Keyword Density And How To Use It To Keep Traffic Flowing To Your Site!

Generating high traffic to your web site can be costly, or not, depending on time and effort you commit to the business.

One of the easiest, least expensive and most effective ways to get visitors is via a concept called 'Keyword Density'.

Mini Site Profits by Phil Wiley was my first and most valuable introduction to keyword density and would eventually become the focus of my online marketing campaigns.

Wiley tells how many search engines spider the Internet for sites containing keywords similar to those someone has just keyed into a search engine. The more times those words appear on your site - conditionally - the more chance you'll get that high ranking.

But search engines aim for relevance, too, so a site actually bearing little relevance to specific terms might rank high for a short while, until human editors come in, check it out, then abandon the site as irrelevant to their customers.

It's all about 'content' which for our purposes means useful articles, information and advice which search engines consider valuable to their customers, rather than pages packed with advertisements and little else (unless they're getting paid for it via pay per click promotions, of course!).

For example, 'sex' is a hot topic on the Internet and the subject of millions of searches every month. How wonderful for your site to appear to everyone searching for 'sex' - (one day I will rephrase that) - who happens upon pages offering discount holidays, printer refill cartridges, golf clubs, pencils, but not sex!

The point is, anyone using specific techniques to lift their own non-sex-related site high on the listings when someone keys 'sex' into search engines will soon be exposed and probably banned for life from most search engine listings. By 'techniques' I mean pasting the word 'sex' all over the background of your site selling lawn mowers, or calling your site 'Everything to Do with Sex' when your site bears no relevance at all to the 'S' word.

Here are a few ways to use keyword density to increase your chance of a higher ranking over site owners who don't try quite so hard:

• Choose a domain name containing words and phrases most commonly searched for by your target audience. The site for my mystery shopping book, for example, is www.mystery-shopping.org.uk. Other examples from my own collection, with titles, articles, domain names based on keyword density: www.smartbackpacker.com, www.smartpublisher.net, www.resell-rights.net.

• Include your best key words and phrases in page titles, for both the home page and all additional pages. My mystery shopping site has pages entitled: Get Paid to Shop or Even Start Your Own Mystery Shopping Business, Travel Free, Get Paid to Play Golf, and articles entitled: Start Your Own Mystery Shopping Business, Get Paid to Shop and Keep Everything You Buy Without Having to Pay! Those titles came, not surprisingly, because 'Get Paid to Shop' and 'Start Mystery Shopping Business' are common terms used by people seeking products like mine.

• Descriptions, keyword entries and metatags used when designing your site should also contain some of the most common terms used by your target audience. For a dating agency, the keywords might be 'dating', 'dating agency', 'online dating', and so on.

• It might be beneficial to use key words in titles for pictures and graphics used on your site. For example, my site www.boxerdog.biz has several pictures of cute boxer dogs, all mine, with gifs labelled boxerdog1, boxerdog2, boxerdog3, and so on. Beneath each picture there's a caption including the phrase 'boxer dog'. One of my first excursions into keyword analysis showed the term 'boxer dog' is keyed into search engines around 46,000 times every month. Not only that, but I love boxer dogs, and can think of nothing more delightful than marketing products for them and their two-legged friends. But, realistically, editors might consider my graphics titles a bit OTT (Over The Top) and this could adversely affect my rankings. I shall just have to wait and see!

• Have articles uploaded to your own and other people's sites. Search engines love articles and other chunks of useful information to benefit their customers, making articles one of the very best ways to lift your site high in search engine rankings. Again, use your keywords in page headings and article titles to further increase your chances, as I did for www.boxerdog.biz which includes articles called The Boxer Dog Who Cheated Death Row and Became a Television Star Instead, The Boxer Dog With the Longest Tongue, The Boxer Dog Who Received Hate Mail. Make sure the articles contain links back to your main web site, the one you want people to visit, and try to include those same articles on other sites to increase links to your main site which might also attract visitors to your site.

About The Author

Avril Harper is the author of 'Keyword Density and How to Get A Top Listing on Major Search Engines' and 'How to Turn a Handful of Classified Ads. into a Reliable, Regular, Repeat Income for Life' which are yours free by emailing avril@publishingcircles.com with subject 'Keywords Report'. More articles can be obtained at www.articlefactory.com

---

Would You Let A Dog Or A Butler Market Your Website?

The latest news to hit the Internet's 'water cooler' is... Read More

SEOs Relationship With Website Architecture

SEO's Relationship With Website ArchitectureSearch engine optimization for today's search... Read More

Do the Robot!

Everyone should realize that the search engines (sponsored ads aside)are... Read More

High Search Engine Rankings - A Long Term Strategy

The last 1.5 years have shown major changes in search... Read More

Find Best Keywords For Your Site

Keyword optimisation is probably the most important thing that you... Read More

5 Simple Steps to Great Search Engine Rankings

Having your website rank well in the major search engines... Read More

Black Hat SEO and the Sneaky Redirect

Are shades of grey SEO really Black Hat SEO?Black hat... Read More

HTML Title Tags Dictate Your Rankings

There are a lot of things in Search Engine Optimization... Read More

The Truth About Search Engines: Playing A Game You Cant Win

If you go strictly by the numbers, Yahoo, MSN and... Read More

Getting To Know Google

Having greatly benefited from my relationship with Google in the... Read More

Search Engine Optimization (SEO) - Fix Your OffPage!

Search Engine Optimization (SEO) is something you should be aware... Read More

Search Engines: Different Types, Different Strategies

There are four basic types of Search Engines: Free Search... Read More

Search Term Suggestion Tool

Overture.com offers a cool function to assist you on your... Read More

The Changing Face of Search Engine Optimization

With the ever evolving internet market for just about anything... Read More

Has Google Lost the Plot?

With the help of MSN, recently I've been reminiscing about... Read More

SEO 101

SEO (search engine optimization) is a booming businees these days.... Read More

When Google PR Tool Bar is Down!

Where is the need to worry? Who needs a PR... Read More

Five and a Half Ways to Amp Up Your Search Engine Optimization

Statistics show that 85% of pages visited on the Internet... Read More

Meta Tags - An Important Part of Every Web Page

Meta tags are an absolute must from a search engine... Read More

Two Myths About the Search Engine Listing

Getting top search engine listing is perhaps one of the... Read More

SEO #2: On-page Optimization

Yesterday you should have read the first course out of... Read More

Google Page Rank Is Dead - Part II

In part I - Google Page Rank Is Dead -... Read More

Page Rank - A Quick Overview for Beginners

Page Rank (PR) is a specific value for a website... Read More

Why Pay-Per-Inclusion Search Engines are Dying

A Pay-Per-Inclusion search engine is a service in which a... Read More

The SEO Gurus poem

Am I alone as I survey that vast wilderness outside,Sat... Read More

Submitting to the Search Engines and WebCrawlers

When you want your brand new site to be indexed... Read More

A Classified Way To Drive Business To Your Web Site

There are more than 105 million of them in the... Read More

Meta Tag Tactics - Give Your Website Traffic a Boost with the Meta Tag Basics

Getting your site noticed by the search engines and rewarded... Read More

World of Website Promotion

Website promotion is a big and ongoing process. Every person... Read More

3.5 Tips To Help You Avoid Becoming The Next Search Engine Outlaw

Want to avoid being blacklisted by the search engines and... Read More

Reciprocal Link Exchange Management Software

When shopping online for Link Management Software that can... Read More

Submit Your Website to Search Engines

Some search engine submissions are free and some pay for... Read More

The (Not So) Shocking Truth About Getting A High Search Engine Ranking

I have seen my site hit #3 at Google, and... Read More