2 Powerful Ways To Capitalize on Your Search Engine Traffic

Many marketers know that search engine marketing is among one of the best methods to get visitors to their websites. It's a profitable way to reach new subscribers and new customers.

But getting search engine traffic is only one of the first steps to the doorway of incoming success. While getting top search engine rankings will open the floodgates of targeted traffic, all this traffic is useless if your website visitors don't take any action be it a subscription to your newsletter, a purchase of your products or your affiliate products or any other action.

To capitalize on your search engine traffic, you need to be able to convert those visits into at least one action. Of course, not all your visitors will do anything on your website apart reading any valuable content you might have or download any free stuff. This is also a good way to get repeat visitors which can lead to an action in the future.

Now is the time to concentrate on your website conversion strategies which will be very crucial for success. In fact this is the second most important aspect of Internet marketing after getting the initial traffic.

The formula is as follows:

=> Targeted Traffic: Good Conversion: Sales/Leads/Subscribers

Here are 2 powerful ways to capitalize on your search engine traffic:

(1) Your Website Design Layout

Website design which does not seem that important is extremely crucial to get success on the Internet.

Consider this, you visit a site which is very unprofessional with flashing graphics, poor navigation, slow loading time, getting you confused and gives you a feeling of mistrust. Your only action would be to click on the "Close" button at the top of your browser. Now this site has already lost a potential customer or subscriber.

Or you visit a professional site this time, but you don't really know what to do on the site. The reason is that the person who has designed the site has not taken into consideration the visitors like what he or she wants them to do once they arrive on their homepage or any other pages. Each page on your site must have an objective.

So one of the things that you need to do is to ensure that your site is as professional as can be ie has a friendly navigation menu, fast loading and avoid unnecessary graphics where possible.

The other thing is you need to know beforehand what you want your visitors to do once they arrive on your professional site. When the traffic comes, the best strategy now is to tweak your conversion and make testing often to see what works better for you.

If you run a newsletter, you can place a subscription box on the upper left or upper right corner of your site or if you have some products to sell, you can display one or two on another space. So when your visitors come to your site, either they subscribe or buy one of your products. When any one of these actions is taken, your site is doing its job.

(2) Your Sales Page or Pre-sell Page

If you have affiliate products that you're promoting, the best thing is to pre-sell those visitors, hence you have more chances in making sales. It's like a personal endorsement.

If you have your own products, make use of the following:

(a) A powerful headline which catches attention and entices the visitors to read more, meaning more chances in making sales. Use quotes in your headline. They have been proven to make it more effective.

A headline like "Discover 3 Hidden Steps That You can Quickly & Easily Use to Start A Profitable Internet Business In Less Than 48 Hours" is an example of a catchy headline which can make the visitor stop dead in their tracks.

(b) Bullets to emphasize benefits of your product not features. Benefits sell. People want to know how your product can benefit them.

(c) Real testimonials from other satisfied customers. Sometimes you can get unsolicited testimonials which is good but when you don't, a good way to get testimonials is to offer your product for FREE to experts so that they can review it and send you their feedback.

(d) A professional banner which reflects your product and any benefit that your product conveys.

(e) The use of other colors apart black. The color red catches attention, green makes you think of money, blue soothes the mind.

(f) Use sub headlines to break your mini-site sales copy into chunks of information to make it well organized and more readable.

(g) Use power words to make your sales copy more effective. Words like discover, exclusive, proven, secrets, guaranteed, limited-time, results-fast, quickly, easily etc...are simple little words that can have a dramatic influence on your sales.

(h) Give bonuses or discounts for a limited-time. Put the price of the bonuses and offer genuine discounts.

(i) Use a Post Scriptum(P.S) - This is used at the end of your sales letter to re-state the product benefits and what will happen if these people don't order today or how your product will make their lives better.

(j) Be brave and put your own picture on your site. This seems to be rather banal but putting your photo on your site makes you more credible. Remember trust is important when doing business on the Internet. People like to know they are dealing with a real person instead of a machine.

(k) Use a clear call-to-action eg "Click here now", "Click here now to take advantage of this limited-time offer" or "Click here now to get your discounted copy". This is very important. Don't expect your visitors to take action by themselves. If you have done everything right and forget about including a strong call-to-action, don't be surprised if you see your conversion drop.

The AIDA principle

(1) Attention

(2) Interest

(3) Desire

(4) Action

should be implemented in any sales copy.

(l) State that all purchases are done securely on your site, hence inspiring trust. Include a picture of credit cards.

(m) Offer a guarantee and use a guarantee icon.

(n) Allow people to contact you by providing your personal details.

Working on your website conversion is fundamental to the success of your Internet business. Traffic without any type of action is worthless and when your conversion improves, you'll probably get more results with the same number of traffic numbers simply because you know how to convert better.

So now, you have no excuse not to get more positive results with your search engine traffic.

This article can be freely published on a website as long as it's not modified in any way including the author bylines, plus the hyperlink must be made active just like below.

Jean Lam is the author of the highly acclaimed eBook Top Search Engine Ranking Secrets in Google Revealed, a concise, step-by-step guide to high search engine ranking for the beginner to intermediate level webmaster.

---

Guide to Getting Linked

Getting links from other websites pointing to your site can... Read More

An Introduction to Google Sitemaps

... and why I 'm dying to get finally in... Read More

The Great Search Engine Experiment Revisited Who is the Coolest Guy in the Universe

A recent Search Engine Experiment Demonstrates how by combining Key... Read More

Google Takes Care of Idiots Too

There's an old saying that goes, "God takes care of... Read More

Work With The Search Engines - Dont try to Outsmart the Search Engines

Contrary to the claims of high-priced SEO firms, optimizing your... Read More

SEO Expert Guide - Keyword Analysis (part 3/10)

If you imagine that building an optimized site is like... Read More

SEO, the Simplified Version

Lets get things straight. SEO is a very competitive market.... Read More

Link Popularity: Distribute Content, Not Just Links

You've spent many hours trying to increase your online traffic... Read More

Search Engines - The Dominant Factor

Let's face facts - Search engines are starting to rule... Read More

SEO #2: On-page Optimization

Yesterday you should have read the first course out of... Read More

Banned from Google and Wondering Why?

There are those that get on the computer one night... Read More

Surviving the Search Wars ? Local Directories

The pursuit of online information has become an increasingly dynamic... Read More

A Link From An Ugly Duckling Website With A PR=1 Could Give You 10 to 80 Times More PageRank

Whether you want to start a business and sell on... Read More

10 Things to Expect from Your SEO Copywriter

From the perspective of a business owner, webmaster, or marketing... Read More

How to Get Tons of Top 10 Rankings Guaranteed

Okay I admit it. I was kidding. I can't guarantee... Read More

How To Measure Search Engine Marketing ROI

According to the Search Engine Marketing Professional Organization (SEMPO), advertisers... Read More

Tales, Fails And Betrayals Of Search Engine Placement Part 1

This is the first of a series of articles about... Read More

Twelve Steps to Higher Search Engine Placement

Recent studies suggest that more than 80% of new visitors... Read More

SEO Expert Explains on how to Restore a Website and Remove Sandbox Effect from Your Website

The sandbox effect or (site getting banned on google) has... Read More

10 Costly Search Engine Mistakes to Avoid

If you have a website then you already know the... Read More

Ten Steps To A Well Optimized Website - Step 1: Keyword Selection

This is part one of ten in this search engine... Read More

The Ultimate Free Google Ranking Tool

The first months my website was online, I was constantly... Read More

Using Blogs for SEO

Why Start A Blog?I knew about blogging and blogs for... Read More

SEO #5: Analyzing the Top Ranked Website on Google

Yesterday you should have read the forth course out of... Read More

Maximising Google?s PageRank of Your Website to Maximise Traffic

Google uses PageRank to rank your pages. To maximize your... Read More

META Tags Explained and How To Use Them For Ranking

The META tags are used to provide extra information about... Read More

5 Things to Keep an Eye on in the SEO World in 2005...

After the latest PR update at Google and MSN's beta... Read More

Complete Web-Site Optimization For Search Engines (Part 1)

SEO or search engine optimization strategy now becomes widely popular... Read More

9 Steps to Getting Better Search Engine Rankings

You finally have a website and you are ready to... Read More

Get Traffic You Need - Make Your Links Work

So you have built a nice web site with good... Read More

3.5 Tips To Help You Avoid Becoming The Next Search Engine Outlaw

Tip 1 - Hide And SeekDo not use hidden text... Read More

Writing SEO Copy ? 8 Steps to Success

We all know that the lion's share of web traffic... Read More

2 Powerful Ways To Capitalize on Your Search Engine Traffic

Many marketers know that search engine marketing is among one... Read More