The Relationship Between Colour & Sales

Make no mistake that emotions are the driving force behind sales, and customers making buying decisions can be influenced through visual elements towards a particular behaviour or emotion that will encourage more sales.

Not convinced? Have you noticed that a lot of restaurants are decorated in/heavily feature reds and/or oranges? Still not convinced?

Pizza Hut
Frankie & Bennys
Burger King
Little Chef
TGI Friday
Bella Pasta (one of the few to focus on Orange rather than red)

These major players understand the psychology behind colour and its relationship to marketing which dictates that red and orange specifically encourage restaurant patrons to eat faster; thus yes you guessed it ? increasing sales within the same period of time.

Red is known as an emotionally intense colour, stimulating a faster heartbeat and breathing. Orange is also an emotional stimulant.

It's entirely possible you are suddenly frantically realising that you haven't considered this at all when choosing your brand design and associated marketing materials and are now wondering whether you are maximising your sales through the use of colour psychology.

Luckily there's no need to panic and start planning a complete (and potentially expensive) re-branding exercise.

Even if you didn't initially consider this, it's not too late to do something about it, there's no reason why you can't work with your existing brand colours and perhaps work new colours into your scheme that will work harder to encourage those sales ? infiltrating the correct colours through your brochures, web site, stationery and so on.

This way you use colour psychology to strengthen your message yet whilst keeping the same brand that customers may have already become accustomed to seeing and have already 'bought into'.

Now that you are aware that you can do something about your glaring error ;-)) ? here are some tips:

1. Culture: If you trade globally, remember that colours can have a different interpretation in different cultures ? for example in Chinese culture, white is the colour of death.

2. Shopper Habits ? Apparently impulse buyers lean towards red-orange, black and royal blue, and those who plan ahead prefer pink, teal, light blue and navy.

3. Status - Colour preference is influenced by our standard of living; brighter bolder colours appear to attract those on a lower income, whilst those targeting higher income brackets should use more subtle colours.

4. Geography ? The geographical location of your target market should be considered when making colour choices; those in Latin America for example will prefer stronger colours, whilst those in colder regions are attracted to neutrals.

Finally, in many cultures the following colours have the following marketing potential:

Red ? The colour the eye perceives the quickest (although apparently research has indicated that middle aged and older people can find it hard to see this colour). Red can represent energy, speed, anger, danger (blood), excitement, strength, sex.

Blue ? A cool colour preferred by most Europeans, especially men, it can hint at trust, and reliability.

Yellow ? Warm and stimulating like the sun, and encourages feelings of happiness, especially preferred by young people if not used in excess. Can also be associated with betrayal however.

Orange ? A warm vibrant shade without being reminiscent of danger or aggression as in red, good for encouraging impulse purchases.

Green ? Fresh and cool; associated with nature, growth, and hope, but also with illness and superstition.

Purple ? Has links with religion (Cardinals), and can also be seen as a royal colour and therefore is often linked with spirituality and dignity.

Pink ? Soft, nurturing, and security and is used a symbol of love and sweetness. Too much pink can be seen as childish.

White ? Purity, cleanliness, and is associated with nature and light. Take care; in Asia this colour is connected with mourning.

Black ? Can see seen as sophisticated, and elegant, or mysterious but does symbolise death and the occult also, however if used in the right way (as it is often used with prestige/luxury products), such as when combined with gold, it can create a chic exclusive feel.

Gold ? Prestigious and royal colour; expensive.

Silver ? Can also be prestigious if used correctly, or to impart a 'scientific' association.

http://www.trulyace.com
Copyright Truly Ace
Creative Unique Design Services
Logo Design - Graphic Design - Digital Illustration

---

Smooth Sailing (Selling) In The Second Half of The Year

You can make a difference in the second half! You... Read More

At-ti-tude, n

At-ti-tude, n.One of Webster's dictionaries describes the word attitude as:a... Read More

Talking To A Prospect As If To A Friend

While working with a new coaching client, I asked to... Read More

Stop Telemarketers, Do Not Call List or Not

American consumers have spoken and have done so loudly registering... Read More

Get The Help You Need With Fund Raising Ideas

There are many fund raising ideas on the market today... Read More

Turn Your Wisdom Into a Workshop

The Technical Revolution has done a lot for us --... Read More

Selling To Your Difficult Person

We all have people whom we find difficult. We don't... Read More

Another Warm Lead

Saturday morning, I sat in my pajamas, sipping strong, black... Read More

Breaking the Ice and Winning Over the Client

Wherever you turn these days you'll find articles covering every... Read More

Why There Will Always Be High Paying Sales Jobs

With the dot.com revolution crushing once solid business models on... Read More

Cold Calling Reluctance

Most salespeople I know consider cold calling a dreadful, but... Read More

Are You REALLY Listening?

Being a good listener requires more than just keeping quiet... Read More

Creating Your Perfect Pitch!

Why should you describe your business to others in 5... Read More

How to Build Sales With Extended Benefits

An area that can become profitable for many businesses in... Read More

Peak Performance ? What You See Is What You Get!

Would you like an easy way to track the performance... Read More

Building an Action Plan

Going into your workday and waiting for things to happen,... Read More

Sales Letters - How to Write Them

You could just send out your brochure to potential customers... Read More

Listen! How to Sell More by Listening More!

In my opinion, one of the biggest skills of being... Read More

How to create your own Unique Selling Proposition

Why would a prospect buy from you rather than from... Read More

Sales Brochures - 9 Steps to Success

Even in this day of websites, many customers want to... Read More

Count Down To An Advert

There are hundreds of books available to teach you how... Read More

The Prejudging Predicament

There's a direct correlation between sales experience and prejudging. The... Read More

Three Ways to Increase Mortgage Applications

If you are in the mortgage business, the very first... Read More

Finding a Used Mannequin

Many stores on a budget choose to buy a used... Read More

Warming Up To Cold Calls

Will you do just about anything, including sending out hundreds... Read More

6 Ways To Get More From Your Promotions

1. Settle On The Right Way ForwardThe purpose of your... Read More

7 Pitfalls of Using Email to Sell

* Are you sending e-mails to prospects instead of calling... Read More

Tips for Increasing Your Profits with Gift Certificates

Offering gift certificates is an excellent way of increasing sales... Read More

Selling the Dr. Seuss Way

"I am Sam. Sam I am. Do you like green... Read More

Exporting to Europe: Not the Challenges You Think

If you plan to do sell your product or service... Read More

Selling: an art of a skill?

Selling is as much an art as it is a... Read More

Writing Effective Sales Messages

A sales letter is a document designed to generate sales.... Read More

10 Mistakes That Reduce Profitability

In my professional experience as a sales and marketing coach/consultant,... Read More