The time comes for all mortgage brokers and loan officers to consider spending some of their hard earned money by testing the waters of mortgage leads.
After all, leads are the name of the game.
If the time is right for you, it is important to do you research, remember, you are testing the waters, not diving right in. Investigate as many lead companies as you can before you decide which one is right for you.
Equally important is the lead itself, while doing your research, consider these three things about the type of lead you will be getting.
Where did the lead come from?
Speak with a representative from the lead company to determine where the leads are being generated from. Lead companies use different methods for obtaining their leads. Some of the more common ways lead companies generate leads is through e-mail campaigns, advertisements on search engines, directing potential customers to web sites that they own, and purchasing leads in bulk from other companies.
Is the lead fresh or recycled?
Some lead companies sell their leads in what they call "real time," which means the leads are fresh, usually no more than a day old.
A recycled lead, is a lead that a company will sell multiple times, or they are buying their leads in bulk at a cheap price and reselling them for a profit.
Not to say one is better than the other, the reason being, the difference in price.
A fresh lead will undoubtedly cost more than a recycled lead. It all depends on what you are looking for, quality or quantity.
If the lead is bad, will you get your money back?
Make sure you are 100% confident that the lead company you are dealing with has a fair return policy. Most lead companies have software in place, or verify the lead before they sell it to weed out any fake, or bogus leads. But even with these barriers in place, it is not unusual for one to slip through the cracks. If you receive a bogus lead, there is no reason why you shouldn't get your money back.
Jay Conners has more than fifteen years of sales and marketing experience in the banking and mortgage industry, and is the owner of J. Conners, Mortgage leads reviews a mortgage resource center for mortgage brokers, loan officers, and lenders. He is also the owner of Www.callprospect.com a mortgage lead company, specializing in fresh leads. Jay Conners can be contacted via e-mail at sales@callprospect.com
![]() |
|
![]() |
|
![]() |
|
![]() |
Whenever I speak with new salesreps and entrepreneurs, I hear... Read More
First, recognize that motivation is an inside job. The word... Read More
Last minute discounting has become so prevalent that many companies... Read More
Why do we get into sales? Typically it is two... Read More
Most salespeople I know consider cold calling a dreadful, but... Read More
Offering gift certificates is an excellent way of increasing sales... Read More
When buying something, you can buy in one of two... Read More
To be effective your sales letter must be opened, read,... Read More
THE 7 KEYS TO GETTING MORE CLIENTS THAN YOU CAN... Read More
The other day, I received the last issue of a... Read More
American consumers have spoken and have done so loudly registering... Read More
Some of the best sales people I have ever met,... Read More
A white paper supports PR, marketing and sales because it... Read More
When a request for proposal (RFP) comes in, you get... Read More
Here are four simple things you can do to take... Read More
Where many marketing conversations get off-track are the ones you... Read More
After completing a workshop on personal productivity or time management,... Read More
Will you do just about anything, including sending out hundreds... Read More
The main reason for buyer resistance and selling stalls boils... Read More
Back in the days when I sold for CTV and... Read More
Psychological Tricks in Selling By Stephen Bucaro In this article,... Read More
For the past months, maybe a year, I've been hearing... Read More
I just bought six square pieces of spongy fabric for... Read More
Lead Generation is vital to all businesses. All companies try... Read More
Recently I was out trail running along the South Fork... Read More
With the dot.com revolution crushing once solid business models on... Read More
Do you have 5, 10, or 20 years of sales... Read More
I've written previously about how to attract customers and how... Read More
As a result of providing marketing consulting, training and coaching... Read More
Our world of selling is closed off from other areas... Read More
Why should you describe your business to others in 5... Read More
Sales letters, sent via e-mail or snail mail, are an... Read More
A completed communication consists of a sender and a receiver.... Read More
Do you hang up on telemarketers? 9 times out of... Read More
Lead Generation is vital to all businesses. All companies try... Read More
Offering gift certificates is an excellent way of increasing sales... Read More
You know that word of mouth can grow your business.... Read More
I would like to share a disturbing little secret with... Read More
Speak to almost any self employed professional and most of... Read More
It is important that organizations find other companies to do... Read More
Any company in today's global economy must eventually face the... Read More
After careful consideration, we have chosen our vendor, and it's... Read More
Not all mannequins are made to look like full-grown adults.... Read More
What can strike terror into the heart of even the... Read More
One of the top brewing companies in America is a... Read More
Everybody is familiar with the old retail chant, "Location, location,... Read More
You could just send out your brochure to potential customers... Read More
What do the words that you use say about you?... Read More
I was sitting at my desk last week when my... Read More
Always give a reason for the sale for credibility. 1.... Read More
When I first started out as a loan officer, one... Read More
Do you clam up on the telephone? An advertising rep... Read More
Do you know your conversion rates? Conversion rate is the... Read More
One disadvantage of selling by telephone is the lack of... Read More
Freebees--Freebees--FreebeesWHY PAY, WHEN "YOU CAN HAVE IT FOR FREE?"There are... Read More
"Value-added." That word is used so much it has become... Read More
Zig Ziglar use to say in seminars and on tapes... Read More
The most effective prospecting techniques were revealed in the August... Read More
Have you ever stepped your way through the sales process... Read More
Any company that relies on selling a product or service... Read More
This week's article is my response to a question by... Read More
After our first half-hour telephone coaching session, when asked what... Read More
Recently, I wrote about about creating specific, compelling goals that... Read More
If you are in Sales, you have probably heard these... Read More
Mannequins are primarily used in stores to display clothing. A... Read More
Consulting Vs Selling, How we can make sales by not... Read More
Sales |