What is Lead Generation?

Lead Generation is vital to all businesses. All companies try to attract new customers, and this is a kind of lead generation.

Lead generation includes anything that a business does to gather a list of new or potential clients and involves a number of techniques used to create interest in potential customers. Some techniques commonly used for lead generation are direct mail, telemarketing, requests for proposals, requests for quotes, referrals, trade show demonstrations, seminars, and advertising. If done correctly, each of these methods will generate a list of interested potential clients for the business.

Advertising is perhaps the most obvious way to generate leads. People who respond to a company's advertisements often become customers. Requests for proposals involve potential clients asking the business to come up with solutions and price ranges for particular problems or issues the customer may have. For example, if a city asks for a bid on a project from a construction contracting firm, then the contracting firm has generated a lead.

Requests for quotes are similar-for example, car insurance companies offer free rate quotes. When the potential client asks for the quote, they give the insurance company information about themselves that the company can then save for future use. Direct mail is when a business sends out fliers or brochures to a large number of people in the hope of attaining new customers. When a business has employees make cold calls to a list of people, they are telemarketing. The business hopes that some people will listen to the callers and become interested in the business. Trade show demonstrations and seminars are designed to appeal to people who are already interested in the business's product.

The business always tries to present itself as better than its competitors. Referrals are common in many types of business. Some firms use personal information to make lists of potential customers to be sold to interested businesses.

Generating leads is a vital part of any sales related operation. Without knowing who may be interested in their products, companies would have no idea how to generate revenue and would have to rely solely on repeat business from existing customers.

Lead Generation Info provides detailed information about sales, mortage, MLM, business-to-business, internet, and insurance lead generation, lead generation telemarketing, and more. Lead Generation Info is the sister site of MLM Leads Web.

In The News:


pen paper and inkwell


cat break through


The Top 10 Ways to Add Extra Value

Everyone wants the best possible value in every transaction, but... Read More

I Am A Habit

JOHN DI LEMME on "I Am A Habit"H-A-B-I-T...When 95% of... Read More

How to ASK for Business -- WITHOUT appearing Pushy --

GIVING Vs "SELLING"Never lose sight of the importance of providing... Read More

Five Deadly Sales Letter Mistakes

To be effective your sales letter must be opened, read,... Read More

How to Leverage Your Influence

Why do we get into sales? Typically it is two... Read More

Can Barter Help Increase Cash Sales and Visability for Your Small Business?

Barter is becoming an increasingly popular method of commerce. The... Read More

What Are Car Boot Sales?

If you live in England then you will already be... Read More

Lead Companies, Eight Features To Consider

So now the time has come to invest in Lead... Read More

How to Reach Purchasing Agents of Big Corporations

Now business owners and sales professionals can develop a Faster... Read More

Listen! How to Sell More by Listening More!

In my opinion, one of the biggest skills of being... Read More

How To Make The Most Out of a Business Networking Event

You're not alone. Most people are uncomfortable walking into a... Read More

The Top 10 Myths About the Sales Profession

Myth 1: Sales People are all Shady!In the Broadway play... Read More

Ten Tips for Choosing the Right Direct Sales Company

Direct sales can be your ticket to a profitable home-based... Read More

How A Simple Greeting Or Post Card Can Turn Into Cash ? Guaranteed

I've been using a technique that has helped me to... Read More

Store Owners - Five Ideas to Increase Sales

1. Animate your window display.How often do you change your... Read More

The Email Blow-Off

This week's article is my response to a question by... Read More

Powerful Words

Hi, I'd like to discuss the most powerful words you... Read More

The Best Day In The Week

The best day of the week is TODAY, of course.... Read More

In Sales Service Means Business

Some businesses flourish while others slowly fade away. There's usually... Read More

The Answers (1 - 5) Are Here !!! - Challenge Yourself - Evaluate Your Selling Skills

"THE ANSWERS (1 - 5) ARE HERE!!!"Question 1) List the... Read More

How Many Ways Do You Have To Justify Your Price?

If you were selling a mansion, and you were selling... Read More

Dress as Though You Mean Business

Could casual Friday be undermining your leadership ability?One of the... Read More

Increasing Short and Long Term Profits

"I was at your site for all of two minutes... Read More

Don?t Waste My Time!

Many participants in my programs ask how to deal with... Read More

Creating Your Perfect Pitch!

Why should you describe your business to others in 5... Read More

The Hands On Approach

While living in the technology age where everything is computerized,... Read More

Before They buy What You Say - 10 Steps To Selling Yourself

You are the productWe're all in the selling business whether... Read More

Peddlers, Hucksters, & Empty Suits

Ever feel like you were "just a salesperson"? I think... Read More

Handshake Intimidation

In some situations, attempting to intimidate the other person will... Read More

101 Ways to Improve Your Direct Mail Response

1. Mail to your customers more often. If you are... Read More

A Look at Store Fixture Parts

Products for sale need to be displayed in a manner... Read More

An Introductino to Insurance Lead Generation

It is vital that insurance salespeople have a steady stream... Read More

Why There Will Always Be High Paying Sales Jobs

With the dot.com revolution crushing once solid business models on... Read More