Top Seven Ways to Write An Order-Pulling Sales Letter

Ready to put your Web pages up? Ready to sell a lot more products and services? If you're not getting the sales, you want you may want to think "makeover." Whether you're just starting or doing a web makeover, you need to Power Write your sales letters.

Before you call your Web master to design your web site, you want to be sure you have great sales copy for each product or service you want to sell.

What Doesn't Sell

-big pictures
-my mission
-my bio
-subscribe to my ezine
-dark colors
-a lot of script
-page takes more than 10 seconds to load

In my first Web site, I made many mistakes. Sales for six products didn't go over $200 a month. For the second Web site, each product, and service sales letter gave my visitors reasons to buy. Sales were $75 the first month, and in four months, they reached $2265. The next year they went to 3000 and each year after, over $4500.

Sales letters Sell! Here's 7 Sales Letter How-To's

1. Start the Letter with a Benefit-Driven Headline.

In a large Times Roman font, put up a question or benefit-driven headline that grabs your visitor by the collar. For example, "Want a quick and easy way to quadruple your Online Income in Four Months?

If you answered, "yes" to yourself, this headline succeeds, because you will keep reading. If you said, "No, I don't believe this, "but I'm curious where this is going," the headline still succeeds. This headline should lead right into the benefits of your product or service.

2. Add the Top Five Benefits of your Product or Service in Bullet Form.

To define your top benefits start with a list of problems your client or customer wants solutions for. Your answer for your particular audiences problem is the benefit. Benefits sell.

Examples: Save time or money; Build Business, Create better relationships, Create more health, Develop your spirituality.

Too many professionals and business people assume features are what sell. Be sure to include both benefits and features in every sales letter. Example: Imagine 1000's of people reading your book next month by using the "Essential Nine Hot-Selling Points." (Benefit ? book sales; feature-the Marketing how-tos)

3. Address your Potential Buyer's Resistances.

Remember to tell a background story of where your audience is NOW so they will emotionally connect with your solutions (the product or service). Let's say they want to write an eBook or print book to make themselves the "expert," make life-long passive income, or share their unique message.

Many people don't write a book because they doubt it will sell well enough for all the effort, it may not be significant enough, it will take too long, cost too much money, and they really aren't writers. One, by one, your sales letter addresses their concerns and shows these potential buyers why they need to write a book to brand their business or share their message. You show them how they can become an excellent author and make their books more salable, while building their practice and profits.

4. Sprinkle Testimonials Throughout your Sales Letter.

Potential buyers who visit your site or another one that sells your products are more pulled to buy when they think other people have already. If these people are happy with your product or service, they will be too.

Include testimonials from experts in your field, celebrities, man/woman on the street, and other people who have profited from your advice. Make the testimonials stand out with a different color background. A photo plus the blurb adds power.

5. Offer your potential customers three or four chances to buy.

They may have already decided to buy before coming to your sales letter, so offer a "Buy Now" button near the top of the sales letter. Offer more buying opportunities along the way after a list of benefits and features for your product or service.

6. End your Sales Letter with your 100% Money-Back Guarantee.

"This product comes with a 100% Money Back Guarantee. Read this book cover to cover, and if the strategies don't work for you within 60 days, we'll cheerfully refund your money, and you can keep the product too!"

7. Make your Sales Letter Credible.

Make sure your free bonus reports are not worth more than the price of your product. Would you believe this offer "order this $49 book now and receive 4 special bonus reports worth $395?"

Make sure you have written the best sales letter you can. Polish it with a professional editor. Test it after a month. If you haven't increased sales, you may need to revise Web site sales letter.

Without a sales letter for your potential customers you leave them bored, non-inspired, and without enough information to make that decision to buy. Your precious visitors will leave your site, never to return.

Judy Cullins ©2005 All Rights Reserved.

Judy Cullins, 20-year Book and Internet Marketing Coach works with small business people who want to make a difference in people's lives, build their credibility and clients, and make a consistent life-long income. Judy is author of 10 eBooks including Write your eBook or Other Short Book Fast, Ten Non-Techie Ways to Market Your Book Online, The Fast and Cheap Way to Explode Your Targeted Web Traffic, and Power Writing for Web Sites That Sell. She offers free help through her 2 monthly ezines, "The BookCoach Says...," "Business Tip of the Month," blog Q & A at http://www.bookcoaching.com and over 185 free articles.

Email her at Judy@bookcoaching.com
Phone: 619/466-0622 -- Orders: 866/200-9743

In The News:


pen paper and inkwell


cat break through


Creating Intense Emotions That Motivate People

Ever wish that your presentations could be as much fun... Read More

A Look at Store Fixture Parts

Products for sale need to be displayed in a manner... Read More

Breaking Through The Comfort Zone Barrier

After completing a workshop on personal productivity or time management,... Read More

7 Ways to Stop Selling & Start Building Relationships

Sometimes we can all use a friendly reminder to keep... Read More

The Best Day In The Week

The best day of the week is TODAY, of course.... Read More

The Benefits of Buying Used Store Fixtures

The difference between antique or vintage store fixtures and used... Read More

7 Pitfalls of Using Email to Sell

* Are you sending e-mails to prospects instead of calling... Read More

The Anatomy of a Sales Letter

When Dr. Frankenstein exclaimed "it's alive... it's alive," he thought... Read More

Lead Generation Sins - 7 Of Them!

I really just don't get it.How can so many businesses... Read More

Connecting with Customers

I just got off the phone with a friend of... Read More

Wholesale Secrets Revealed: The Holy Grail Of Wholesale!

Like the legendary search for the Holy Grail, the cup... Read More

Why Are Customers So Indecisive?

Do you know why your customer won't buy? You've given... Read More

Casual Networking

What comes to mind when you think of networking --... Read More

Winning Sales Proposals

Your proposal is selling for you when you're not there,... Read More

Health Insurance Lead and Health Insurance Leads

Health insurance lead generation systems provide a stead stream of... Read More

Why There Will Always Be High Paying Sales Jobs

With the dot.com revolution crushing once solid business models on... Read More

Ten Top Tips for Terminating Telephone Terror

1. Make telephone callsFew things are more terrifying than the... Read More

Aikido and The Art of Cold Calling

Imagine being in a crowded concert or bar. All of... Read More

A Look at Child Mannequins

Not all mannequins are made to look like full-grown adults.... Read More

Cold Calling Pressure Reduction

Who likes cold calling? Most salespeople don't like cold calling,... Read More

Selling Abilities - Part 1

Selling "-abilities": Reliability (Part 1 of 4) Most salespeople... Read More

Sell With KISS, As In Keep It Simple, Stupid

One of the most useful and fundamental communications lessons that... Read More

Nothing Happens Until Someone Sells Somthing

You can always tell a good salesperson, they are always... Read More

Revenue Growth Through Alliances

Any company in today's global economy must eventually face the... Read More

Sell More Products and Services with Testimonials

Testimonials are all-important to sell anything. You may already have... Read More

Before They buy What You Say - 10 Steps To Selling Yourself

You are the productWe're all in the selling business whether... Read More

Dr. Seuss?s 3-Step Selling Process

Hello Everyone: Here's a unique look at learning how tosell:... Read More

Success Reloaded: The Matrix

So the other day I'm watching the movie The Matrix,... Read More

Solution-Sell is a Myth!

Who among us is not already up to here with... Read More

Follow the Long Yellow Copy: Do Long Scrolling Sales Letters Work?

Have you ever sat through a movie and got to... Read More

How to Make Sure You Sell More!

Make sure you target women. It's true for almost anything... Read More

Are You Selling What They Want To Buy? Is It An Appropriate Solution?

Let me tell you about my friend Peter who has... Read More

At-ti-tude, n

At-ti-tude, n.One of Webster's dictionaries describes the word attitude as:a... Read More