When you write a press release, what is your ultimate goal? No doubt, getting the information to as many publications and on as many Web sites as possible. The focus lies in moving outward? taking the press release to as many *other* sources as possible. We buy lists of journalists, pay public relations companies to distribute the release to thousands of targeted leads, use online press release distribution services, and create our own in-house list of reporters to touch base with. This is
the "standard" route that press release distribution takes.
However, we generally don't think about how these releases can work for us in other ways. For instance, have you considered the fact that adding your press releases to your own site can increase your visibility and boost your lead generation efforts?
How? Because press releases can open new avenues for search engine spiders and site visitors to find you.
Writing A Search-Engine-Friendly Release
Press releases have some unique characteristics that can contribute to an increase in search engine positioning for your site. They are similar in many ways to pages that use search engine copywriting techniques. For instance, they:
Press releases, by nature, incorporate each of the elements used with good search engine copywriting. That makes them the perfect addition to your site.
With very little effort, each of your press releases can be turned into optimized pages that draw in additional, qualified traffic. When you write your next press release, consider adding these two simple steps:
Incorporating Press Releases Into Your Site
Next, you'll want to develop a page structure that caters to the search engine spiders. Because spiders follow links, you'll have to open a door from your home page to the section of your site that houses the releases.
First, add a link to your navigation bar that points to a "press release directory." On the directory page, list each individual release with a one- or two-sentence summary and a link to the entire content of the release.
Then create a separate page for each release you write. Using the keywords you've researched for the content, write a title and description tag for each page. Then upload everything to your host's server. Once the pages are spidered, you'll find numerous new roads leading from the engines to your site.
With just a little more effort than you would normally give, your press releases can pull "double duty." Through a push-pull effect, your releases can be pushed toward media outlets for additional exposure, and they can also pull visitors back to your site through the use of search engines. The result? Even after the initial media explosion over your releases takes place, they'll be working to drive traffic to your site and increase your search engine positioning.
About The Author
Karon Thackston © 2004 http://www.copywritingcourse.com
Copy not getting results? Learn to write SEO copy that impresses both the engines and your visitors at http://www.copywritingcourse.com. Be sure to check out Karon's latest e-report "How To Increase Keyword Saturation (Without Destroying the Flow of Your Copy)" at http://www.copywritingcourse.com/keyword.
Becoming an SEO expert, or a search engine optimization expert,... Read More
Search Engine Optimization is emerging as the most powerful form... Read More
Anyone involved in an Internet-based home business will soon come... Read More
Like many folks, I have been using KEI for some... Read More
After the latest PR update at Google and MSN's beta... Read More
I just read an article at SitePro News that really... Read More
Watching a recent football game, I imagined two very different... Read More
In parts 1 - 7, you learnt how to develop... Read More
MSN finally unleashed its new search technology to the world... Read More
I have 'Googlebot' crawl my site every day like a... Read More
Over the past few years, there have been many debates... Read More
For those of you who are not familiar... Read More
Utilizing effective search engine optimization techniques will improve the page... Read More
Another important component of search engine optimization is the use... Read More
Google has always been the search industry's innovator and that's... Read More
Content Management Systems and search engine optimization (SEO) used to... Read More
Attaining a top ranking in Goggle or any other major... Read More
Unfortunately, not many Search Engine Optimization companies know what this... Read More
Lately, there have been a lot of heated discussions regarding... Read More
If I ask you how many web sites do you... Read More
Having greatly benefited from my relationship with Google in the... Read More
Creating a well-designed website is the first step in your... Read More
IntroductionWhy does a FLASH intro need SEO? Flash, the great... Read More
News broke this week that Yahoo has purchased the Inktomi... Read More
Want to know the secret to great search engine listings?... Read More
One of the most overlooked strategies to improve search engine... Read More
Here are some observations that I have made recently:1. On... Read More
Duplicate content is one of the problems that we regularly... Read More
When it comes to search engine optimization there is a... Read More
I don't know about you, but I felt a lot... Read More
The biggest problem that most are running into seems to... Read More
In part I of our series of how to make... Read More
As the economy begins to recover in certain parts of... Read More
For the uninitiated, searching for web pages can seem a... Read More
If you're reading this article, you've probably discovered that simply... Read More
The recent patent application filed by Google details numerous items... Read More
I attended the SES Expo in San Jose, CA the... Read More
Google's PageRank has been around for years, and in the... Read More
When people think of search engine optimization, they immediately think... Read More
Before to answer to this question we have to know... Read More
I hear this all the time. "I can get you... Read More
PageRank - an exclusive technology developed by Google which can... Read More
Most new sites submitted to Google (at least within the... Read More
Branding versus search engine optimization is a marketing dilemma that... Read More
Getting indexed in Yahoo has become very difficult in the... Read More
That's right - I dreamt of a World Wide Web... Read More
Over the last few months, search engine submissions have changed... Read More
Do you realize that if you manage your website, SEO... Read More
There is a way to generate links with the content... Read More
Google, the most popular, and many say best, search engine,... Read More
If you have a Web site, have you ever wondered... Read More
Trying to improve search engine rankings is just like a... Read More
Uniquely built web sites can create unique issues when being... Read More
For me personally, Wordtracker.com is not just a... Read More
Search engines use algorithms calculate the order in which the... Read More
Keywords are indisputably, the single most important element of an... Read More
Keywords aren't just some words that allow search engines, like... Read More
First, you must realize that targeting the right keywords or... Read More
It's the buzz word's going across the internet marketing guru's... Read More
The World Wide Web contains more than ten million websites... Read More
A Brief Introduction To Link PopularityAs webmasters research various ways... Read More
First of all, What is SEO? SEO stands for Search... Read More
The last 1.5 years have shown major changes in search... Read More
You've spent many hours trying to increase your online traffic... Read More
Visit Google, Yahoo, MSN or one of the lesser search... Read More
RSS is the latest craze in online publishing. But what... Read More
Search Engine Optimization (SEO) |