Is Google Fair?

If you are the owner of a new website, trying to get a decent ranking from the mighty google, you will no doubt answer with a resounding, NO! Recent findings indicate that Google's algorithm has an ageing filter, which put in simple terms, makes it harder for a new webmaster to get high ranking in the SERP's, in the short term at least. So does this mean google favours established sites over new ones?

Broad keywords appear nigh on impossible to get top 50 rankings for, and Google's first page seems like an unattainable dream. Even for obscure and untargeted keywords, its like you are banging your head against the proverbial brick wall, being ranked 26th out of 45. Ring any bells?

But before you give Google a verbal bashing, stop and think to yourself, why is Google there? What is its business all about? Who does Google strive to please? If you think it is webmasters, think again! The search engine business is all about the searcher. The engine's whole way of thinking is geared to what searchers want and trying to give it to them, something that Google has been very successful at doing. Chances are, you use Google yourself when searching the net?

Follow it logically and the ageing delay is a good thing for the searcher, which makes it a good thing for the engine. Searchers are usually looking for either up to date information, or a reliable supplier for the product or service they are interested in spending their hard earned money on.

Weather webmasters like it or not, most people trust a company that has been trading for a long period of time, over a company that has just set up in business. It may be true that just because you have been trading for 5 years, does not make you any less likely to go out of business, but most peoples perception follows that way of thinking.

Over the years, webmasters and the seo community have tried to "cheat" the engine's ranking systems. As each technique was tried and tested, and used for the benefit of the select few who could afford the fees, the engines moved the goalposts. Long gone are the days when you could place a few keywords in your meta-tags and know you'll be on the first page for those keywords, which is a good thing. If you have been using search engines for a few years, you will remember the days when no matter what you searched for, some porn site would be presented as a "relevant" search result.

So what can the owners of a new site do? Simply put, nothing! Google says "act as if we are not here." So continue to optimise your site, fill it with quality content, make sure you have a good internal and external linking structure in place, get the keyword density right etc. Chances are, while you wait for Google to decide you have been around long enough to go in the mix with the rest, you will enjoy high rankings on the other major engines. Get things right and once you emerge from "Googles ageing delay pit of obscurity" you should be well placed to rank highly on Google too. Unless they move the goalposts again that is.

About the Author.

Paul Spiers is the owner of http://www.nomorelinks.com, a brand new service designed to help webmasters get 1 way links to thier sites, and avoid the pitfalls of reciprocal linking.

---

Search Engine Marketing: 20 Nitty-Gritty Strategies To Compel People To Link To Your Website

You don't have to be a rocket scientist to know... Read More

Attack Of The Killer Google Zombies!

Don't share this with people of a nervous disposition because... Read More

Are You Making These Deadly SEO Mistakes?

Black Hat SEO: Web Spamming and Linking to Bad NeighborhoodsSo... Read More

Googles New SEO Rules

Google has recently made some pretty significant changes in its... Read More

Page Rank Purgatory - Simple Things You can Do to Keep Your Web Site Out of Search Engine Hell!

Are Meta Tags Really Dead?Right in their Guidelines Yahoo Tells... Read More

Has Google Lost the Plot?

With the help of MSN, recently I've been reminiscing about... Read More

Ten Steps To A Well Optimized Website - Step 2: Content Creation

Welcome to part two in this search engine optimization series.... Read More

High Google Rankings: Frequency vs. Positioning

There's an assumption that the higher a ranking or positioning... Read More

Web Site Copy is about More Than Keywords

Let's say you are writing a web site to sell... Read More

Banned By Google And Back Again

The date: 29th July 2005. The time: early morning. I... Read More

Search Engine Optimization: Site Structure and Popularity

In the Global Internet era the industry presence is undoubtedly... Read More

7 Steps to Prepare You for The Local Search Bonanza

At One Time Local Searches were reserved for services like... Read More

Choosing a good domain name isnt always so simple.

So you need a domain name for your brand new... Read More

Link Popularity

In today scenario when we talk about Search Engine Optimization,... Read More

The Google Sandbox Explained

Introduction The Google Sandbox is a metaphorical term... Read More

Ten Steps To A Well Optimized Website - Step 3: Site Structure

Welcome to part three in this search engine positioning series.... Read More

The SEO Gurus poem

Am I alone as I survey that vast wilderness outside,Sat... Read More

Click Click Boom: a Linking Strategy that will Blow Away Your Competition

Web marketers, do you hear what I hear?"Click-click BOOM"That's the... Read More

10 Things to Expect from Your SEO Copywriter

From the perspective of a business owner, webmaster, or marketing... Read More

How To Get Your Web Site Banned ? or Search Engine Promotion, How Not to do it!

Search engines constantly strive to advance their technology and algorithms... Read More

Why Articles Are Not The Route To High Search Engine Rankings

If you have any interest in getting high search engine... Read More

How To Measure Search Engine Marketing ROI

According to the Search Engine Marketing Professional Organization (SEMPO), advertisers... Read More

Valid HTML code is crucial to Search Engine Optimization

Why valid HTML code is crucial to your web site's... Read More

Meta Tags Help Optimize Your Web Site Rankings

Are you working on getting your web site up onto... Read More

SEOs Relationship With Website Architecture

SEO's Relationship With Website ArchitectureSearch engine optimization for today's search... Read More

5 Things to Keep an Eye on in the SEO World in 2005...

After the latest PR update at Google and MSN's beta... Read More

Dont Get Banned by Google

There are many Black Hat techniques that people use to... Read More

An SEO Checklist

Would you like a checklist of the important steps to... Read More

Breaking the Myth About Page Rank (PR)

The most difficult challenge most web designers face is getting... Read More

7 Simple Steps to Spy on Your Online Competition and Acheive a High Page Rank

My Grandfather ran a small Grocery Store and when you... Read More

The Great Search Engine Experiment Revisited Who is the Coolest Guy in the Universe

A recent Search Engine Experiment Demonstrates how by combining Key... Read More

Google Page Rank - Important Or Just Another Number?

In my last newsletter I wrote about how your websites... Read More

The Simple Formula To Search Engines

Search engines are one of the best tools to bring... Read More