Keyword Density And How To Use It To Keep Traffic Flowing To Your Site!

Generating high traffic to your web site can be costly, or not, depending on time and effort you commit to the business.

One of the easiest, least expensive and most effective ways to get visitors is via a concept called 'Keyword Density'.

Mini Site Profits by Phil Wiley was my first and most valuable introduction to keyword density and would eventually become the focus of my online marketing campaigns.

Wiley tells how many search engines spider the Internet for sites containing keywords similar to those someone has just keyed into a search engine. The more times those words appear on your site - conditionally - the more chance you'll get that high ranking.

But search engines aim for relevance, too, so a site actually bearing little relevance to specific terms might rank high for a short while, until human editors come in, check it out, then abandon the site as irrelevant to their customers.

It's all about 'content' which for our purposes means useful articles, information and advice which search engines consider valuable to their customers, rather than pages packed with advertisements and little else (unless they're getting paid for it via pay per click promotions, of course!).

For example, 'sex' is a hot topic on the Internet and the subject of millions of searches every month. How wonderful for your site to appear to everyone searching for 'sex' - (one day I will rephrase that) - who happens upon pages offering discount holidays, printer refill cartridges, golf clubs, pencils, but not sex!

The point is, anyone using specific techniques to lift their own non-sex-related site high on the listings when someone keys 'sex' into search engines will soon be exposed and probably banned for life from most search engine listings. By 'techniques' I mean pasting the word 'sex' all over the background of your site selling lawn mowers, or calling your site 'Everything to Do with Sex' when your site bears no relevance at all to the 'S' word.

Here are a few ways to use keyword density to increase your chance of a higher ranking over site owners who don't try quite so hard:

• Choose a domain name containing words and phrases most commonly searched for by your target audience. The site for my mystery shopping book, for example, is www.mystery-shopping.org.uk. Other examples from my own collection, with titles, articles, domain names based on keyword density: www.smartbackpacker.com, www.smartpublisher.net, www.resell-rights.net.

• Include your best key words and phrases in page titles, for both the home page and all additional pages. My mystery shopping site has pages entitled: Get Paid to Shop or Even Start Your Own Mystery Shopping Business, Travel Free, Get Paid to Play Golf, and articles entitled: Start Your Own Mystery Shopping Business, Get Paid to Shop and Keep Everything You Buy Without Having to Pay! Those titles came, not surprisingly, because 'Get Paid to Shop' and 'Start Mystery Shopping Business' are common terms used by people seeking products like mine.

• Descriptions, keyword entries and metatags used when designing your site should also contain some of the most common terms used by your target audience. For a dating agency, the keywords might be 'dating', 'dating agency', 'online dating', and so on.

• It might be beneficial to use key words in titles for pictures and graphics used on your site. For example, my site www.boxerdog.biz has several pictures of cute boxer dogs, all mine, with gifs labelled boxerdog1, boxerdog2, boxerdog3, and so on. Beneath each picture there's a caption including the phrase 'boxer dog'. One of my first excursions into keyword analysis showed the term 'boxer dog' is keyed into search engines around 46,000 times every month. Not only that, but I love boxer dogs, and can think of nothing more delightful than marketing products for them and their two-legged friends. But, realistically, editors might consider my graphics titles a bit OTT (Over The Top) and this could adversely affect my rankings. I shall just have to wait and see!

• Have articles uploaded to your own and other people's sites. Search engines love articles and other chunks of useful information to benefit their customers, making articles one of the very best ways to lift your site high in search engine rankings. Again, use your keywords in page headings and article titles to further increase your chances, as I did for www.boxerdog.biz which includes articles called The Boxer Dog Who Cheated Death Row and Became a Television Star Instead, The Boxer Dog With the Longest Tongue, The Boxer Dog Who Received Hate Mail. Make sure the articles contain links back to your main web site, the one you want people to visit, and try to include those same articles on other sites to increase links to your main site which might also attract visitors to your site.

About The Author

Avril Harper is the author of 'Keyword Density and How to Get A Top Listing on Major Search Engines' and 'How to Turn a Handful of Classified Ads. into a Reliable, Regular, Repeat Income for Life' which are yours free by emailing avril@publishingcircles.com with subject 'Keywords Report'. More articles can be obtained at www.articlefactory.com

---

SEO and Directories

If you are a webmaster, then you've probably submitted your... Read More

Make Quality Content Your #1 Priority

It is by now a proven fact that content is... Read More

The First Search Engine Marketing Method: Content That Meets Customers Needs

For your business web site, good search engine rankings and... Read More

Search Engines The Masters Of The Internet Universe ? Part 3

This is part three of the article series and deals... Read More

What In The World Is This Google Sandbox Theory Thing? And How Do I Beat It?

Ok, so over the past month or so I've been... Read More

Search Engine Optimization - A Do-It-Yourself Guide for the Small Business Owner

So your company has a website ? an important step... Read More

How to Google; or How to be Easily Distracted

I set out with the intention of writing a self... Read More

How To Get Number 1 Spot In Google, Every Time, Guaranteed

Woaah! Wait a minute. Before I exclusively reveal these insider... Read More

How to REALLY Profit from SEO

I want to give you a few more things to... Read More

Keyword Targeting Strategy In Your Site

Once the keywords have been decided for the site one... Read More

Basic Search Engine Promotion

I can't tell you how many times people have asked... Read More

Search Engine Updates vs. SEO

Webmasters always anxiously wait for a search engine update. Those... Read More

Search Engines The Masters Of The Internet Universe ? Part 1

Trillions of Billions of content pages make up the wide... Read More

7 Essential SEO techniques

1) Title Tag ? When we're talking about SEO Technique,... Read More

Getting Your Site Seen By Search Engines

Is your website listed on search engines? When people search... Read More

The Truth About Search Engines: Playing A Game You Cant Win

If you go strictly by the numbers, Yahoo, MSN and... Read More

Does Javascript Affect Ranking?

Almost all SEO's agree that using too much javascript can... Read More

Ranked #1 at Google for Invisible Entrepreneurs But No Traffic?

I am ranked #1 for that silly phrase at Google.... Read More

Googlebot Wont Go Home

I have 'Googlebot' crawl my site every day like a... Read More

The Real Search Engine Optimization Guide

Nowadays, there is so much talk about SEO (search engine... Read More

Do-It-Yourself Keyword Optimization

The first step in a search engine optimization campaign is... Read More

7 Steps to Prepare You for The Local Search Bonanza

At One Time Local Searches were reserved for services like... Read More

Is Page Not Found Making Google Tell The World Site Not Found?

Search Engines are hard to tame, that's for sure. But... Read More

How To Indirectly Get To The Top Of Search Engines

There are millions of web sites trying to get listed... Read More

Importance of Keywords in Anchor Text or Title Text

Keywords are indisputably, the single most important element of an... Read More

Emerging Methods for Effective Search Engine Ranking

Search Engine traffic has always been and continues to be... Read More

5 Qualities to Look for in a Search Engine Optimization Program for Your Website

These days with millions of websites out there, you need... Read More

Search Engines Are Doomed to Fail

A very provocative title, isn't it? Based on the latest... Read More

Google Sitemaps Just Got Better

Having a Google Sitemap just got better! Not only does... Read More

HTML Title Tags Dictate Your Rankings

There are a lot of things in Search Engine Optimization... Read More

Recommended Tools When You Put On The SEO Cap For Your Web Site

The name of the game is search engine optimization and... Read More

Search Engine Optimization Techniques

Search engine optimization is the process of increasing the amount... Read More

Increase Your Link Popularity for Free

Among the many things you need to worry about for... Read More