10 Quick Ways To Kick-Start Your Profit Pulling Keywords

First, you must realize that targeting the right keywords or phrases is the 'key' to making any kind of profit from your site. Choosing the 'right' keywords (the exact keyword or phrase surfers type into the search engines to find your site or product) can make or break your online venture.

How do you find these profitable keywords?

One simple way to do this is to just type your 'keyword' into the different search engines - then take note of the number of paid adverts listed for your keyword. If there are no paid adverts -- chances are high that your keyword is not a paying keyword.

Perhaps, a more exact way is to use Wordtracker or Overture.com, they will give you the numbers of searches made last month for that keyword, along with a whole list of variations on that keyword or phrase. Overture will also give you a list of who's bidding on the keyword and how much they're willing to pay for traffic to that keyword.

Getting a high ranking (at least on the first or second page) for a paying 'keyword' in one of the top search engines like Google, Msn, or Yahoo can set up a nice revenue stream on your site. It can mean a lot to your site's bottom line.

So try these 10 quick ways to 'kick-start' your keywords:

1. PPC - Pay per click, this is the ultimate kick-start method but you must know what you're doing! Paying for traffic or hits to your targeted keywords is probably the best and fastest way to kick-start your keywords. Use Google adwords or programs like overture.com to bid on clicks to your keywords or keyword phrases.

In PayPerClick marketing, many marketers target 'every' keyword for the product they are selling, including misspelled words and phrases. They may then narrow down their list to only the 'keywords' with a high conversion rate, how many hits it takes to get a sale. One sale in 10 clicks and you could be on easy street. One sale in 1000 clicks and you're probably on your way to the poorer side of town!

In other words, you could lose a ton of money if you're not careful or prudent. Do some serious research before you jump into this arena. Recommended reading would probably start with Google Cash by Chris Carpenter.

2. Anchor text it to death! Especially if you're targeting Google traffic, you must have your keyword or phrase placed in a many on-site and off-site 'anchor text links' that you can possibly get.

Anchor text in an url link is as follows: This is your anchor text!

Off-page factors are very important to Google which ranks sites from PR0 to PR10; the number of 'anchor text' links with your particular keyword coming from high PR sites is extremely important -- the more high PR links you have, the higher the ranking for your keyword or site will be.

Some savvy marketers have found that it might be more cost effective to buy 'keyword links' on high PR Sites for your targeted keywords rather than shelling out money over and over again for the PPC campaigns. One time or yearly purchase of certain high profit pulling keyword links that place your site or selling page at #1 on SERPs (search engine results pages). A #1 spot on Google for a high paying keyword that can keep paying for years is worth its weight in gold. Notice the large number of 'moans and groans' whenever a major shift in Google's rankings occurs i.e. as in the Florida update.

If you're targeting Yahoo, make sure you repeat your keyword often, and at the top of your web copy page. Place it in your 'alt text' in your website's images. But be careful, don't keyword spam by repeating it hundreds of times on your web page.

3. Plug it into your existing site. Professional marketers, plug in their keywords into their existing sites by placing links on all or numerous pages on their sites. Some use a resource table at the bottom of each page, then when a new resource (keyword) comes along, they just update and plug in this new link. Do a little homework, and check out how some major SEO sites have this column of resources (keywords) listed on all their pages -- thus, providing a large number of internal links to their keywords -- directing or tunneling PR towards their most profitable keywords.

4. Place your anchor text link in your blogs. If you're a prudent marketer you will have already turned some of your site's normal offerings into blogs and rss feeds. Example, if you have an existing ezine or newsletter, place an online version into a blog. If you regularly do company updates, news releases -- place these into a blog and rss feed.

5. Likewise, you can start a series of blogs on your keyword or subject matter. It has meant an overall increase in traffic and rankings to my sites and perhaps more importantly the 'spider activity' has gone from almost nil to a daily infestation. Regularly 'ping' your posts by using sites like my.yahoo.com, this will get your keywords spidered and indexed more quickly.

6. Place your anchor text links on marketing forums or on forums related to your keyword's subject. Forums are a great way to kick-start any keywords that you are targeting. The traffic is great and most of these forums are spidered daily.

7. Place your anchor text keywords on a high profile site. If you can get your keyword links on some 'major players', sites which have over a million links or more, do it! I have noticed my site is spidered more frequently and by different robots after getting my links on sites like buzzle.com and addme.com, it probably won't hurt your Google PR ranking either!

8. Place your anchor text keywords on high profile blogs. Again, don't keyword spam but try and build strategic relationships with top bloggers in your 'keyword' subject area. Then the mutual exchanging of links will fall into the natural scheme of things.

9. Write articles around your keyword topic, and submit them to ezine directories like ezinearticles.com and goarticles.com. Many marketers suggest you NOT use your keyword in the Title or Body of your article! Place it instead in the anchor text link in your resource box. Reasoning behind this, your article may be picked up by some major sites with High PR rankings or ratings -- if you have the same article on your site -- you will lose traffic to these major competitors. So you have to be a bit sneaky and carefully funnel traffic to your keyword from the search engines.

10. Start a viral 'keyword product'. Many professional marketers also place their keywords into a 'viral' product of some kind: a free brandable ebook, free reports, mini-courses, or tutorials that can be used and passed around freely.

So next time, don't just place a keyword on your site and wait for something to happen, instead, take a more pro-active role by trying these 10 methods of kick-starting your keywords and you will immediately see results. They do work and the proof is just waiting your next move...

To learn more about Google Adsense, Adwords and PayPerClick Marketing: Google Cash File

Copyright © 2005 Titus Hoskins of http://www.bizwaremagic.com

This article may be freely distributed if this resource box stays attached.

---

Google, Yahoo! and MSN Line up More Goodies for Internet Users

Internet users have never had it better what with Yahoo!,... Read More

Getting Honest With The Search Engines

Getting Honest With The Search EnginesI spend a lot of... Read More

The Value of Search Engine Marketing

Search engine marketing vs traditional offline marketing. Most often, traditional... Read More

Is Reciprocal Link Exchange Dead?

The sun seems to be setting on the world of... Read More

Understanding Googles Algorithm

What is the Google Algorithm?An algorithm is a mathematical equation... Read More

These 7 Back Link Strategies Will Get You a Top Ranking on Google Guaranteed

Google use a very complex function to determine which search... Read More

Fixed Point of Reference

According to author Frank Peretti, "A fixed point of reference... Read More

How MSN and Yahoo Sells Your Traffic

Yes, it really happens. Now you might find it hard... Read More

Most Overlooked Search Engine Optimization Technique

Some of the basics when it comes to SEO and... Read More

SEO Expert Guide - Proposition Development (part 2/10)

It is literally amazing how many people start their online... Read More

SEO Basics - 8 Key Strategies For Online Business Success

The world of search engine optimization (SEO) can be a... Read More

Search Engines Are Doomed to Fail

A very provocative title, isn't it? Based on the latest... Read More

How To Soar In Your Search Engine Marketing, In The Post Google Era Part 2

'Are Google's Days in the Dominant Position in Search Technology... Read More

Have You Been Dropped By Yahoo?

Yahoo has fairly recently updated its guidelines. You can read... Read More

If You Could Submit Just One Page To The Search Engines Which Should It Be?

Listen. Some make submitting pages to search engines sound like... Read More

Why Search Engine Optimization is Not Enough

OK. So you've created a nice website with lots of... Read More

Onpage Optimization: Essential for Effective Offpage Optimization

Onpage optimization is the process by which various elements on... Read More

When to Hire a Professional SEO Firm?

In efforts to increase sales and profitability, more and more... Read More

How Real SEO Analysis Works

If you're serious about SEO, you need to know how... Read More

10 Minutes to Your Google Sitemap

Google's calling your name...Hi, Google here. We want to index... Read More

Get Listed in Google Without Submitting Your Site

With Google delivering so much traffic, it is only normal... Read More

8 Essential SEO techniques

1) Title Tag - The title tag is the most... Read More

Things You Must Realize When Searching

For the uninitiated, searching for web pages can seem a... Read More

Effective Search Engine Use

The Internet is a wonderful place full of resources that... Read More

Google Page Rank Is Dead - Or Is It? - Part I

For a long time now, marketing gurus all over the... Read More

6 Ways To Attract Search Engines To Your Website More Often

Adding fresh, updated content to your website is the surest... Read More

Playing By Googles Rules

As the undisputable leader in search engines, Google places a... Read More

Keyword Demand Isnt Enough

I get half of the world traffic for the term... Read More

Search Engine Optimization Tips For 2005 - Part Three

Welcome to part three of our series of articles on... Read More

Adding Content To Your Site Every Day

If you have been a webmaster for more than a... Read More

How To Get Number 1 Spot In Google, Every Time, Guaranteed

Woaah! Wait a minute. Before I exclusively reveal these insider... Read More

Help Your Visitors Zero in with Site-Flavored Google search

As Google has gained in their search reputation the past... Read More

How to Use the Google Patent to Get More Traffic

According to the recent release of the Google Patent Application,... Read More