Its Better When They Tell Them

You know that word of mouth can grow your business. You hear your customers say nice things about your company all the time. So why don't they tell people? And, why don't they write it down?

Because you don't ask.

Your customers are busy people. They don't think about your business day in and day out like you do.

Testimonials don't have to be written in a formal letter. You'll often get more usable comments when they aren't. Sound bites that pack a punch can go much further in building credibility for your company.

When you hear someone say something nice about your company, write it down. Ask them if you can quote them and use it in your promotional materials. It's better for your business when your current customers tell your future customers about how great you are.

Denise O'Berry is a small business expert who helps small business owners take action to grow their business. Learn more about how to be a successful small business owner at http://www.smallbiz-bootcamp.com

In The News:


pen paper and inkwell


cat break through


7 Ways to Stop Selling & Start Building Relationships

Sometimes we can all use a friendly reminder to keep... Read More

Your Proposal Was Rejected... But Why?

When a request for proposal (RFP) comes in, you get... Read More

Things You Need to Know Before Joining a Direct Sales Company

A lot of people are very intrigued by the idea... Read More

Selling Skills - How to Handle the Dreaded Question Whats The Price?

I've written previously about how to attract customers and how... Read More

The Prejudging Predicament

There's a direct correlation between sales experience and prejudging. The... Read More

Selling with Purpose

Selling With Purpose What is it about selling that makes... Read More

Why Should I Buy From You?

Virtually every business you contact has this question in their... Read More

The History of Sales: Dale Carnegie is Still with Us

I've recently been hearing sales companies talk about how they... Read More

Store Owners - Five Ideas to Increase Sales

1. Animate your window display.How often do you change your... Read More

Mortgage Leads, Choosing the Best Option

When it comes to buying mortgage leads, there are many... Read More

Sales Brochures - 9 Steps to Success

Even in this day of websites, many customers want to... Read More

Unique Selling Propositions

If you have competitors, then you should have at least... Read More

Five Things More Important to Buyers than WHAT Youre Selling - I

Article I of a two-part series.No matter what customers say... Read More

No Regrets

Here's a chilling thought. If you were to die tomorrow,... Read More

10 Mistakes That Reduce Profitability

In my professional experience as a sales and marketing coach/consultant,... Read More

How Many Ways Do You Have To Justify Your Price?

If you were selling a mansion, and you were selling... Read More

Creating Your Perfect Pitch!

Why should you describe your business to others in 5... Read More

Selling Your Way To Success

I wonder when we decided to become a sales person.... Read More

Are You Scaring Your Customers Away?

"Hello, is (pause) puh-TREE-shuh home?"So started my weekend lesson in... Read More

Who Takes Your Money

Your business is making profits, but where is the cash?... Read More

Top 10 Ways to Sell your Product or Service While you Sleep - Part 1

Have you wasted valuable time and money on promotion that... Read More

How To Get Your Mail Past The Gatekeeper And Into The Hands Of The Decision Maker GUARANTEED

There are several ways to get your information into the... Read More

Define Your Best Customer

To be more effective at developing relationships, one should always... Read More

The Relationship Between Colour & Sales

Make no mistake that emotions are the driving force behind... Read More

Its Better When They Tell Them

You know that word of mouth can grow your business.... Read More

Stop Screwing Up Your Sales Letter

"Sales Letter"... that's your web site's sales page. The page... Read More

Selling Strategy - 5 Ways To Success

Web sites exist for essentially two purposes. The first is... Read More

How to Sell: Selling Tips of Master Moms

"If you don't think well of yourself, no one... Read More

Do You Have Enough Prospects To Make Your Numbers?

Several years ago I worked with a CPA who wanted... Read More

Peak Performance ? What You See Is What You Get!

Would you like an easy way to track the performance... Read More

How Sellers Can Take Control

For centuries ? at least since the serpent convinced Eve... Read More

If I Wanted To Sell For A Living, I Would Of Majored In It In College

By a show of hands, how many of you grew... Read More

An Introduction to Store Fixtures

Everybody is familiar with the old retail chant, "Location, location,... Read More