Search Engine Optimization: Get the Low-down

Been hearing the words Search Engine Optimization lately? I know I have. But what is it, you wonder? Well, that's what I'm here to talk to you about.

Search Engine Optimization is a type of pull marketing that uses keywords to boost your search engine rank. What's pull marketing? It's what you might call passive, or viral marketing, where instead of aggressively seeking out your customer, you position yourself someplace where they can find you. The most likely place where you might be found is the first place they'll look: the search engine listings. You know: Google, Yahoo, Dogpile... those guys! But how do you jockey for the best placement? Read on for some helpful tips and tricks.

1. Optimize Your Articles

Article marketing is one of the newest and hottest ways to boost your search engine rank. To check out SEO article marketing in action, go to Ezinearticles.com. Sign up as a member, and start writing and submitting articles that other web marketers will "receive" via an RSS article feed, and promote on their own websites. With every article you write, a link to your personal website is included.

Why does this work to boost your search engine rank? Well, if you add keywords to your web article titles and text, people who type those same keywords into search engines will find your articles before they locate those of another person who wrote about the same topic but didn't use popular keywords.

For prime search engine optimization, your article headline should include keywords in the BEGINNING (the first 2-4 words- not at the end.) You can find out which keywords are most often typed into Google and other search engines by entering each keyword into the Overture Keyword Selector Tool. Want to know more? Paste in the link below for a crash-course in Keyword Article Writing.

http://www.ezinearticles.com/?Keyword-Article-Writing:-the-Key-to-Your-Success!&id=21 236

2. Optimize Your Website

Not everyone knows about the advantages to making your website keyword-rich. But if YOU know, then that means you're one-up on the next person! So many folks use copy/paste web design programs, paying no mind to title and header creation. As a result, their websites may look pretty, but they're not primed for top of the search index. When designing yours, incorporate the most frequently used keywords into the HTML title tags. If you do this, web crawlers will be able to 'find' you through your keywords and secure you a pretty sweet location in the search engine rankings.

Use the Overture Keyword Selector Tool to research your keywords for popularity and relevance, and then add them to your TITLE, metatags and headers (H1, H2 and so forth). Meta-tags... hmm. What was that again, you wonder? Metatags are keywords used to help identify your web content. These words are listed at the beginning of each page source of your website. A visitor who clicks the page can't see your metatags, but web crawlers can, and that's how you get bumped up on the search engine ladder.

You should be meta-tagging EVERY page of your website, not just the homepage, so you can ensure that every section gets indexed properly. Each of your pages contains unique content, right? Well, chances are somebody out there is hunting for it. Let yourself be found.

More about page titles: web marketers are realizing they can make their websites more easily searchable by standardizing their page titles. Some examples: About Us, Services, Contact, Links. Web researchers and web crawlers both know to look for these words when searching for information on the net. Add these to your pages to make them easy to index.

A final tip on website optimization: the savvy marketer knows not to put a Flash intro on his homepage... because Flash designs aren't keyword-friendly. If you'd like to smarten up your look with one of these, go ahead and use it on another page, but save your homepage for standard, keyword-rich content. It's the best chance of improving SEO rank so don't waste the opportunity!

3. Optimize Your Web Ads

Here's a neat trick: if you advertise your URL on another website that holds a high SEO rank, you can 'get your name out there' by piggybacking on their popularity. This works for print ads and banners just as well as it does for the article marketing I mentioned earlier. Attaching your link to one of the top ranked websites increases hits to your site, resulting in better search engine position for you! The idea, again, is to run ads that are full of those popular keywords, so they'll be picked up by the website indexers.

In short: Search Engine Optimization is really the snowball effect in action... momentum gaining on itself. It's worth learning all the tricks that will bring your website up the ranks and keep the hits coming! If you're still new at web marketing and website design, why not get a brief tutorial from someone who's well-experienced and well-versed in the topic? After that, the only place you can go is up!

Copyright 2005 Dina Giolitto. All rights reserved.

Dina Giolitto is a New-Jersey based Copywriting Consultant with ten years of industry experience. Her current focus is web content and web marketing for a multitude of products and services although the bulk of her experience lies in retail for big-name companies like Toys"R"Us. Visit http://www.wordfeeder.com for rates and samples.

---

Boost Your Search Engine Ranking And Generate Free Traffic With Reciprocal Links

Reciprocal links are an important step in your overall plan... Read More

Beyond Search Engines

Some webmasters report that search engines account for 75% or... Read More

DMOZ: Rotten To The Core

I knew things were bad at DMOZ. But I guess... Read More

4 Tricks For Lightning Fast Indexing

The biggest problem that most are running into seems to... Read More

Search Engine Submission - What to Look for when Selecting an Australian SEO Company

Every business owner I've met has been encouraged at some... Read More

SEO for CEOs ? Search Engine Optimization Unmasked for CEOs

If you're like most other CEOs, the term "search engine... Read More

SEO Quickstart - 3 Things You can Do to Improve Search Engine Rankings Right Now

Increasing your search engine rankings should certainly be one of... Read More

SEO India: Tips & Techniques

SEO is all about "Individualism"According to me SEO is not... Read More

Google Loosing Fan Base?

"Nothing last forever but the Earth and sky." - from... Read More

Five Tips to Improve Your Chances with Google et al.

"Dear David: I just created a website on baby toy... Read More

Search Engine Ranking... Oh, the Mystery!

Rankings, Rankings, Rankings!How do you get your website ranked well... Read More

Link Reputation - How to Improve Search Engine Rankings

One of the most overlooked strategies to improve search engine... Read More

SEO - Google Sitemaps Explained

Once again I seem to be writing about Google. The... Read More

SEO #4: Off-page Optimization

Yesterday you should have read the third course out of... Read More

Search Engines from a Webmaster Perspective

By now, virtually every webmaster has heard or read that... Read More

Writing SEO Copy ? 8 Steps to Success

We all know that the lion's share of web traffic... Read More

Its Not Just All About Google Anymore

Those webmasters that stick to the old ways and focus... Read More

Why SEO Will Make or Break You, Part 1

Today's article is about the wonders of SEO. SEO is... Read More

Keywords ? Key For All Doors

Keyword research is certainly the most important phase in Search... Read More

SEO Trade Secrets - 8 Great Tools for Search Engine Optimization

About 80% of website traffic comes through search engines. And... Read More

How to Choose Keywords to Theme Your Pages and Boost Your Traffic

One of the most frequent questions I get asked is... Read More

SEO Expert Guide - Keyword Analysis (part 3/10)

If you imagine that building an optimized site is like... Read More

How Web Design Can Affect Search Engine Rankings

Uniquely built web sites can create unique issues when being... Read More

Site Maps: A Force To Be Reckoned With

Another important component of search engine optimization is the use... Read More

Google PageRank Explained

PageRank - an exclusive technology developed by Google which can... Read More

The Secret To Getting Indexed In Yahoo

Getting indexed in Yahoo has become very difficult in the... Read More

Link Building: To Link, or Not to Link, That is the Question

Lately, there have been a lot of heated discussions regarding... Read More

Search Engine Spam

Running an online business relies to a greater or lesser... Read More

Five and a Half Ways to Amp Up Your Search Engine Optimization

Statistics show that 85% of pages visited on the Internet... Read More

Dont Focus Too Much on Your Internet Business Website Ranking

No doubt, having a high search engine ranking is very... Read More

Ten Steps To A Well Optimized Website - Step Seven ? Website Submissions

Welcome to part seven in this ten-part search engine positioning... Read More

The Search Engine Showdown

If you're anything like me, you have a favourite search... Read More

Website Optimization, Good Overall Optimization is Key

Good overall optimization, the right keyword phrases and quality content... Read More