analyse !

C:

These key phrases require high investment of time and money but will deliver high in long run. Proper strategy and resources are required.

D:

ROI is very low, its better to avoid such keyphrases in the initial stage of business but at later stage some keyphrases do well without any investment due to the improved standard of the site.

A:

Low Competition but high market. It is with High ROI.Target such keyphrases as it generates the money to survive and invest on other cells of the matrix.

B:

You may choose not to invest at the initial stages of business as many of these keyphrases will automatically make it to top with time without any investment. After making few A's and C's, check the investment required for B.

Summary:

In the initial phase of your business invest on 'A's,later invest on 'B's and 'C's. I will advice not to invest on 'D's until it starts appearing in top ranks with time. In marketing we say that retaining a customer is tougher than getting a customer. Similarly if making it to top ranks is tough,then tougher it is to retain the position. So do proper risk analysis at every stage of your online business.

About the Author:
Aji Issac
Site: HEDIR WEB DIRECTORY

Submit your internet marketing site at: http://www.hedir.com/internet.html

---

Link Popularity --- Its Role and Importance In Getting Top Search Engine Rankings

Introduction"Link Popularity" ? these words may have caught your attention... Read More

Search Engine Traffic Myths, Time Wasters, and Pitfalls

Everyone wants to increase their rankings with the search engines... Read More

Most Overlooked Search Engine Optimization Technique

Some of the basics when it comes to SEO and... Read More

Search Engine Optimization - Free Tips and Help - Part One - The Title Tag

Search Engine Optimization is a widely misunderstood industry. Many webmasters,... Read More

Do the Robot!

Everyone should realize that the search engines (sponsored ads aside)are... Read More

Search Engine Tips & Techniques

As you are building your site or getting your site... Read More

7 Search Engine Optimization Mistakes and Solutions

To many websites, webmasters discover that major sources of website... Read More

7 Search Engine Optimization Strategy

Search engine optimization refers to the technique of making your... Read More

Google Page Rank Is Dead - Part II

In part I - Google Page Rank Is Dead -... Read More

SEO for CEOs ? Search Engine Optimization Unmasked for CEOs

If you're like most other CEOs, the term "search engine... Read More

SEO Expert Guide - Conclusions (part 10/10)

As you have seen throughout the guide, search engine optimization... Read More

SEO Expert Guide - Page Optimization (part 5/10)

In parts 1 - 4 you learnt how to develop... Read More

Get Better Search Engine Rankings with RSS

RSS is the latest craze in online publishing. But what... Read More

Google Patent Application ? Linking

The recent patent application filed by Google details numerous items... Read More

Search Engine Marketing: 20 Nitty-Gritty Strategies To Compel People To Link To Your Website

You don't have to be a rocket scientist to know... Read More

PPC Advertising ? The First Step In A SEO Marketing Campaign

Often, sites view seo and PPC marketing as exclusive marketing... Read More

An Introduction to Google Sitemaps

... and why I 'm dying to get finally in... Read More

How Directories Help Search Engines

At the beginning of the web era, users would go... Read More

Search Engine Optimization that Works in the Long-Term

Search engines are constantly tweaking their ranking algorithms and when... Read More

Search Engine Spam

Running an online business relies to a greater or lesser... Read More

Keyword Popularity Check

Before using keywords for your site, it is always better... Read More

How to Create Killer Keywords to Get FREE Traffic to Your Website

When exploring good keyword choices there are several steps one... Read More

10 Minutes to Your Google Sitemap

Google's calling your name...Hi, Google here. We want to index... Read More

Whats with the Competition? Ever Heard of Cooperation?

I attended the SES Expo in San Jose, CA the... Read More

Search Engines from a Webmaster Perspective

By now, virtually every webmaster has heard or read that... Read More

The Myth of Guaranteed #1 Ranking in Search Engine Marketing

You've seen the ads: Guaranteed #1 Ranking! There are no... Read More

Search Engine Optimization Strategies Guaranteed to Skyrocket your Rankings

The point of optimizing your website is so that you... Read More

Choosing your Meta-Keywords

Introduction This article assumes you already know what... Read More

How To See What Pages Of Your Site Google Has In Its Index

There is a lag time between the indexing or updating... Read More

META Tags Explained and How To Use Them For Ranking

The META tags are used to provide extra information about... Read More

Writing SEO Copy ? 8 Steps to Success

We all know that the lion's share of web traffic... Read More

Part I : Getting Free Hits Using These Simple Tips & Tricks

Search Engine OptimizationSearch engines still remain the #1 tool to... Read More

?Google Friendly? Solutions to Graphic-Intense Sites

We all know that the search engines can't "see" or... Read More