Sales Letters - How to Write Them

You could just send out your brochure to potential customers but it's much better to personalise your mailing with a well written sales letter.

Personalise - Using the person's name in a sales letter will give you the greatest success. It's feasible to address sales letters to - "Dear Transport Manager" or "Dear Friend" or "Dear Sir or Madam" or no salutation at all. However this lessens your chances of getting a response.

You must have a good headline - You've got to grab the reader's attention as quickly as possible. There must be a reason for them to read on. The same rules apply that you'd use in your advertising or your brochure; you need to start with words such as - "How to" or "Discover" or "The Secrets of"

Start with an anecdote - Introduce your message with a short relevant story. For example, you might use something like this if you were introducing a management training program - "Seventy percent of employees don't leave their job they leave their manager" You'd then provide supportive statistics and give details on the cost of staff turnover. You would then go on to show how you could reduce these costs and improve productivity through your training program

Lots of "You" and no "I" or "We" - Make each letter sound like you're speaking to that individual rather than to a group of people

It needs to tell the reader what's in it for them - Tell them how they will personally benefit, how their business will benefit and/or how their problem will be resolved

Be believable - Don't make "fantastic" claims for your product or service - your letter has to be credible

Write the letter as if you were speaking to the person - It has to sound human - warm, friendly, sincere; not too businesslike. Read your letter out loud and if it sounds pompous or businesslike - re-write it

You have to sound like someone your prospect would like to do deal with.

Appeal to emotions - Human beings are 100% driven by their emotions so that's what you have to appeal to in any of your promotional materials. Use words like - "feel" - "You will feel less stressed when you follow this program"

Action - They're must be a call to action - tell the reader what to do now and offer an incentive - "Phone now to receive the early bird discount" - Return the enclosed form today to receive your FREE gift."

Signature - Signing each letter by hand (in blue ink) will increase your chance of a successful response. Depending on numbers, this may not always be possible so use the best software you can to make your signature look realistic.

P.S. - Include a P. S. after your signature, something that will "tease" the reader to read the text. People will look at a letter headline first - they'll then go to the bottom of the letter to see who it's from. They'll then read the P. S. and that should encourage them to read the body of the letter - "P. S. The free report will be sent within two days." They're obviously encouraged to read the letter to find out what the free report is all about.

Remember the rule of seven - one letter won't do it, you'll need to send at least seven over a period of time.

Treat your reader with dignity, respect and courtesy. The trick is in not making a sales letter sound like a "sales letter." It needs to come across like a personal message to the individual. If they feel that you understand them and care about their situation then they are more likely - to bring their business to you.

Discover how you can generate more business without having to cold call! Alan Fairweather is the author of "How to get More Sales without Selling" This book is packed with practical things that you can do to ? get customers to come to you . Click here now http://www.howtogetmoresales.com

---

Stop Telemarketers, Do Not Call List or Not

American consumers have spoken and have done so loudly registering... Read More

Ten Top Tips for Terminating Telephone Terror

1. Make telephone callsFew things are more terrifying than the... Read More

Three Ways to Get More Referrals

When you are in the business of sales, among the... Read More

5+5 = Your Dream

JOHN DI LEMME ON "5 + 5 = Your Dream"... Read More

Leveraging Yourself Up To Executives When Selling

The fastest way to get a decision made is to... Read More

Buying Wholesale Mannequins

Many mannequin manufacturers sell their mannequins in wholesale. This means... Read More

Hurrican Selling Styles

As I prepare this issue of this Newsletter, at 37,000... Read More

10 Incredible Ways To Sell Your Products Now

1. Make your reader visualize they have already bought your... Read More

How to Sell High Tech Solutions

Many companies are looking to improve upon the speed, security,... Read More

Getting Past the Gate Guard

Over the years, many prospects have hidden behind their well-trained... Read More

Freebies

Freebees--Freebees--FreebeesWHY PAY, WHEN "YOU CAN HAVE IT FOR FREE?"There are... Read More

Prepare to Sell!

Sales is a critical part of any business, including non-profits.... Read More

A Look at Child Mannequins

Not all mannequins are made to look like full-grown adults.... Read More

Ten Quick Etiquette Tips for Business Lunches

Knowing what to do when meeting a prospective client forlunch,... Read More

It Isnt A Sale Until Youre Paid

Back in the days when I sold for CTV and... Read More

Selling Is Not A Dirty Word

Selling--a word that strikes terror in writers and professionals. We... Read More

Handling Objections

HANDLING OBJECTIONSSales presentation is not always going to be plain... Read More

The Most Important Word in a Business Letter

What do you think it is? Many experts insist it's... Read More

Sales Letters - How to Write Them

You could just send out your brochure to potential customers... Read More

Aamazing Tips To Increase Your Sales

1. When you make your first sale, follow-up with the... Read More

Leads, Prospects, and the Huge Gap Between

The leads marketing delivers to the sales team never seem... Read More

How Improve Conversion Rates

Do you know your conversion rates? Conversion rate is the... Read More

A Look at Mannequin Heads

A mannequin head is a life-size head that includes all... Read More

How to Write Effective Selling Proposals

Depending upon how much you enjoy writing, writing sales proposals... Read More

Impotent Questions - How Much Are They Costing You?

Last issue we talked about what motivates people to buy... Read More

A Pause For Thought

You can have your cake and eat it.What is it... Read More

Your Ad -- Who Cares?

Junk mail. We all get it. And it goes straight... Read More

Do You Have Enough Prospects To Make Your Numbers?

Several years ago I worked with a CPA who wanted... Read More

Everything in Life is Selling

Robert Louis Stevenson said 'Everything in Life is Selling' and... Read More

Sealing The Deal Over The Business Meal

Doing business over meals is a ritual that has existed... Read More

10 Mistakes That Reduce Profitability

In my professional experience as a sales and marketing coach/consultant,... Read More

Successfully Selling Your Professional Services

As a professional service provider you face special challenges promoting... Read More

How to Sell: Selling Tips of Master Moms

"If you don't think well of yourself, no one... Read More