Looong and Boooring Sales Letters

You have all seen them,the sales letters that never ends. They go on and on about how this product can do this and that. The product can often be very good and have all the features you are looking for.But I think that many of the sales letters that have the task of selling products,are too long and boring.

* First, it's a long list of problems that you might have, which this product can help you with.

* Then there are all the testimonials.I've seen products with 20 testimonials on the sales letter.It's fine with good testimonials, but 2-4 of these are enough in my eyes.

*Benefits and more benefits.Some sales letters are just so full of hype and over the top promises about the product, that it just puts me off.

*But the most annoying thing is when I can't find the price. It's almost impossible to find.It's often the thing that are mentioned least of all. And sometimes you have to click the buy now button before the price is revealed.It's as if they are afraid you will leave the site if you know the price upfront. If I think the price is too high I will leave anyway. It's of no use hiding it.

When I'm looking at a sales letter,I'm skimming all the content. Most of the time I'm just reading the headlines of each paragraph. And I don't think that I'm the only one that use this method. If there are some special features I might want to know about, I try to find a list of features or benefits on the sales letter. It's ok to read one or two testimonials. And also a decent guarantee.

If I think the product looks promising,I want to know the price, which should be easy to find in big numbers. Nothing puts me more off then not finding the price. Well,if I find that the price is fair I might buy.

If the product is complex and with a lot of features,or if you think you have to write long letters to sell your product, I think it's better to have one page for each part of the sales letter. You could have one page for the benefits/features, one page for testimonials and so on. Then make a summary of each page and put that together to one sales letter.

Now you have a sales letter with one or two testimonials. Under them you can have a link which says something like "Click here for more testimonials" When the people that want to read more of them click the link,they come to your page with all the testimonials.

Do the same with features/benefits.List five or ten features and then have a link to your page with all the features. You can do this with every part of your letter. Just remember to have a link on each of the pages directly to your payment processor with of course the price mentioned and the guarantee.

I can't speak for everybody, of course.But when I want to buy something,I don't mind clicking some links if I want more information. What I do mind is when I have to read long pages of text with a lot of big words and promises,before I find what I'm looking for.

Torgeir Sunnarvik is the owner and webmaster Of http://www.everypleasures.com

The site with free ebooks and ebook with resell rights.

---

Dress as Though You Mean Business

Could casual Friday be undermining your leadership ability?One of the... Read More

Turn Your Wisdom Into a Workshop

The Technical Revolution has done a lot for us --... Read More

How To Write A Riveting Sales Letter That Closes Sales

How do you get people's attention and build their interest... Read More

Stop Screwing Up Your Sales Letter

"Sales Letter"... that's your web site's sales page. The page... Read More

Selling Your Way To Success

I wonder when we decided to become a sales person.... Read More

How Leaky is Your Sales Pipeline?

Does your Sales Pipeline leak? If you answered no, you... Read More

Using Emotion for Persuasion

The other day, I received the last issue of a... Read More

Mortgage Leads, Choosing the Best Option

When it comes to buying mortgage leads, there are many... Read More

Give Up the Need to Sell

Most business people will tell you that selling is not... Read More

Future Business Key Element In Sales

A challenge facing many businesses is how to maintain a... Read More

EXHIBITORS - Check Your URL

How many of you have a corporate web site? Everybody... Read More

Unique Selling Propositions

If you have competitors, then you should have at least... Read More

Model Dell: The Art of the Affiliate Coupon

Along with having an innovative supply chain, there's another reason... Read More

Great Telephone Skills

Having good telephone skills is crucial as the call may... Read More

Before You Sell Do The Math

This is an important and potentially profitable piece of advice.... Read More

How To Dramatically Improve Sales Closing Ratios

A closing question asks for a final decision. A trial-closing... Read More

Instead of Discounting, Back Some Value Out of Your Proposal

Last minute discounting has become so prevalent that many companies... Read More

Psychological Tricks in Selling

Psychological Tricks in Selling By Stephen Bucaro In this article,... Read More

Sell YOU With Your Small Talk (Yes You Can)

Want to build a relationship -- sell yourself for a... Read More

Customer Service Revival

Value is in the Eye of the BeholderSales today is... Read More

The Problem With Technology At The Point Of Sale In Financial Services

BackgroundThere's a conundrum that currently exists between the customer and... Read More

The Risk of Being A Yes-Man

Sales is all about negotiating. You are negotiating from the... Read More

How to Build Sales With Extended Benefits

An area that can become profitable for many businesses in... Read More

How to Set Appointments

The Importance of setting appointments is crucial to running a... Read More

How To Set Goals and Achieve Them

We use only 5% of God's given potential, 95% of... Read More

Increasing Short and Long Term Profits

"I was at your site for all of two minutes... Read More

Successfully Selling Your Professional Services

As a professional service provider you face special challenges promoting... Read More

A Pause For Thought

You can have your cake and eat it.What is it... Read More

Getting Past the Gate Guard

Over the years, many prospects have hidden behind their well-trained... Read More

Six Steps to Creating Online Presentations for Telephone Selling

How much extra money could you make by closing just... Read More

What Not To Do With Your Leads

Anyone that works in sales knows just how important it... Read More

Selling Commodities

"How do you create a perceived value to differentiate yourself... Read More

How To Shorten The Selling Cycle And Reduce Buying Stalls

The main reason for buyer resistance and selling stalls boils... Read More