Being a good listener requires more than just keeping quiet while the other person is talking. Do you hear everything that is being said? Do you understand it completely?
Here are some tips on how to become a more effective listener:
FOCUS in on the basic message. Try to pinpoint the main ideas the person is expressing. Ask yourself what the speaker is trying to say. If you're not sure, ask. "Bill, I believe what I heard is?Am I on track?"
UNDERSTAND what is being said.
Keep asking yourself if you understand what is being said. If you don't, ask for clarification ? and keep asking until you are sure you fully understand. "Bill, I'm not sure I understand how this relates to that, can you help me out?" What you don't understand, you can't recall. Additionally, if you don't understand what is being said, your mind is more likely to wander and your listening effectiveness diminishes.
Don't get DISTRACTED.
Don't let trivial things like the speaker's appearance or random noises divert your attention from what he or she is saying. Listen to the speaker's whole sentence. Listen not only for content, but context. Anytime you catch yourself being distracted by something that draws your attention away from the speaker's words, make a conscious effort to focus back on the words.
Listen with your "GUT."
The speaker's tone and body language will impart meaning. These subtle clues are quickly picked up by the unconscious mind and leave us with a particular feeling about the speaker. When you are left with a "feeling" about someone after a conversation ? that they are sincere, they are hiding something, they can't be trusted, etc. ? it is a sign that your unconscious mind has put two and two together and come up with an evaluation.
Become PERSONALLY absorbed in what is being said. You can't listen effectively if you are only "going through the motions." Every subject has some interesting angle, some impact on you or something you can learn. In order to uncover those elements, you must first abandon your prejudiced or preconceived ideas. If you enter into a conversation with the notion that the other person has nothing of interest or importance to say, you will miss what is important.
Get INVOLVED.
To keep your active attention on what is being said, and offer comments. If the situation permits, offer your own perspective on what is being said. Ask a question or relate a relevant story that reinforces what the person is saying, or represents a different point of view. Ask yourself how what the person is saying relates to other situations or experiences.
In summary, LISTEN PROACTIVELY
There is more to listening than just passively hearing the words someone is speaking.
Source: The President's Club Report, March-April 1999, ©1999, Sandler Systems, Inc. All rights reserved.
Dan Hudock is an owner of the Sandler Sales Institute in Pittsburgh, PA. He can be reached at (724) 940-2388 or dan@sandler.com. His web site is: http://www.dan.sandler.com
![]() |
|
![]() |
|
![]() |
|
![]() |
Always give a reason for the sale for credibility. 1.... Read More
Let me tell you about my friend Peter who has... Read More
There are hundreds of books available to teach you how... Read More
TELEPHONE TECHNIQUESSelling face to face is different from selling on... Read More
The question: "When should a growing company slow down its... Read More
Here are four simple things you can do to take... Read More
A mobile auto detailer and their profits are tied to... Read More
I went shopping for clothes today.My plan was to buy... Read More
How many of you have a corporate web site? Everybody... Read More
I've been using a technique that has helped me to... Read More
Sales is all about negotiating. You are negotiating from the... Read More
Many stores on a budget choose to buy a used... Read More
Strategies to help produce your brochure, advertisment or direct mail.... Read More
I was sitting at my desk last week when my... Read More
The traditional "Quotation" was originally devised during the Industrial Revolution... Read More
I've written previously about how to attract customers and how... Read More
Robert Louis Stevenson said 'Everything in Life is Selling' and... Read More
Imagine being in a crowded concert or bar. All of... Read More
"If you do anything foolish or try to get out... Read More
THE 7 KEYS TO GETTING MORE CLIENTS THAN YOU CAN... Read More
Hypnosis has been a taboo word for far too long.... Read More
Several weeks ago, I conducted a "Mastering the Cold Call"... Read More
First - being before all others. Fast - moving or... Read More
"Hello, is (pause) puh-TREE-shuh home?"So started my weekend lesson in... Read More
I've recently been hearing sales companies talk about how they... Read More
Web sites exist for essentially two purposes. The first is... Read More
I've found that winners say "I choose to." Whiners, on... Read More
Consulting Vs Selling, How we can make sales by not... Read More
A lot of effort is put into getting new clients.... Read More
Smart buyers will always ask for a better price. Unfortunately,... Read More
Writing fundraising letters can be an effective way to request... Read More
It is a basic tenet of behavioral psychology that people... Read More
After careful consideration, we have chosen our vendor, and it's... Read More
Part I of this article explored how strategies of Neuro-Linguistic... Read More
Telephone canvassing, or cold calling, is the practice of sitting... Read More
Many companies are looking to improve upon the speed, security,... Read More
So it's finally come time to sell the business. After... Read More
You have a great product, but it's not flying off... Read More
ReferralsA substantial part of your business can come from referrals.... Read More
Why would a prospect buy from you rather than from... Read More
Have you ever wondered why some people use long sales... Read More
Who likes cold calling? Most salespeople don't like cold calling,... Read More
I wonder when we decided to become a sales person.... Read More
Junk mail. We all get it. And it goes straight... Read More
Selling To Women - Selling To Men - It Isn't... Read More
You're not alone. Most people are uncomfortable walking into a... Read More
(Objection handling tips excerpted from Objections! Objections! Objections!)People buy people.... Read More
When you think about ways to gain repeat business from... Read More
Authors/publishers are great at getting their books written. Entrepreneurs know... Read More
Selling a service isn't the same as selling a product.... Read More
What do the words that you use say about you?... Read More
Do you have 5, 10, or 20 years of sales... Read More
For the past months, maybe a year, I've been hearing... Read More
I've written previously about how to attract customers and how... Read More
With hundreds of direct sales companies out there, how do... Read More
Have you ever run DOWN an escalator that was going... Read More
Selling is just a whole lot easier when you know... Read More
What do you think it is? Many experts insist it's... Read More
My new job was to sell Commercial Service Agreements. It... Read More
The main reason for buyer resistance and selling stalls boils... Read More
You have all seen them,the sales letters that never ends.... Read More
We all have people whom we find difficult. We don't... Read More
So the other day I'm watching the movie The Matrix,... Read More
Ahh. Selling. Sometimes, this is a word that is dreaded... Read More
As a business owner, I receive my share of sales... Read More
A conversation: The Salesperson: "I don't cold call-I want to... Read More
Sales |