When used properly in combination with other basic search engine tactics, these tips can help to dramatically improve your placement with the search engines and increase the traffic to your web site.
1. USE KEYWORD FILE NAMES: By naming your html file relevant to your keywords, you can gain a slight advantage. This is a relatively minor aid so don't go overboard with it.
2. AVOID USING ROBOTIC SUBMISSIONS TO THE TOP SEARCH ENGINES: When submitting your web page to one of the top 8 search engines, try to post your page manually rather than using any automated software or sites that post for you to get into the prime search engines. Many people believe that over 70% of your hits will come from Google and Yahoo! It's probably worth spending a considerable amount of time trying to get a good ranking from theses search engines. (Actually Yahoo is more like a directory than a search engine and requires that you read their help pages about their listing method)
3. BE SURE TO USE YOUR KEYWORDS IN YOUR PAGE TITLE: Many search engines will look to see what words you have used in your page title tag. It is VERY important that you include the keywords you want to be found under in this title tag.
4. GET YOUR PAGE LINKED FROM OTHER SITES: Some search engines will increase your relevancy if your site is linked to from other sites. Try to establish as many links as possible from other locations before you submit your web page for placement.
5. AVOID USING JAVA AND FRAMES IN YOUR PAGES: Search engine robots have a difficult time with pages containing Java and frames (not the Java Script tip below which is ignored by search engines). In order to establish a high relevancy and therefore a high rank do not use these methods in the pages you submit to the search engines.
6. THE FIRST 250 WORDS OF TEXT: Search engine robots scrutinize the first 250 word of text in your page for relevancy and keyword count. You must use your keywords in the appropriate proportions in this part of your page. Some say a 10% - 40% keyword count in this section of text is ideal. ALWAYS start this text with the page title you used in the title tag. Avoid keyword repetition (i.e. repeating keywords one after the other).
7. DO NOT USE THE META REFRESH COMMAND: This command is used to automatically transfer a page to another without requiring reader input.
8. DO NOT USE TEXT THAT IS THE SAME COLOR AS THE BACKGROUND: Search engines look for text that is the same color as the background which is being used to increase the keyword count without the reader seeing the text. This has become a definite no no and you may be penalized for such tactics.
9. USE LINKS CONTAINING KEYWORDS: One way to increase a keyword count is to use a series of working or non-working links containing a description and link that incorporate your keywords. This also has the advantage of providing links to other web sites from your page which the search engines also look for.
10. USE THE IMAGE ALT TAG TO INCREASE YOUR KEYWORD COUNT: Every image allows you to include a text description of that image in the alt tag. Use these tags to incorporate keywords or phrases to increase your keyword count. Search engines do consider alt tags in their relevancy rankings.
11. USE KEYWORDS IN PLURAL: Try to use your keywords in the plural form. Such as, CLOCKS instead of CLOCK. A user search on the keyword CLOCK will find both CLOCK and CLOCKS but a user search for CLOCKS will usually not turn up pages using the keyword CLOCK in singular form.
12. KEEP META TAG DESCRIPTION TO 25 WORDS OR LESS: Most search engines will truncate your description if it is too long deleting possible key points you are trying to convey. Keep your meta description to 25 words or less to avoid having posted an incomplete message to readers.
13. KEEP META TAG KEYWORD LISTS UNDER 1000 CHARACTERS: Keep your meta tag keyword list to under 1000 characters. Anything more and you may have your relevancy rank penalized by search engines. Additionally, do not repeat any one keyword in the keyword meta tag more than three times.
I truly hope you use these strategies soon and realize far more success than you have! Get started right away and watch the difference in your rankings.
More free tips at http://www.GoogleWebsite.com/
Localized search engine optimization is often overlooked as an excellent... Read More
With more and more experts and search engine enthusiastsclaiming the... Read More
Once the keywords have been decided for the site one... Read More
Search engine optimization refers to the technique of making your... Read More
Uniquely built web sites can create unique issues when being... Read More
You can easily get confused by all the search engine... Read More
Search Engine Optimization (SEO) is something you should be aware... Read More
Strategic search engine optimization involves far more than keyword research,... Read More
Perhaps the simplest of all the lessons I have learned... Read More
The search engine giants are locked in an all out... Read More
(A Reflective look at the little search engine that soared!)All... Read More
When you write a press release, what is your ultimate... Read More
It's difficult to dispute the rational behind the rant since... Read More
The Site Map is a too often overlooked piece of... Read More
For anyone looking to enhance their Google Page Rank (PR)... Read More
Build a Web site and the people will come.Ha! If... Read More
Note: In order to preserve the proper format for the... Read More
You don't have to be a rocket scientist to know... Read More
In this three part article, you'll find many tools that... Read More
You finally have a website and you are ready to... Read More
I've had several prospects and clients say to me "I... Read More
One of the most overlooked strategies to improve search engine... Read More
Welcome to part three in this search engine positioning series.... Read More
If you're anything like me, you have a favourite search... Read More
In order to get a top 10 google ranking it... Read More
This is part 1 of a 7 part series that... Read More
Do you depend on free search engine traffic for your... Read More
Let's talk about what keyword density is and how to... Read More
From the perspective of a business owner, webmaster, or marketing... Read More
In a fluke, I was able to notice something about... Read More
Maximizing traffic from the search engines to your web site... Read More
If you read The Search Engine Showdown,... Read More
Search engine traffic should be a priority for any online... Read More
If you go strictly by the numbers, Yahoo, MSN and... Read More
I hear this all the time. "I can get you... Read More
In this three part article, you'll find many tools that... Read More
Google uses PageRank to rank your pages. To maximize your... Read More
Yesterday you should have read the first course out of... Read More
Link building is a waiting game. Many clients have asked... Read More
It only makes sense. You have an e-commerce catalog site.... Read More
Whether you launch a search engine optimization program in-house or... Read More
What are Search Engines?There are numerous different search engines, and... Read More
Google Sitemaps is a new tool for website owners and... Read More
No matter who you are or how much you pay... Read More
First of all, What is SEO? SEO stands for Search... Read More
Everyone seems to want the benefits from working at home:... Read More
This is part one of ten in this search engine... Read More
I want to touch base with selecting the title of... Read More
There is a way to generate links with the content... Read More
It's unfortunate that many website owners are so hung-up on... Read More
Yahoo has fairly recently updated its guidelines. You can read... Read More
One of the most frequent questions I get asked is... Read More
Search engine optimization is best left in the mystical land... Read More
In the process of designing a website for clients the... Read More
I came across a new website the other day and... Read More
When does long term SEO show ranking results? It takes... Read More
We have all heard that adding quality content to your... Read More
The internet is the largest market place on earth. It... Read More
While there are many ethical SEO firms serving Internet users... Read More
Getting Honest With The Search EnginesI spend a lot of... Read More
Definition:Google banning occurs when Google removes your site from its... Read More
There's no denying it: Search engines are a dominating force... Read More
Search Engine Optimization is a widely misunderstood industry. Many webmasters,... Read More
After Google latest update nicknamed "Florida", many webmasters discovered that... Read More
The Site Map is a too often overlooked piece of... Read More
My Grandfather ran a small Grocery Store and when you... Read More
Search Engine Optimization (SEO) |