Customer Loyalty in the Technology Industry

For technology companies, service after the sale has emerged on equal footing with innovation as a competitive advantage.

As technology-related products and services touch nearly every area of our lives and our businesses, technology has become integrated in how we communicate, learn, work, and entertain ourselves. Our appetite for technology products is growing, even in today's economic climate.

Traditionally, technology companies competed for this business by delivering more innovative, reliable products and services at lower prices. In the audio book, "Sound Advice on Customer Loyalty," author Steve Walker says customer expectations are changing.

"Contracting markets and increasing commoditization of technology products have combined to give the customer the upper hand," says Walker. "Technology companies must become more responsive to the ever changing needs of their customers."

According to recent customer studies, this translates into a demand for improved customer support.

"Customers are expecting better technical and non-technical customer service," says Walker. "Our research shows that service after the sale has emerged on at least equal footing with innovation as a competitive advantage for technology companies."

"While the potential for technology companies is great, the need to manage customer loyalty in such a dynamic market is even greater," says Walker. "For technology companies, a focus on customers will only add more value to the innovative products and services they are expected to deliver."

Steve Walker offers advice on managing customer loyalty each week in the free audio newsletter from What's Working in Biz, http://www.whatsworking.biz/full_story.asp?ArtID=92

About The Author

Richard Cunningham is a principal of What's Working in Biz, http://www.whatsworking.biz, a publisher of business audiobooks and online audio programs on marketing, sales, and small business strategies.

---

Write Fundraising Letter Overlines That Donors Cant Resist (Includes Samples & Examples)

The headline that appears over the salutation in a fundraising... Read More

Powerful Words

Hi, I'd like to discuss the most powerful words you... Read More

Value-added Selling?

"Value-added." That word is used so much it has become... Read More

Clear Up Blurry Communication

One of the top brewing companies in America is a... Read More

Packaging Maketh the Person

The multi million pound cosmetics industry is acutely aware of... Read More

Selling More CDs at Gigs, Case Study: The Rogues

A few weekends back, the Brobdingnagian Bards performed at the... Read More

Buying Wholesale Mannequins

Many mannequin manufacturers sell their mannequins in wholesale. This means... Read More

Instead of Discounting, Back Some Value Out of Your Proposal

Last minute discounting has become so prevalent that many companies... Read More

How To Profit From Initial Consultations

"I'd love to work with you, but?"How many times have... Read More

How to Leverage Your Influence

Why do we get into sales? Typically it is two... Read More

Complacency and Fear are Sales Busters

Prospecting is the engine that propels anyone in sales. Without... Read More

Lance Has What It Takes

Lance has what it takes and then some.Did you know... Read More

How A Simple Greeting Or Post Card Can Turn Into Cash ? Guaranteed

I've been using a technique that has helped me to... Read More

Selling Skills - How to Handle the Dreaded Question Whats The Price?

I've written previously about how to attract customers and how... Read More

The History of Sales: Dale Carnegie is Still with Us

I've recently been hearing sales companies talk about how they... Read More

Cold Calling Reluctance

Most salespeople I know consider cold calling a dreadful, but... Read More

Great Telephone Skills

Having good telephone skills is crucial as the call may... Read More

A Look at Mannequin Heads

A mannequin head is a life-size head that includes all... Read More

Making the Sale When the Customer Wont Buy

Ever had a party online or offline, and had guests... Read More

Selling Against Goliath

Selling Against Goliath?How to Take on the Big Guys and... Read More

Can Walmart Make You Rich?

Have you ever shopped at Walmart and thought... I need... Read More

Do You Know When You Are Being Sold To?

Britney Spears has recently caused controversy with suggestions that the... Read More

Tips for Increasing Your Profits with Gift Certificates

Offering gift certificates is an excellent way of increasing sales... Read More

Five Deadly Sales Letter Mistakes

To be effective your sales letter must be opened, read,... Read More

Selling Strategy - 5 Ways To Success

Web sites exist for essentially two purposes. The first is... Read More

Sell More: How to Get Motivated Buyers To Call You First

How many sales opportunities have you lost to competitors who... Read More

How Improve Conversion Rates

Do you know your conversion rates? Conversion rate is the... Read More

Sales People have an advantage as entrepreneurs

Zig Ziglar use to say in seminars and on tapes... Read More

If I Wanted To Sell For A Living, I Would Of Majored In It In College

By a show of hands, how many of you grew... Read More

7 Ways to Stop Selling & Start Building Relationships

Sometimes we can all use a friendly reminder to keep... Read More

Lead Generation Sins - 7 Of Them!

I really just don't get it.How can so many businesses... Read More

An Introduction to B2B Lead Generation

It is important that organizations find other companies to do... Read More

Focus on a Trade - Not a Discount

Smart buyers will always ask for a better price. Unfortunately,... Read More