Selling More CDs at Gigs, Case Study: The Rogues

A few weekends back, the Brobdingnagian Bards performed at the Austin Celtic Festival. We shared the stage with some amazing bands, but at the very top of my list were The Rogues.

We first met The Rogues last year at the Texas Renaissance Festival. Since then I've been a big fan of not only their killer bagpipes and drums, but their phenomenal ability to sell CDs. They work magic on and off stage and sell tons of CDs.

What do they do that is so special?

Well, The Rogues are very proactive when it comes to selling. While many bands will setup a table and say, "go to our table and buy our CDs", The Rogues take it a step further. They send their sales ladies to their fans.

I remember at the Kansas City Renaissance Festival when they played the Pub Sing. They began playing music. Their Sales Ladies danced to the music. Then they picked up their baskets of CDs, grabbed a couple, held them high, while The Rogues invited the audience to, "Go buy our CDs." Then the lasses walked through the aisles through the rest of the entire performance.

While the rest of us were on stage watching with shocked amazement at our own untouched sales table, The Rogues sold a dozen CDs! They repeated that performance at the Austin Celtic Festival.

We shared a booth with The Rogues at the festival, and I asked Sharon about how they do it. She told me it varies in different parts of the country. In Texas, this direct approach works magic. In Florida, an older recreational audience gets angry if sales people disturb their show. But the key is to realize that your sales team is a PART of the show!

They don't just stand up there silently holding up CDs. If they do, they disappear. We learned that during our first show this weekend. Integrate your sales people into your show. Get them to dance in the isles, clap their hands, sing-a-long. If they do, the audience will follow their lead. This will help them to attract attention to the CDs, and you will sell more.

Be proactive. Don't wait for your fans to come to you, or they may never! If you go to them, you'll sell more CDs, and make more fans in the process.

Bard Marc Gunn of the Brobdingnagian Bards has helped 1000's of musicians make money with their musical groups through the Bards Crier Music Marketing and Promotion Ezine and the Texas Musicians' Texas Music Biz Tips. Now you can get personal advice by visiting http://www.bardscrier.com for FREE "how-to" music marketing assistance.

No time to visit the site? Subscribe to the BardsCrier.com distributed weekly for Free. Just email subscribe@bardscrier.com

---

Recommending Products Vs. Selling Them

Some of the best sales people I have ever met,... Read More

Top 10 Ways to Maximize Your Approachability

After reading and researching thousands of books, articles and other... Read More

The Relationship Between Colour & Sales

Make no mistake that emotions are the driving force behind... Read More

Miracles are Your Responsibility!

John Di Lemme on "Miracles are your responsibility"Miracles are your... Read More

3 Tips For Getting Through The Voicemail Screen

How many times have you heard that you gotta get... Read More

12 Handy Tips for Generating Leads through Cold-Calling

Cold calling can be a great way to generate quality... Read More

A Look at Child Mannequins

Not all mannequins are made to look like full-grown adults.... Read More

Sell YOU With Your Small Talk (Yes You Can)

Want to build a relationship -- sell yourself for a... Read More

The Answers (1 - 5) Are Here !!! - Challenge Yourself - Evaluate Your Selling Skills

"THE ANSWERS (1 - 5) ARE HERE!!!"Question 1) List the... Read More

The Hands On Approach

While living in the technology age where everything is computerized,... Read More

Six Simple Steps for Getting More Applications

When I first started out as a loan officer, one... Read More

7 Strategies for Writing Fundraising Letters

Writing fundraising letters can be an effective way to request... Read More

Are You Scaring Your Customers Away?

"Hello, is (pause) puh-TREE-shuh home?"So started my weekend lesson in... Read More

Five Deadly Sales Letter Mistakes

To be effective your sales letter must be opened, read,... Read More

Write On The Money: The Ten Commandments (Plus Five) Of Profitable Sales Letter Writing

According to the Direct Marketing Association, in 2003 U.S. direct... Read More

Packaging Maketh the Person

The multi million pound cosmetics industry is acutely aware of... Read More

Flea Marketing Lessons

A few days ago, I was signing copies of my... Read More

Define Your Best Customer

To be more effective at developing relationships, one should always... Read More

Breaking the Ice and Winning Over the Client

Wherever you turn these days you'll find articles covering every... Read More

Cracking The Billable Hours Ceiling

How many of you made as much money as you... Read More

Picture Yourself a Winner

In the work place, the amount of good things that... Read More

Doomed Before You Dial?

Several weeks ago, I conducted a "Mastering the Cold Call"... Read More

Selling Services

Selling a service isn't the same as selling a product.... Read More

?The Power Of Consumer Opinion, & How To Profit From It!?

Selling is just a whole lot easier when you know... Read More

Qualifying Your Prospect

How do you respond when an absolute stranger calls, at... Read More

Why Are We All So Afraid?

What can strike terror into the heart of even the... Read More

Nine Keys to Make your Sales Copy Convincing

Would you pay $12,500 to discover the keys to great... Read More

Just Ask!

Instilling urgency in a prospective customer can make the difference... Read More

What Should I Charge?

People ask me, "What should I charge?"I say, "Ask your... Read More

More Cleaning and Janitorial Customers Using Yahoo

We use this method to find new cleaningcustomers, and it... Read More

The Biggest Mistake In Selling!

Some trainers and sales managers teach that there are prospects... Read More

In Sales Service Means Business

Some businesses flourish while others slowly fade away. There's usually... Read More

How To Get Your Mail Past The Gatekeeper And Into The Hands Of The Decision Maker GUARANTEED

There are several ways to get your information into the... Read More