Search Engine Visibility - The Mantra of Corporate Profitability

The corporate fundamentals are par excellence! The product is unsurpassable and the website is a web designer's dream in creativity and design ? but there is a vacuum ? of potential online customers! ? The website lacks the basic ingredient of success ? Search Engine Visibility! ? which is what search engine optimization is all about.

Increasing the search engine visibility is vital to any online business. To illustrate Google alone gets as many as 250 million searches a day ? visualize the magnitude of the potential market out there if one were to get the all important visibility factor right!

Search engine visibility is not merely about obtaining top positions in search results ? rather it is about designing, writing, conceptualizing and creating a website. This is done exclusively for the site visitors and helping them find what they are searching for using the modality of search engines ? the basic navigation tool over the internet.

The concept of building the site first and focusing on the visibility factor later is like building the car first and worrying about the quality index later! This fallacy can translate into a financial loss to the Corporate amounting to thousands of dollars.

Web designing should be executed with in - built user and search engine friendly parameters.

The reason to exist for any business enterprise is profitability both financial and social. The cornerstone of financial profitability is predictably maximizing profits, which is governed by an array of management and marketing tools.

The exponential growth of the web into an ocean of information has ushered in the era of the potential online customer turning to exploring the websites.

The corporate of today then is anonymous without a corporate website. The website provides an insight to the corporate profile, information and services. A strong website without search engine visibility is an untapped potential, which can only hurt the corporate bottom line and the stakeholders. Consequently, a strong website coupled with high search engine visibility is a near invisible weapon in the hands of a dynamic corporate.

The search engines are the basic navigation aids for the potential online customer and are entrusted with the daunting task of selecting from millions of web sites and pages when responding to online queries. The search engines undoubtedly favor "search friendly" sites and this is where search engine visibility comes into play.

Search engine optimization and increasing the visibility is then the order of the day if the corporate visibility is to sustain and co ? exist.

The search engine centric approach cannot be utilized in isolation. It should ideally strike a delicate balance between being a search engine friendly and a user-friendly website.

Increase that Search engine visibility and watch the queries pour in, then work on the conversion index for without the potential customer queries there will be no conversion Index!

Arun Tibrewal is an online marketing promotions specialist since 1998 and owner of I-wayhost - Web Hosting and its network sites. I-wayhost is dedicated to provide top class hosting services with there straight forward plans. Permission is granted to reprint this article as long as the resource box should keep intact with the following links.

(Customized billing solutions)
(Online Marketing Blog)

---

Do Not Drop Your Web Site Off the Search Engine Cliff

If you've been feeling like Tom Cruise climbing up the... Read More

Googles Next Big Move

November 2003 might go down in history as the month... Read More

Yahoo Dopey, MSN Goofy, Google is Mickey Mouse Lost in a Sandbox

Seventy-two days ago Googlebot first showed up and crawled over... Read More

Does The Number Of Links On A Page Affect Ranking?

Lots of research has focused on inbound links to a... Read More

The Secret To Getting Indexed In Yahoo

Getting indexed in Yahoo has become very difficult in the... Read More

Optimizing Online Catalog Copy for the Search Engines

It only makes sense. You have an e-commerce catalog site.... Read More

If You Could Submit Just One Page To The Search Engines Which Should It Be?

Listen. Some make submitting pages to search engines sound like... Read More

Quick Keyword Research that Works!!!

Keywords are terms or words related to particular topic. Keyword... Read More

How to Pick an SEO Firm

If you're looking for an SEO firm, we recommend that... Read More

Future of SEO - Making Money Online from Your Home and Building Homes from Making Money Online

Everyone seems to want the benefits from working at home:... Read More

How To Rank High On MSN Search

The new MSN Search is quickly gaining popularity among internet... Read More

Do You Have a Bad SEO Company, or Are You Just a Bad Client?

I admit it, our SEO services are pretty bad.Speaking of... Read More

Ten Steps To A Well Optimized Website - Step 4: Content Optimization

Welcome to part four in this search engine positioning series.... Read More

Search Engine Position Report

Since search engines are the first stop for people on... Read More

Optimize Your Website or Get Lost In The Crowd!

It used to be that designing an attractive website to... Read More

Get Better Search Engine Rankings with RSS

RSS is the latest craze in online publishing. But what... Read More

Understanding Googles Algorithm

What is the Google Algorithm?An algorithm is a mathematical equation... Read More

Internet 2005: The Ten Billions Pages Search Engines

To see each and every page during 10 seconds would... Read More

SEO Blues

SEO, not again!, you may groan. The webmaster world is... Read More

Recommended Tools When You Put On The SEO Cap For Your Web Site

The name of the game is search engine optimization and... Read More

Whats the Big Hurry?

Quite often I get asked what the magic solution is... Read More

Submitting Your Site to Search Engines and Directories

Regardless of which type of business you currently have, you... Read More

Local Customers Know Where to Find Local Businesses... the Internet

Through search engines and directories, the Internet provides a quick... Read More

Why Pay-Per-Inclusion Search Engines are Dying

A Pay-Per-Inclusion search engine is a service in which a... Read More

Increase Your Page Rank Through SEO

Search Engine Optimization (SEO) must be considered a process and... Read More

10 Things to Expect from Your SEO Copywriter

From the perspective of a business owner, webmaster, or marketing... Read More

The Changing Face of Search Engine Optimization

With the ever evolving internet market for just about anything... Read More

SEO - Are You Making The Search Engines Mad?

If you've been involved in SEO (search engine optimization) for... Read More

Sales And Crawlers, Update! Update! Update!

The importance to the algorithmic web crawlers that speed throughout... Read More

Linking for Traffic not Positioning!

With more and more experts and search engine enthusiastsclaiming the... Read More

Hiring An SEO Constultant - 10 Reasons Why You Should

It crosses every webmaster's mind anytime they see an ad... Read More

How to Use the Google Patent to Get More Traffic

According to the recent release of the Google Patent Application,... Read More

DMOZ: Rotten To The Core

I knew things were bad at DMOZ. But I guess... Read More