Search Engine Optimization for Beginners

If you are confused about terms like "search engine optimization" or having a "search engine friendly" site, then listen up! I am here to help.

Depending on how long you have had, or considered having, a website online, you have heard terms thrown around like the above or even worse, acronyms! SEO comes to mind.

Really there is not that much to fear even if you have no idea right now what is really meant by having a search engine friendly site.

Here is what search engines like to have in their results when people type in keywords:

1. A site with lots of content.

2. A site with UNIQUE content (Original - meaning you wrote it or you paid someone to write it for you.)

3. Sites that are well organized link-wise (meaning simple navigation from the main page of your site to every other page of your site.)

4. Sites that have links pointing to them from other popular, relevant sites. (sites that are similar in content to yours but that are not in direct competition with yours in content)

5. Sites that change regularly (not static but always growing with new content on a regular basis)

6. Sites they can read. (search engine robots cannot read javascript for instance and therefore you get no credit for whatever content is in that application on your site)

7. Tightly themed sites. It is easier for an engine to rank your site properly (where you want it to be) if you are not all over the map in content.

Exception: Portal sites or directories. But this is an item for another article all together

What About The Complicated Stuff?

There really isn't anything complicated about what the search engines want. But if you have stumbled into a search engine forum you were likely blown away with comments and tips that were completely over your head.

There is a difference between basic, standard optimization and the stuff they talk about in those forums. While visting SEO forums is good to keep up on new things as you go along, many people get confused and the forums are the breeding grounds for confusion when you are a beginner.

Try to learn advanced SEO from noted experts in the field rather than taking anything in chats or forums as gospel. A lot more people THINK they know what they are doing than actually do.

Remember that anything someone is willing to give away for free which, if it works, could be worth tens of thousands of dollars in high rankings resulting in high sales, is probably something that is old hat and not effective anymore.

But for now, you have a lot of work to do on the basics. The advanced stuff can come later. Relative to the advanced SEO, getting the basics right is the most powerful move you can make because you are going from zero to moving up in rankings by, many times, tens of thousands of spaces in a relatively short time.

Advanced SEO focuses on moving your site from high rankings slightly higher rankings.

Keywords

Your content is the most important thing about a website. It must be friendly to the search engines meaning no special java script or other stuff. Just good old fashioned HTML. You will do fine with PHP, SHTML, and other things, but for the purpose of this article, HTML is the way most people construct their sites.

You should use a good density of your main keyword phrase for each page of your site within the content. If you are going after a high ranking for the phrase "dog leashes" you need to have that phrase in the title of the page and throughout the content.

Programs that are great for analyzing your site and giving feedback on how to improve your rankings don't come any more highly recommended that Internet Business Promoter from Axandra.

More Info: http://www.Axandra.com/go.to/jdh358

Nice thing about the software above is that it teaches you search engine optimization while it works on your site. So having it is like having a course on optimization while your site is altered for the best placement in the search engines at the same time.

The main recommendation I have for people starting to deal with optimizing their sites for the engines is to take things one at a time and get the basics down before you start messing with advanced strategies.

And when you start down that road, information you pay for is usually more accurate and more valuable than hanging around in forums. High rankings are worth a LOT of money and people don't work hard to become experts just to give that information away.

Good luck and get to work!

Jack Humphrey is the CEO of http://WebFoxMedia.com, an online marketing consulting firm that focuses on publicity, traffic generation and website development for small to large companies.

---

Reciprocal Link Exchange Management Software

When shopping online for Link Management Software that can... Read More

Ten Critical Website and Search Engine Promotion Mistakes

When it comes to promoting your website, you might think... Read More

Why You Need a SEO Maintenance Plan

A search engine optimization maintenance service plan will ensure that... Read More

Would You Let A Dog Or A Butler Market Your Website?

The latest news to hit the Internet's 'water cooler' is... Read More

Monitor and Increase Your Search Engine Visibility with the DIY SEO Tools

In this three part article, you'll find many tools that... Read More

Google Ranking WITHOUT Ever Submitting To Google!

A while back, I read an article that explained how... Read More

How To See What Pages Of Your Site Google Has In Its Index

There is a lag time between the indexing or updating... Read More

Search Engine Spiders Lost Without Guidance - Post This Sign!

The robots.txt file is an exclusion standard required by all... Read More

Link Popularity Pitfalls

As we all know Google uses their PageRank technology to... Read More

Search Engine Marketing Hype Killing Small Businesses

Think about the first thing you ever heard about "marketing... Read More

SEO Training - Avoid Making this Costly Mistake!

SEO training can be overwhelming. There are literally hundreds of... Read More

eMarketing Sabotage - Top 10 Steps To Kill Your Search Engine Marketing Practices

We at America Web Works find ourselves amazed at the... Read More

When SEO Takes the Value out of a Website

Every webmaster would like to see his/her website to be... Read More

Link Popularity: Improve Your Search Engine Rankings

What is link popularity?Link Popularity is simply the total number... Read More

What In The World Is This Google Sandbox Theory Thing? And How Do I Beat It?

Ok, so over the past month or so I've been... Read More

All about SEO or SFO?

First let's start with definitions:SEO: Search Engine Optimization, SFO: Search... Read More

Straight Talk on Search Engine Optimization

To get your website listed well in the major search... Read More

Taking Advantage of Googles Sandbox Effect

Most new sites submitted to Google (at least within the... Read More

Seecrets on Website Promotion: Search Engine Wars ? a Different Perspective

The objective of all search engine providers is epitomized by... Read More

Google Page Rank Is Dead - Part III

HELP! My PR page rank is grey, call the development... Read More

How To Boost Your Keyword Density On Your Web Site To Gain Top Positions At The Search Engines

Let's talk about what keyword density is and how to... Read More

Internet 2005: The Ten Billions Pages Search Engines

To see each and every page during 10 seconds would... Read More

Affordable Small Business SEO: 5 Common SEO Errors and How to Fix Them

Don't put the cart before the horse.You can't do SEO... Read More

The Search Doesnt End at Your Homepage

In a recent report for a new client, I wrote:... Read More

Link Exchange Tips, No Tricks

Use text links, avoid image links. Anyhow, if you... Read More

Optimize Your Website or Get Lost In The Crowd!

It used to be that designing an attractive website to... Read More

8 Essential SEO techniques

1) Title Tag - The title tag is the most... Read More

Absolute Top Five Search Engine Marketing Myths Uncovered!

It's no secret that Search Engine marketing can drive significant... Read More

SEO Expert Guide - Ongoing Monitoring of Results (part 9/10)

In the Guide, you have, so far, learnt how to... Read More

Google Gunning For Directories?

Why is it that webmasters are so quick to blame... Read More

Website Copy-writing for Higher Sales and Higher Search Engine Ranking

Why, you ask? Mainly, because search engines want to provide... Read More

The Simple Formula To Search Engines

Search engines are one of the best tools to bring... Read More

Google Search Algorithm Patent Application Creates Spring Buzz!

Google applied for a patent on their ranking algorithm as... Read More