You know that word of mouth can grow your business. You hear your customers say nice things about your company all the time. So why don't they tell people? And, why don't they write it down?
Because you don't ask.
Your customers are busy people. They don't think about your business day in and day out like you do.
Testimonials don't have to be written in a formal letter. You'll often get more usable comments when they aren't. Sound bites that pack a punch can go much further in building credibility for your company.
When you hear someone say something nice about your company, write it down. Ask them if you can quote them and use it in your promotional materials. It's better for your business when your current customers tell your future customers about how great you are.
Denise O'Berry is a small business expert who helps small business owners take action to grow their business. Learn more about how to be a successful small business owner at http://www.smallbiz-bootcamp.com
![]() |
|
![]() |
|
![]() |
|
![]() |
I've been training in countries outside the U.S. recently, and... Read More
Recently, I wrote about about creating specific, compelling goals that... Read More
While living in the technology age where everything is computerized,... Read More
The other day, I received the last issue of a... Read More
Its official. The news just came out. Yes, we are... Read More
I was a lucky kid when I grew up. Lucky,... Read More
Just about every clothing store uses mannequins. There are many... Read More
So, you are taking your products and heading to a... Read More
1. Make your reader visualize they have already bought your... Read More
The multi million pound cosmetics industry is acutely aware of... Read More
Some businesses flourish while others slowly fade away. There's usually... Read More
Instilling urgency in a prospective customer can make the difference... Read More
An area that can become profitable for many businesses in... Read More
Your proposal is selling for you when you're not there,... Read More
One of the top brewing companies in America is a... Read More
The question: "When should a growing company slow down its... Read More
Many pressure washing companies try to stay away from the... Read More
Authors/publishers are great at getting their books written. Entrepreneurs know... Read More
Any selling approach that lacks a proven strategy, a practiced... Read More
What do people buy? They don't buy your wonderful presentation.... Read More
Instead of giving your customers or potential customers a choice... Read More
Many times in the process of making a sales presentation... Read More
Cold calling can be a great way to generate quality... Read More
Usually my essays discuss the issues that the 'sales' method... Read More
When it comes to effective selling, one simple fact never... Read More
Who likes cold calling? Most salespeople don't like cold calling,... Read More
Zig Ziglar use to say in seminars and on tapes... Read More
Have you ever sat through a movie and got to... Read More
Several weeks ago, I conducted a "Mastering the Cold Call"... Read More
Many mannequin manufacturers sell their mannequins in wholesale. This means... Read More
People ask me, "What should I charge?"I say, "Ask your... Read More
A Simple TruthDo you have the right stuff?Are you consistent... Read More
The purpose of a 1- or 2-hour seminar is to... Read More
We all know that you can't earn your commission until... Read More
Whenever I speak with new salesreps and entrepreneurs, I hear... Read More
There are many ways to sell and have fun doing... Read More
I am sure you are familiar with the phrase, "I... Read More
You can make a difference in the second half! You... Read More
I just got off the phone with a friend of... Read More
Special Requirements for Reprint: we ask only that you include... Read More
You have just walked out of the office of a... Read More
Alexander Graham Bell once said, "When one door closes another... Read More
In my opinion, one of the biggest skills of being... Read More
I really just don't get it.How can so many businesses... Read More
Have you ever met with, or talked to a prospect... Read More
There are seven major reasons why adults continue their pursuit... Read More
What comes to mind when you think of networking --... Read More
JOHN DI LEMME ON "5 + 5 = Your Dream"... Read More
Have you ever gotten frustrated when you realize that your... Read More
Being a good listener requires more than just keeping quiet... Read More
A mannequin head is a life-size head that includes all... Read More
When buying something, you can buy in one of two... Read More
Ready to put your Web pages up? Ready to sell... Read More
The time comes for all mortgage brokers and loan officers... Read More
One of the top brewing companies in America is a... Read More
Robert Louis Stevenson said 'Everything in Life is Selling' and... Read More
How many of you made as much money as you... Read More
Selling "-abilities": Reliability (Part 1 of 4) Most salespeople... Read More
A lot of effort is put into getting new clients.... Read More
Several weeks ago, I conducted a "Mastering the Cold Call"... Read More
Who among us is not already up to here with... Read More
The multi million pound cosmetics industry is acutely aware of... Read More
Always give a reason for the sale for credibility. 1.... Read More
I just bought six square pieces of spongy fabric for... Read More
I can remember the first time that I had to... Read More
In my opinion, the most overrated topic in sales training... Read More
Sales |