Google Tests Expanded Search To Include Printed Works

Google Labs is currently testing Google Print, which returns results from within scanned printed books along with Google's standard web search results. The searcher doesn't have to do anything special - the printed work results are already included in the Google database. Searchers have the option of narrowing their search by including, for example, the word "book" in their search terms. For example, a search on "home repair" might return a variety of web sites, online merchants, etc., while changing the search to "home repair book" will help filter the results to include more material scanned directly from books.

Publishers don't want their entire books read online of course, so Google limits the number of pages a single user may read at any one time. A user can see the page where their search was found, plus they can go two pages forward and two pages backward from their original result page. Google provides links to merchants where the book can be purchased. Google earns no revenue from book purchases, but they do display their contextual advertising within the Google Print results, and they share this with participating publishers.

Once you've found your search terms in a book, you can then enter additional search terms that will be limited to the book itself, rather than the entire web. Google's selection includes both fiction and non-fiction, technical reference and professional books, textbooks, and more.

Since Google Print is currently in testing, a searcher won't necessarily find results from every book they expect to see. As the program grows, Google has indicated they will continue to add books to their searchable database. Publishers who want to participate can do so for free.

About The Author

Jakob Jelling is the founder of http://www.sitetube.com. Visit his website for the latest on planning, building, promoting and maintaining websites.

---

Google Is Not Only A Search Engine!

When you now organize a street interview and ask people... Read More

Search Engine Optimization (SEO) - Fix Your OffPage!

Search Engine Optimization (SEO) is something you should be aware... Read More

Optimizing Your Website

Search Engine Optimization, optimizing your website for it to be... Read More

Search Engine Optimization Tip: Dont Buy Anything Before You Learn More!

Thinking about purchasing that premium SEO software that will hyper-optimize... Read More

Creating a Google SiteMap For Your Work At Home Business Web Page

Search engine traffic is the best traffic You can get... Read More

Are Your Keywords Making Money for You?

I built my website, it's perfect. My chosen subject of... Read More

10 Quick Ways To Kick-Start Your Profit Pulling Keywords

First, you must realize that targeting the right keywords or... Read More

Page Rank - A Quick Overview for Beginners

Page Rank (PR) is a specific value for a website... Read More

High Google Rankings: Frequency vs. Positioning

There's an assumption that the higher a ranking or positioning... Read More

Google, Yahoo!, Pandoras Box And The Lottery

In the fall of 1990, the musical group Snap had... Read More

10 Things to Expect from Your SEO Copywriter

From the perspective of a business owner, webmaster, or marketing... Read More

Top 10 Little Used SEO Strategies

There are millions of web sites trying to get listed... Read More

Search Engine Wars - Quality Searches Vs Quantity!

It is no secret that Google and Yahoo are on... Read More

Keyword Research And Overture

Many of us who build websites get in the habit... Read More

Google Love - Five Top Tips To Make Google Love Your Site

1. Google love ...Google and all its programming is not... Read More

Search Engine Indexing - 3 Strategies Guaranteed to Skyrocket Your Success

In order to design a website that performs well with... Read More

Getting Listed in the ODP, Google Directory

First of all, the Google directory is really just the... Read More

SEO - Google Sitemaps Explained

Once again I seem to be writing about Google. The... Read More

What Is Search Engine Marketing?

It's in our genes, we're driven to seek. We 'hunt'... Read More

Search Engine Optimization Strategies To Drive More Targeted Traffic To Your Website

Want to drive more targeted traffic to your web site?Want... Read More

Google Loosing Fan Base?

"Nothing last forever but the Earth and sky." - from... Read More

Why You Need a SEO Maintenance Plan

A search engine optimization maintenance service plan will ensure that... Read More

Five Simple Steps to Getting Links to Your Site

Today if you want your site to survive in the... Read More

A Play In The Sandbox Is Necessary

There has been a good deal written about the Google... Read More

Put the Full Power of Google to Work with 11 Google Power Search Tips

Google has many ways to help you find want you... Read More

Google Groups

Some very early users of the Internet - not the... Read More

Duplicate the Exact Steps Used to Get a Number 1 Yahoo Ranking in Less than 30 Days

If you have ever been into a McDonalds you will... Read More

What You Did Wrong With Your Domain Names!

Trying to improve search engine rankings is just like a... Read More

Search Engine Optimization Tips For 2005 - Part One

Anybody who has their own website or is involved in... Read More

What Makes The Perfect SEO Firm?

SEO companies come in all shapes and sizes. You've got... Read More

Google Local Search And The Impact On Natural Optimization

With the advent of Google Local, a service that helps... Read More

The Biggest SEO Scam of All

While there are many ethical SEO firms serving Internet users... Read More

Search Engine Strategies for Affiliate Websites

The major search engines are always on the lookout to... Read More