SEO Facts

The internet is the largest market place on earth. It offers unparalleled access to an international base of consumers ? and referrers. However, the internet is also an extremely overcrowded place. With such an opportunity to make a business presentation to the world, many companies seek to take advantage of this unique chance for global exposure by creating a website. Yet simply having a website is not enough. A website alone will be lost in the crowd ? a crowd of over 4 billion webpages indexed on the Google search engine alone. A website needs to be visible, and in a highly targeted manner, so that a company can connect specifically with potential customers. If any company is serious about generating sales within the largest marketplace on earth, investment is required in one form or other of internet marketing.

Probably the most desirable internet marketing options are Search Engine Optimization (SEO) and Pay-Per-click (PPC) campaigns. According to BBC research, 70% of internet users will turn to a Google search engine to locate web sites covering any particular subject. Search Engine Optimization (SEO) is the process of ensuring that these internet users, who search for keywords and phrases directly associated with your business market, find your website ranked among the top search results. The process of Search Engine Optimization (SEO) thus creates visibility, and can clearly mark out a site from the crowds.

Search Engine Optimization (SEO) involves the building highly targeted internet links to key site pages on your website. At the heart of this process is the building of an Independent Back-Linking Network (IBLN), an artificially created network of sites that imitates the wider linkage patterns of the wider internet. Dozens of websites and tens of thousands of pages can be involved in an IBLN, whose sole aim is to promote a particular client's website(s). Because of the variability of the Search Engine industry it is impossible to make any estimates as to what positions may be ultimately achieved on these search engines. However, an IBLN takes into account the algorithms and patents owned by Search Engines, and thus is able to account for future changes in the industry, and can create solid sustainable results. It's a laborious and time consuming process and also takes time to take effect. Add to that the fact that even Google can take up to 8 weeks to locate any particular link, means that a properly conducted SEO campaign should be expected to take place over a six-month period, to ensure proper results. The primary aim of the SEO campaign would be to achieve targets agreed between ourselves and the client. The secondary aim would be to then exceed these results to ensure wider high rankings across Google, Yahoo, and MSN.

More on:

http://www.silverlion.biz
http://seo-book.blogspot.com

---

Build Link Popularity The Smart Way

A Brief Introduction To Link PopularityAs webmasters research various ways... Read More

Google Page Rank - Important Or Just Another Number?

In my last newsletter I wrote about how your websites... Read More

The Latest Craze: Local Search, 7 Steps to Being #1 in Your Local Market

Anyone would agree that it is much easier to be... Read More

How to Use the Google Patent to Get More Traffic

According to the recent release of the Google Patent Application,... Read More

SEO Tips - Google Has Changed - Learn Why And What To Do

Google now checks the year your domain name was first... Read More

SEO India: Tips & Techniques

SEO is all about "Individualism"According to me SEO is not... Read More

Search Engine Optimization --- An Overview

Search engine optimization is one of most popular online marketing... Read More

Screwed: Is this an inevitability in the SEO World?

By about 2pm everyday, each of my team members has... Read More

How To Use Google As A Niche Website Builder

The popularity of weblogs or blogs has gotten a lot... Read More

Speed Indexing - 3 Steps to Getting Your Website Listed in Google Quickly

Getting your website listed in Google quickly simply requires that... Read More

Five Tips for Search Engine Optimization

Search engine optimization sounds so daunting for most young companies.... Read More

SEO and Google Indexing - Why It Requires A Complex Blend of Skills

If it was easy, everybody would be doing it. Getting... Read More

10 Things to Expect from Your SEO Copywriter

From the perspective of a business owner, webmaster, or marketing... Read More

How I Suddenly Stumbled Onto No.1 In Google and Yahoo Without Search Engine Optimization - So What?

Sometimes, the search engines act really strange. And this story... Read More

Search Engines The Masters Of The Internet Universe ? Part 2

"This is a continuation of the pervious part, split into... Read More

Search Engine Ranking... Oh, the Mystery!

Rankings, Rankings, Rankings!How do you get your website ranked well... Read More

Are You Making These Deadly SEO Mistakes?

Black Hat SEO: Web Spamming and Linking to Bad NeighborhoodsSo... Read More

Does Google Hire Mad Scientists?

Online search giant, Google, often tests the waters for new... Read More

SEO Deadly Sins - Mistakes That Hurt Web Page Ranking

The following are a list of mistakes can ensure that... Read More

Everything You Wanted To Know About Google -- But Were Afraid To Search For!

(A Reflective look at the little search engine that soared!)All... Read More

Google Is Taking Descriptions From Alexa!

In a recent study looking at the "descriptions" of website... Read More

Optimizing Your Website

Search Engine Optimization, optimizing your website for it to be... Read More

META Tags Explained and How To Use Them For Ranking

The META tags are used to provide extra information about... Read More

Keyword Research And Overture

Many of us who build websites get in the habit... Read More

Getting Specific With Local Search Engine Optimization

Localized search engine optimization is often overlooked as an excellent... Read More

Guide to Search Engine Optimization

What is Search Engine Optimization?Search Engine Optimization or SEO for... Read More

Diary of a Google Gazumpee

Back in November, when the Google Dance began, Barry Lloyd... Read More

Keyword Targeting Strategy In Your Site

Once the keywords have been decided for the site one... Read More

SEO Hints and Tips and Free SEO Tools

Do you realize that if you manage your website, SEO... Read More

The Need of Popularity

In very simple words, the link popularity of your site... Read More

Has Google Lost the Plot?

With the help of MSN, recently I've been reminiscing about... Read More

Beyond Search Engines

Some webmasters report that search engines account for 75% or... Read More

Finding Targeted Keyword Phrases Your Competitors Miss

Finding Targeted Keyword Phrases Your Competitors MissFinding keyword phrases your... Read More