Complete Web-Site Optimization For Search Engines (Part 2)

Source code optimization.

{title}...{/title}

This tag is to be a winner. This is a primary spot to include our keywords for SE spiders, bots or crawlers ("spider" hereafter). {title} tags are the best "dainty dish" for SE spiders. They eat them as cakes, so make title tags to be tasty for them, about 65 characters long.

{meta name=description content="..."}

Important Meta tag. Very often the description you put will be shown at the SE searching results. To my personal opinion they have more important marketing role of attracting visitors than actual optimization. The SEs' trust in "description" tag as well as our next "keywords" tag has been greatly discriminated due to fraud and unfair competition. Make it no more than 250 characters long, including, of course, your targeted keywords as well.

{meta name=keywords content="..."}

Another advisable to use Meta tag should be included with all your targeted and untargeted, but related to the topic, key phases separated by commas. Note that highly popular and stand alone keywords like "web-site", "internet", "business" etc. will give you nothing more than increase the size of your web-page. I won't be mistaken, if I say that about several millions of web-pages have them. Don't overuse your keywords as well, spiders don't like to be forced to eat what they don't want to.

{meta name=author content="..."}{meta name=copyright content="..."}{meta name=language content="..."} etc.

Subsidiary Meta tags that are used more likely to satisfy webmasters' ego, rather than bring any real help in rankings.

{h1}...{/h1} {h2}...{/h2} {h3}...{/h3}

In contrary to the previous tags the importance of, let's call them, "body" tags have substantially risen for simple reason, they are readable by visitors and it is hardly to cheat SE with them than Meta description or keywords tags where any webmaster may put anything s/he wants. Given that these tags determine the headers of your web-page from the SE spiders' viewpoint, try to include your targeted keywords in them.

{img src=: alt="..."}

"Alt" is just a comment for every image you insert into the page. Use this knowledge at your advantage. Include your key phrases where possible and safe. By "safe" I mean common sense, don't input comment like "ebook package" into the image of the button that leads to your partner, say, "Pizza ordering" web-site. On the contrary, if your web-site has graphical menu and buttons, it is very wise to include "alt" comments according to directions they lead to, i.e. "Home", "Services", "About Us", "Contacts" etc. If for any reason visitors have their browser with images turned off, they won't see any menu if you haven't inserted "alt" comments.

Content

Your informational coverage should be keyword/phrase rich, the same way as headers. In general the more relevant key phrases your textual information will contain, the better your chances of being "remarked" by SE spider are.

HTML text format tags like bolding {b}, italic type {i} and underlining {u} may also have some weight in SEs placement.

Key word density and frequency are another indexes vastly used by SE to rank web-pages. Don't overuse them though.

Link popularity (page rank)

Another extremely important parameter for your listing position nowadays. In general the more links on third party web-sites point to your site the better. Although try to avoid "link farms" or other "clubs' the only aim of which is to artificially increase your link popularity. These tactics may simply result in penalization or banning of your web-site.

Link popularity without any doubt helps to increase the relevance of searched terms more often than it doesn't, but makes SEO even more far-reaching target, because establishing quality "incoming" links pointing to your site is beyond your direct power.

To be short, your task is to find web-sites that have highest SE listing positions and/or page rank (determined via Google Toolbar) and negotiate a link to your site in return for some service, product or solicit simple exchange of links. As you see these "manual" work is the most time-consuming, but it repays if you are focused to get as much relevant links as possible.

You may apply viral strategies by offering some free/paid service that implies putting a link back to your site.

Google has developed its own link popularity evaluation tool called Page Rank. It is calculated basing on consistently changing number rules: current rank of the site the link to your page is pointing from, its relevance to your web-site topic, presence of targeted words etc.

Fake tactics

They are what I call them and used by webmasters similar to ways some "marketers" use spam to promote their businesses.

Unfortunately, usual internet users don't have ability to "ban" spammers the same way SEs penalize those "smart" webmasters. I don't recommend you to use any of these tactics, even on someone's "advice".

They include excessive use of related and totally unrelated keywords, comment tags, hidden layers, text on the background of the same color, artificial link farms, numerous entry pages etc. This game simply won't be worth candles if your web-site is banned for good.

robots.txt file

Very important file every web-site should have. It allows you to literally rule or direct SE spider to the "proper" places, explaining what and where should be scanned, not just blind waiting of your lucky day. With its help you can also protect your confidential web-pages and or directories from scanning and showing at the SE searching results, very important feature many web-masters solve with "tons" of Java or even Perl coding instead of one line string in the robots.txt file that will forbid to scan "download", so-called "thank you" pages or anything you want!

General rules of creating robots.txt file you can find here http://www.robotstxt.org/wc/robots.html

Design & Layout issues

Next point is to have a textual info. The simple declaration of content rich web-site is not enough, SEs need text to scan.

Clear to follow links. If you have Flash or Java applet navigation menu, make sure to duplicate somewhere and include HTML links as well. Most SE spiders cannot distinguish dynamically created web-pages with the help of ASP, Perl, PHP or other languages. It is also clear that all web-pages, access to which was forbidden (no matter how) by administrator, would also be left unnoticed. The same relates to HTML frame sites. What frames actually do is complicate the way web-site is being scanned, no more, no less. When I see web-site made of frames, it is like webmaster telling me: "I want lower SE position."

Because of the excessive work spiders have to do in order to scan as many pages as possible, their scanning "accuracy", if we can say so, have dropped, so they will hardly scan each and every of your pages from the very top to the bottom, it is more likely to be selective scanning, so, to ease this process you should try to arrange the most valuable info, including header tags and text at the very top of web-pages. Having "site map" page with all link connections of your site not only does it help your potential visitors, but SEs as well.

All link names, inside your informational content, are to contain your related keywords or phrases, not just "click here" or "download here".

Avoid a lot of javascripts, cascade style sheet tags or a lot of image tags at the top of the page that could occupy more than a page of HTML source code with almost no textual info. If you have java or .css coding save them as separate files and upload on request, leaving one string of code in your HTML document only. This tactic is also very smart considering general web-page optimization and space saving purposes.

Allow the Internet market to know your business better.

About The Author

Pavel Lenshin is a devoted Internet entrepreneur, founder of ASBONE.com, where you can find everything to make your business prosper.

info@asbone.com

---

Has Google Lost the Plot?

With the help of MSN, recently I've been reminiscing about... Read More

How Web Design Can Affect Search Engine Rankings

Uniquely built web sites can create unique issues when being... Read More

Why SEO (as we know it) is Doomed to Failure and How You Can Avoid the Trap

Search Engine Optimization (SEO) has become one of the biggest... Read More

Website Optimization, Good Overall Optimization is Key

Good overall optimization, the right keyword phrases and quality content... Read More

SEO Expert Guide - Search Engines Explained (part 1/10)

Before we explore the world of search engine optimization, it... Read More

Top 5 Search Engine Optimization Mistakes

There are a lot of ways to promote your website... Read More

What are My Chances to Get the First Place in Search Engine Listings?

You must have heard the stories how people became rich... Read More

Wordtracker Wisdom: Common Keyword Questions and Answers

One of my favorite subjects to teach on at our... Read More

Whats with the Competition? Ever Heard of Cooperation?

I attended the SES Expo in San Jose, CA the... Read More

Smartpages - Legitimate SEO Or Spam?

Smartpages are highly optimized pages which draw stampeded of search... Read More

SEO #4: Off-page Optimization

Yesterday you should have read the third course out of... Read More

The Google Phenomenon: Greatest Hits Collection

As my readers know, I've been one of Google's harshest... Read More

Making Money with Popular Search Engines

With so many internet and home business opportunities on the... Read More

How To Choose Keywords Before they Skyrocket in Popularity

Long before the days of researching phrases with the helpful... Read More

Look Out MSN Search, Here Comes Gbrowser

It is official, the search engine wars are in full... Read More

SEO India: Tips & Techniques

SEO is all about "Individualism"According to me SEO is not... Read More

Complete Web-Site Optimization For Search Engines (Part 1)

SEO or search engine optimization strategy now becomes widely popular... Read More

Reciprocal Links to Boost Link Popularity ?

Link popularity means the number of incoming links pointing to... Read More

Six Reasons Why Your Alexa Rating Is Still Important

1. Additional Exposure For Your Site.At the end of 2003,... Read More

The Wonders of Wordtracker: Its More than a Hunt for Keywords

For me personally, Wordtracker.com is not just a... Read More

Internet 2005: The Ten Billions Pages Search Engines

To see each and every page during 10 seconds would... Read More

Boost Your Website Rankings with Expert Content

The chase for a high web ranking is constantly on... Read More

Find Best Keywords For Your Site

Keyword optimisation is probably the most important thing that you... Read More

Martial Arts Webmasters: Time to Optimize Your Site!

A few months ago I was looking through the search... Read More

Using Meta Tags Wisely to Attract Search Engines and Visitors

There are certain tricks and techniques in SEO industry, which... Read More

2 Lesser Known Ways to Brainstorm for Internet Home Business Keywords

Search Engine Optimization (SEO) doctrine states that you should always... Read More

Search Engine Marketing: 20 Nitty-Gritty Strategies To Compel People To Link To Your Website

You don't have to be a rocket scientist to know... Read More

Introduction to Google Page Rank (PR)

For anyone looking to enhance their Google Page Rank (PR)... Read More

Does Google Hire Mad Scientists?

Online search giant, Google, often tests the waters for new... Read More

SEO Hints and Tips and Free SEO Tools

Do you realize that if you manage your website, SEO... Read More

A Naive Mistake Cost Me My Google Rankings

Little do you know but you too could be making... Read More

Search Engine Optimization - A Beginners Guide

Getting your site listed in the top search engines, such... Read More

All about SEO or SFO?

First let's start with definitions:SEO: Search Engine Optimization, SFO: Search... Read More