How A Simple Greeting Or Post Card Can Turn Into Cash ? Guaranteed

I've been using a technique that has helped me to get business I otherwise wouldn't. This will get you more business also. It's so easy you're going to kick yourself for not thinking of it sooner.

Read through the newspaper everyday looking for news items or clips about local people in your territory that are or could become your customers. It can even be about a family member of theirs. Cut the article out and send it to them along with a card I've titled "You're in the News". The card congratulates them for being recognized for what ever it is they've done. Hand sign each card and mail them along with one of your business cards.

When I do this I always get some kind of feedback of appreciation when I come across those I've sent my "You're in the News" cards to. It's a great way to make people remember you and that you recognized them.

Recently a prospect that I had lost to a competitor two years before called me. He wanted to discuss making a purchase for his company. While we were on the phone he thanked me for the recognition I'd paid his company through my card. Although it had been mailed out over a week before he told me it was still sitting on his desk. From that call I was able to sell my product and to take over the service of the account we had lost. There is a strong possibility we will be getting additional business from him in the near future as well.

It just goes to show what I'd heard many times before "People don't care how much you know until they know how much you care". Try this little gesture of recognition to your clients and prospects. It will work for you.

Here is a copy of what my card says:

On the front it says " You're In The News" in BIG BOLD LETTERS

The inscription reads:

It's always a pleasure to see those we know being recognized for accomplishments in their life. I read about you in the enclosed article which I've sent along for you. Congratulations on your success.

Depending on what has been written them you may want to modify what you say inside the card.

Be sure to enclose your business card for them. Do not use this as an opportunity to sell anything. Let the entire focus be on them. Your reward will come from increased business in the future.

© Bower Income and Profit Systems MMV All Rights Reserved.

James A. Bower is the Co-Founder and President of Bower Income and Profit Systems a company dedicated to enhancing business performance in many areas through tapes books and seminars. His presentations include sales, marketing, telephone skills, motivation, goal setting and achievement, telephone equipment and voice mail design and business organization for efficiency. He is an internationally recognized instructor and is the recipient of many awards in recognition of his successful efforts in assisting businesses create a more efficient environment resulting in maximum profits. He has had the opportunity to speak for groups as a large as 5000 and can get his points across to any size audience.

James has been actively addressing business issues and solving business problems for over 30 years. He is available to make presentations to company staff or for individual consultation.

Contact James at 316-773-1994 or jbower1@cox.net

---

?The Power Of Consumer Opinion, & How To Profit From It!?

Selling is just a whole lot easier when you know... Read More

I Am A Habit

JOHN DI LEMME on "I Am A Habit"H-A-B-I-T...When 95% of... Read More

Your Proposal Was Rejected... But Why?

When a request for proposal (RFP) comes in, you get... Read More

Building Relationships

A conversation: The Salesperson: "I don't cold call-I want to... Read More

Sorry, But Im Not Buying From You!

Former General Electric CEO and legendary manager, Jack Welch, nailed... Read More

Cracking The Billable Hours Ceiling

How many of you made as much money as you... Read More

Tips for Increasing Your Profits with Gift Certificates

Offering gift certificates is an excellent way of increasing sales... Read More

Do You Want to Know the 8 Tips to Selling More Products?

So often sales men and woman are the very people... Read More

Follow the Long Yellow Copy: Do Long Scrolling Sales Letters Work?

Have you ever sat through a movie and got to... Read More

Buying Mortgage Leads - Three Things to Consider

The time comes for all mortgage brokers and loan officers... Read More

What Not To Do With Your Leads

Anyone that works in sales knows just how important it... Read More

Plan For Your Next Trade Show Appearance To Be A Success

Most people who consider trade show planning think of it... Read More

The Prejudging Predicament

There's a direct correlation between sales experience and prejudging. The... Read More

7 Ways to Stop Selling & Start Building Relationships

Sometimes we can all use a friendly reminder to keep... Read More

Why There Will Always Be High Paying Sales Jobs

With the dot.com revolution crushing once solid business models on... Read More

Solution-Sell is a Myth!

Who among us is not already up to here with... Read More

15 Ways To Get Really Motivated

First, recognize that motivation is an inside job. The word... Read More

The Benefits of Metal Store Fixtures

Your choice of materials for store fixtures includes wood, metal,... Read More

3 Tips For Getting Through The Voicemail Screen

How many times have you heard that you gotta get... Read More

Sell More: How to Get Motivated Buyers To Call You First

How many sales opportunities have you lost to competitors who... Read More

Model Dell: The Art of the Affiliate Coupon

Along with having an innovative supply chain, there's another reason... Read More

A Stupid Question, but it has to be asked

This is a stupid question but it has to be... Read More

Finding a Used Mannequin

Many stores on a budget choose to buy a used... Read More

Use Pain To Get Commitments

Whenever I speak with new salesreps and entrepreneurs, I hear... Read More

Selling To Women - Selling To Men - It Isnt the Same

Selling To Women - Selling To Men - It Isn't... Read More

The Basic Secrets of A Million Dollar Sales Letter

"Accepting the consequences, good or bad, will free you; take... Read More

Selling More CDs at Gigs, Case Study: The Rogues

A few weekends back, the Brobdingnagian Bards performed at the... Read More

Why USPs Dont Work

The USP (Unique Selling Proposition) is based on the assumption... Read More

People Buy People So Sell On Relationships

(Objection handling tips excerpted from Objections! Objections! Objections!)People buy people.... Read More

Selling For Keeps

When you are in sales and you come across a... Read More

How to Revive a Dead Lead

It's easy to spend days, weeks, or months speaking with... Read More

How to Leverage Your Influence

Why do we get into sales? Typically it is two... Read More

Losing the Big-One: Salvaging Lost Accounts

After careful consideration, we have chosen our vendor, and it's... Read More