How to Make Sure You Sell More!

Make sure you target women. It's true for almost anything you are selling. According to Women Mean Business: The Secret to Selling to Women, eighty percent of all checks written in the US are written by women and they purchase 80-% of all consumer goods in the U.S. That's not a market segment you can afford to ignore. Even for items traditionally thought of as male dominated, such as consumer electronics, women have significant influence.

The Consumer Electronics Association (CEA) found women actually spent more on technology in 2003 than men, accounting for $55B of the $96B spent on electronics gear. Auto industry research shows that 65% of new vehicle purchases are substantially influenced or directly made by women. A 2005 study by Lucid Marketing found that your business will suffer if your business web site doesn't measure up with women consumers.

How can this help you? Make sure you actively pursue women as customers, even if you don't sell goods or services that you think appeal to women. Make sure your site or facility appeals to women as well as men. Women tend to feel uncomfortable around unhelpful or pushy salespeople. This occurs often in segments such as automotive or consumer electronics, where sales people tend to try to dominate or "sell down" to women. This could give you an advantage if you sell on the web, where this would not be a concern.

According to the Lucid study, women value the following attributes in an e-commerce website.

? Easy navigation
? Maximum product selection
? Product reviews / recommendations
? In-depth product information
? Competitive pricing

Make sure your site provides these things.

According to retail statistics, women tend to make purchase decisions based more on lifestyle and aesthetics. Keep this in mind when formulating your product mix and promotional strategy. Women and men both desire flat panel TVs for example, but for different reasons. Men tend to either want to impress their friends or have them because they are 'cool'. Women want a flat panel more because they intrude minimally on a room's design, space and aesthetics.

Women also tend to be influenced by safety and security more than male customers. Make use of this on your site and in your store.

For all of you that sell in traditionally male dominated segments, explode your sales by making sure you don't neglect women. This strategy will open new horizons to your business and allow you to generate more referrals from satisfied women customers.

Steve Faber has been successfully marketing both on and off line for years. He has been a principal for a bricks n mortar business that grossed almost $2 million a year. He has been involved with several successful websites for both bricks n mortar and online businesses. You can get his free newsletter with great information to really grow your business at: http://site.liveanotherday.com/newsletter.html

---

Aamazing Tips To Increase Your Sales

1. When you make your first sale, follow-up with the... Read More

Freebies

Freebees--Freebees--FreebeesWHY PAY, WHEN "YOU CAN HAVE IT FOR FREE?"There are... Read More

Things You Need to Know Before Joining a Direct Sales Company

A lot of people are very intrigued by the idea... Read More

17 Tips for Bringing Your Event to Life

Your job as an event planner doesn't stop with the... Read More

Sex Sells!

An attractive woman has a decided advantage as sales representative... Read More

7 Pitfalls of Using Email to Sell

* Are you sending e-mails to prospects instead of calling... Read More

How To Set Goals and Achieve Them

We use only 5% of God's given potential, 95% of... Read More

Exporting to Europe: Not the Challenges You Think

If you plan to do sell your product or service... Read More

Value Based Pricing, Not Price Cutting

Special Requirements for Reprint: we ask only that you include... Read More

A Quick and Simple Tip For Gaining Customers

In the course of my career, I've had to deal... Read More

Two Mistakes That Will Cost You Money

You've met a new prospect, accurately assessed their needs and... Read More

Ten Top Tips for Terminating Telephone Terror

1. Make telephone callsFew things are more terrifying than the... Read More

Why Are We All So Afraid?

What can strike terror into the heart of even the... Read More

Leveraging Yourself Up To Executives When Selling

The fastest way to get a decision made is to... Read More

Handling Objections

HANDLING OBJECTIONSSales presentation is not always going to be plain... Read More

Getting Referrals

ReferralsA substantial part of your business can come from referrals.... Read More

Telephone Techniques

TELEPHONE TECHNIQUESSelling face to face is different from selling on... Read More

Do You Have Enough Prospects To Make Your Numbers?

Several years ago I worked with a CPA who wanted... Read More

Caring - The Secret Sales Strategy

Sales information resource Just Sell, calls caring "sales love". Here's... Read More

Dr. Seuss?s 3-Step Selling Process

Hello Everyone: Here's a unique look at learning how tosell:... Read More

The Force That Drives Buying Decisions

What do people buy? They don't buy your wonderful presentation.... Read More

Consumer Effort And The Purchase Decision

It is a basic tenet of behavioral psychology that people... Read More

Your Profit is in Your Follow-up: A System for Increased Sales Conversion

No matter what you sell--products, services, or causes--one of the... Read More

The Benefits of Buying Used Store Fixtures

The difference between antique or vintage store fixtures and used... Read More

Qualifying Your Prospect

How do you respond when an absolute stranger calls, at... Read More

Write Fundraising Letter Overlines That Donors Cant Resist (Includes Samples & Examples)

The headline that appears over the salutation in a fundraising... Read More

An Introduction to Store Fixtures

Everybody is familiar with the old retail chant, "Location, location,... Read More

Selling the Dr. Seuss Way

"I am Sam. Sam I am. Do you like green... Read More

Persuading Learners to Buy: 7 Groups

There are seven major reasons why adults continue their pursuit... Read More

Whats Your Clients Style?

When it comes to effective selling, one simple fact never... Read More

Peak Performance ? What You See Is What You Get!

Would you like an easy way to track the performance... Read More

How to Blow Rapport Really Fast

Do you have 5, 10, or 20 years of sales... Read More

The Benefits of Metal Store Fixtures

Your choice of materials for store fixtures includes wood, metal,... Read More