Its Better When They Tell Them

You know that word of mouth can grow your business. You hear your customers say nice things about your company all the time. So why don't they tell people? And, why don't they write it down?

Because you don't ask.

Your customers are busy people. They don't think about your business day in and day out like you do.

Testimonials don't have to be written in a formal letter. You'll often get more usable comments when they aren't. Sound bites that pack a punch can go much further in building credibility for your company.

When you hear someone say something nice about your company, write it down. Ask them if you can quote them and use it in your promotional materials. It's better for your business when your current customers tell your future customers about how great you are.

Denise O'Berry is a small business expert who helps small business owners take action to grow their business. Learn more about how to be a successful small business owner at http://www.smallbiz-bootcamp.com

---

What is a Pitch?

I've been training in countries outside the U.S. recently, and... Read More

Planning to Realize Your Goals

Recently, I wrote about about creating specific, compelling goals that... Read More

The Hands On Approach

While living in the technology age where everything is computerized,... Read More

Using Emotion for Persuasion

The other day, I received the last issue of a... Read More

Now Is A Great Time To Sell!

Its official. The news just came out. Yes, we are... Read More

Diverting the Flow of Customers to Your Business

I was a lucky kid when I grew up. Lucky,... Read More

An Introduction to Mannequins

Just about every clothing store uses mannequins. There are many... Read More

Make Your Trade Show Booth Popular

So, you are taking your products and heading to a... Read More

10 Incredible Ways To Sell Your Products Now

1. Make your reader visualize they have already bought your... Read More

Packaging Maketh the Person

The multi million pound cosmetics industry is acutely aware of... Read More

In Sales Service Means Business

Some businesses flourish while others slowly fade away. There's usually... Read More

Just Ask!

Instilling urgency in a prospective customer can make the difference... Read More

How to Build Sales With Extended Benefits

An area that can become profitable for many businesses in... Read More

Winning Sales Proposals

Your proposal is selling for you when you're not there,... Read More

Clear Up Blurry Communication

One of the top brewing companies in America is a... Read More

Never Stop Selling

The question: "When should a growing company slow down its... Read More

Restaurant Pressure Washing

Many pressure washing companies try to stay away from the... Read More

Why Write a Sales Letter for Each Product?

Authors/publishers are great at getting their books written. Entrepreneurs know... Read More

3-Levels Of Successful Selling

Any selling approach that lacks a proven strategy, a practiced... Read More

The Force That Drives Buying Decisions

What do people buy? They don't buy your wonderful presentation.... Read More

How to Give Your Customers a Choice Between You and the Competition and Have Them Choose You

Instead of giving your customers or potential customers a choice... Read More

Ask for the Business

Many times in the process of making a sales presentation... Read More

12 Handy Tips for Generating Leads through Cold-Calling

Cold calling can be a great way to generate quality... Read More

The Struggle to Decide: The Paths Customers Take to Solve Problems

Usually my essays discuss the issues that the 'sales' method... Read More

Whats Your Clients Style?

When it comes to effective selling, one simple fact never... Read More

Cold Calling Pressure Reduction

Who likes cold calling? Most salespeople don't like cold calling,... Read More

Sales People have an advantage as entrepreneurs

Zig Ziglar use to say in seminars and on tapes... Read More

Follow the Long Yellow Copy: Do Long Scrolling Sales Letters Work?

Have you ever sat through a movie and got to... Read More

Doomed Before You Dial?

Several weeks ago, I conducted a "Mastering the Cold Call"... Read More

Buying Wholesale Mannequins

Many mannequin manufacturers sell their mannequins in wholesale. This means... Read More

What Should I Charge?

People ask me, "What should I charge?"I say, "Ask your... Read More

A Simple Truth - Authentic Sales Tip

A Simple TruthDo you have the right stuff?Are you consistent... Read More

Seminars for Prospecting

The purpose of a 1- or 2-hour seminar is to... Read More