How to Build Massive Keyword Lists

As keyword marketing becomes more and more expensive and competitive, it has become essential when building your lists to focus on the maximum number of phrases and their variations that a surfer might enter into the search engines.

Why?

Because according to Amit Singhal, principal scientist at Google, a guy who really should know what he's talking about, over 50% of the 200 million searches performed a day have never been searched before. He also said: "When performing a search most surfers give a 2-4 word query".

So here are my top 18 recommended ways to build massive keyword lists:

1. Visit your competitor's web pages and look in the title and meta tags.

2. Search for brand names in Google's Sandbox. This will return additional keywords that searchers entered when using the brand name. You can also enter regular keyword phrases and get related keyword phrases that have been searched on Google.

Link: https://adwords.google.com/select/main?cmd=KeywordSandbox

3. Look over your past customer testimonials, and see if there are any keywords you can use. This strategy lets you get inside your customer's mind to produce more market centric keywords.

4. Consider synonyms. A synonym is a word having the same or nearly the same meaning as another word or other words in the language. Enter your keywords into Roget's Theasaurus for a list of related synonyms. Also visit LexFN. Links: http://thesaurus.reference.com & http://www.lexfn.com

5. Think of singular and plurals keywords.

6. What about verbs? Example: Ride, rode, ridden, ridding, rides.

7. Use hyphenation and variations. Example: off-shore, offshore, off shore

8. Consider domain names. Many people enter domain names into the search engines rather than their browser address bar. Example: cnn.com. In July 2004 cnn.com was searched 633677 times on Overture.

9. Get books on your subject and use the terms in the index and glossaries to grow your keyword lists.

10. Download a free copy of Weblog Expert Lite. Then ask your web host how to download your raw stats files. Run them through the software and you will then discover every possible keyword combination that surfers have used to find your website.

Link: http://www.megastep.com/wle

11. Use Wordtracker. What does Wordtracker do? "?helps you find all keyword combinations that bear any relation to your business or service - many of which you might never have considered." Wordtracker is an essential tool to use.

Link: http://www.keywordlistbuilder.co.uk

12. Then go to the Overture Keyword Suggestion Tool. Enter in a keyword and Overture returns all the prior month's searches that include your phrase. The problem with the Overture tool is that it doesn't give you the exact way that the search was entered. This is why it is essential to use a tool like Keyword Tumbler (see #18) to generate the maximum possible number of keyword combinations that a user might enter a search phrase into the engines.

Link: http://inventory.overture.com

13. Use abbreviations and misspellings. A good misspelling tool is Search Spell. Search Spell uses actual misspellings entered into the search engines. Misspelled Keywords is another software tool that will literally create thousands of misspellings for any given keyword phrase you enter into it.

Link: http://www.searchspell.com/typo & http://www.misspelledkeywords.co.uk

14. Use acronyms. An acronym is a word formed from the initial letters of a name. Example: due diligence becomes DD. A good acronym generator is Acronym Finder.

Link: http://www.acronymfinder.com

15. Combine your keyword phrase into one word. Example:

• strawbale houses => strawbalehouses.

16. Use "space" and "+" with keywords. Example:

• strawbale+houses

• strawbale +houses

17. Visit Crossword Compiler and download their demo software. Plug in your keywords and discover a multitude of additional words.

Link: http://www.crossword-compiler.com

18. Once you have your list compiled visit Keyword Tumbler and download the free software. Put your keywords into a text file and then let Keyword Tumbler generate multiple variations of each keyword phrase you have? instantly!

Link: http://www.keywordtumbler.com

It does this simply by mixing the words in each phrase around. Example: "horses for sale" generates a list like this...

• horses for sale

• horses sale for

• for horses sale

• for sale horses

• sale horses for

• sale for horses

As Perry Marshall, author of the Definitive Guide to Google AdWords said at a recent seminar: "Every combination of keywords that somebody could conceivably type in on Google is a market."

Link: http://www.megastep.com/pm

I hope you have found this advice useful? It's the exact same procedure I use everyday when fighting the pay-per-click wars.

Copyright 2004 Rob Taylor

About The Author

Rob Taylor has been marketing online since 1996. He's sold anything from books, debit cards, security products to art prints. Take advantage of his battle tested marketing strategies that could quietly make you five figure cash profits every single month. Subscribe free to his Internet Marketing Strategies newsletter.

---

How Ive Maintained 7 Top Ten Google Rankings For Nine Months

Back in November 2004 I discovered a way to get... Read More

Do You Submit Your Website To All The Search Engines?

There is really only one search engine to worry about... Read More

What You Can Expect From Search Engine

Search engines will be a way for you to generate... Read More

The Myth of Guaranteed #1 Ranking in Search Engine Marketing

You've seen the ads: Guaranteed #1 Ranking! There are no... Read More

META Tags Explained and How To Use Them For Ranking

The META tags are used to provide extra information about... Read More

The Search Engine Optimization Game Is Getting Tricky

For more than 4 years now I have been modifying... Read More

Googles Good-Writing Filter

I was recently struck by the fact that the top-ranking... Read More

Reality Check: A Straightforward Guide to Keywords and Search Engine Optimization (SEO)

Web site owners need to have realistic expectations when it... Read More

8 Essential SEO techniques

1) Title Tag - The title tag is the most... Read More

How Real SEO Analysis Works

If you're serious about SEO, you need to know how... Read More

Reciprocal Links to Boost Link Popularity ?

Link popularity means the number of incoming links pointing to... Read More

The Great Search Engine War, Where Content is King

When search engines first appeared, they were simple affairs consisting... Read More

Maximising Google?s PageRank of Your Website to Maximise Traffic

Google uses PageRank to rank your pages. To maximize your... Read More

Content Is King

Over the past few years, there have been many debates... Read More

SEO Expert Guide - Sitewide Optimization (part 4/10)

In parts 1 and 2 you learnt how to develop... Read More

Duplicate Content Penalty - How to Lose Google Ranking Fast!

Duplicate content penalty. Ever heard of it? This penalty is... Read More

Which Search Engine Optimization Services to choose, Google OR Yahoo?

Search Engine Optimization is emerging as the most powerful form... Read More

How To Make Your Website More Successful? (Part II)

In part I of our series of how to make... Read More

Dynamic Pages

Dynamic pages and the Search Engines By Clare Lawrence 10th... Read More

Link Popularity Explained and How To Build Links

Link popularity is the single most influential factor for determining... Read More

SEO and Directories

If you are a webmaster, then you've probably submitted your... Read More

A Simple White Hat Technique To Get Indexed By Google

Everybody knows that getting indexed in Google is getting more... Read More

How to Google; or How to be Easily Distracted

I set out with the intention of writing a self... Read More

Keep Your Web Site Content Relevant

Visitors and search engines love content-rich web sites, but just... Read More

2 Powerful Ways To Capitalize on Your Search Engine Traffic

Many marketers know that search engine marketing is among one... Read More

Do Not Drop Your Web Site Off the Search Engine Cliff

If you've been feeling like Tom Cruise climbing up the... Read More

Page Rank - A Quick Overview for Beginners

Page Rank (PR) is a specific value for a website... Read More

Achieving Better Search Engine Optimization

The search engine giants are locked in an all out... Read More

Ten Steps To A Well Optimized Website - Step Seven ? Website Submissions

Welcome to part seven in this ten-part search engine positioning... Read More

Search Engine Saturation Tool ? A Must Have SEO Tool

Search Engines have become the soul of the Internet. They... Read More

Googles Trap, DMOZs Nap, And Yahoo!s Crap

On November 16th, 2003, Google commenced an update (the Florida... Read More

SEO Quickstart - 3 Things You can Do to Improve Search Engine Rankings Right Now

Increasing your search engine rankings should certainly be one of... Read More

Complete Web-Site Optimization For Search Engines (Part 2)

Source code optimization.{title}...{/title}This tag is to be a winner. This... Read More